Trojan Press

11/11/2021

10/12/2021

“Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email)”
Read more about the benefits of direct mail marketing.

What You Need to Know About Direct Mail Marketing In the Digital Age By Rhonda Basler - March 31, 2021 0 693 views Tweet With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for th...

08/03/2021

The Death of the Cookie – 2022 Marketing Trends. What you need to know to evolve beyond relying on 2nd and 3rd party data. Read more about the top 10 marketing trends you need to adopt in 2022

Digital marketing is about to change dramatically

07/28/2021

How to make a great first impression with your direct mail piece? Don’t forget about the envelope. Find out more. . .

In this article, we will discuss how you can use these direct mail envelope ideas to increase the effectiveness of your campaign.

07/19/2021

We love being the direct marketing partner for our clients! Did you know that email marketing remains one of the top ways to reach out to your customers? As you’ll read in this article, email has an ROI of 38:1. In contrast, a TV ad has an ROI of only 1.3:1

The email marketing of the future is putting more focus on a two-pronged approach. First is to create higher quality emails to send their message, and second is to make emails more interactive and personal. In this article, these email marketing trends and more.

07/08/2021

Should you be using more sophisticated personalization in your marketing campaigns?
https://bit.ly/3hpRw4c

06/29/2021

From color to white space to which fonts to use, learn more about which design elements to consider for print and web design.

Angela Jones of Design By Ange.la uncovers eight typography elements for print and web design.

06/25/2021

3 Trends Driving Direct Mail ROI – they might surprise you!
1. Consumers expect brands to know what they want
2. Using data and tracking to understand consumer’s online and offline habits
3. Inkjet technology driving personalization

The evolution of programmatic and trigger based marketing mail has accelerated with inkjet. Get the proof points from Polaris Direct, Data Axle and Postalytics.

06/23/2021

It’s no wonder in a world congested with advertising that direct marketing efforts continue to grow. Speaking directly to a consumer that is more likely to purchase your goods and services can be more cost effective than hoping your target sees and reacts to your mass media campaign. Read more about 12 ways to use direct marketing:

Mass marketing is inefficient and expensive. Would it not be great if you could cut out the middleman and advertise…