ProMedia

09/16/2025

CBS has many reasons to celebrate- 7.4 million to be exact. The International Emmy Awards pulled in 7.4 million viewers Sunday night! Jenna Ortega’s bejeweled Givenchy look stole the red carpet, The Pitt from HBO Max nabbed Best Drama (Hooray Noah Wyle!) Longtime Law & Order SVU cast members turned up in style, and comedy queen Jean Smart scored her fourth crown, while Hannah Einbinder snagged her first for Hacks. Broadcast TV still gives you those headline-making moments — and that’s why it’s a must for any brand's media mix. Learn how ProMedia can help you leverage the enduring power of tv!

With 7.4 million viewers, Sunday's Emmys marked the TV awards most-watched ceremony since 2021.

09/09/2025

In recognition of Hunger Action Month, our team joined Feeding South Florida for a volunteer day to make a tangible impact in the fight against food insecurity. Together with other corporate and individual volunteers, we packed 16 pallets of meal boxes for their Senior Meal Program, which supports more than 4,700 seniors in the South Florida area each month.

Each box is designed to provide balanced, nutritious ingredients that address the unique needs of older adults, supporting their health while easing financial pressures and fostering independence.

This effort was part of our ProMedia L.E.A.D.S. program, which reflects our commitment to giving back through employee volunteer opportunities, food and supply drives, and community support initiatives.

We’re proud of our team’s dedication and grateful to partner with organizations like Feeding South Florida to create meaningful change.

08/11/2025

When critics call it “a steampunk ‘Star Wars’ with a dash of Jack Sparrow,” you know it’s a hit. AMC’s Nautilus is igniting fan conversations and proving that appointment TV still matters—drawing millions of viewers on Sunday nights and building toward an epic two-episode finale this August 17.

Inspired by Jules Verne’s beloved Twenty Thousand Leagues Under the Sea, the epic adventure drama premiered June 29 on AMC drawing 2.6 million premiere-night viewers on traditional television—the biggest audience for any new AMC series since The Walking Dead: The Ones Who Live.

Already a top 10 cable drama for the current broadcast season, Nautilus is generating significant buzz, passionate fan activity, and critical praise. AMC Networks continues to deliver on its reputation as the premier destination for passionate, engaged fan communities worldwide.

With its two-episode season finale airing this Sunday, August 17, Nautilus stands as a case study in the enduring power of linear TV to command attention and connect with viewers at scale.

“Nautilus” is fun to watch and feels ever so slightly subversive.

08/06/2025

Adults over 50 are a key audience for countless businesses- retirement communities, financial planners, insurance, healthcare, retailers, travel, home improvement and more. And for good reason: there are nearly 200 million people in this age group in the US, and they control 54% of the nation’s disposable income. They have the time, the resources, and the desire to spend—and the best way to reach them is still linear TV.

TV continues to deliver results at every stage of the purchase journey, especially when it comes to direct response. In fact, 94% of adults 50+ took action after seeing a retirement community ad on TV, and 92% said those ads influenced their online searches. Local broadcast news is also their most trusted source, and TV reaches eight out of ten active adult consumers, which is double what any other platform can do.

At ProMedia we specialize in building direct response media strategies that deliver. Leveraging the power of linear TV and our strong relationships with major networks and consumer-focused channels like CNN, Discovery, Food Network, BET, Game Show Network, Spike, CW, Nickelodeon, ABC, VH1, METV, Hallmark Channel, Bloomberg, FOX, and more to reach the consumers that matter most.

Reach out now to find out how we can help you connect with this valuable, ready-to-act audience.

80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action

07/31/2025

The Season 27 premiere of South Park was a major win for Comedy Central, drawing 5.9 million viewers and delivering the show’s largest linear audience since 1999. With a 9.20 share in the key 18–49 demo, it’s clear that linear TV still demands attention and respect—authoritah!

As a long-standing cultural zeitgeist, Comedy Central—powered by South Park's sharp satire and eerie ability to predict real-world events—has consistently proven that traditional TV is far from obsolete. For brands, this is a reminder that linear TV is still essential, especially when used to drive CTV and digital efforts across the finish line.

ProMedia's deep expertise in media planning and buying and deep industry relationships combine with strategic insight to provide unmatched support for your brand. These assets empower you to leverage the power of broadcast TV and take your brand’s performance to the next level.

The Trump-skewering season 27 opener draws nearly 6 million viewers on Comedy Central and Paramount+ over three days.

07/22/2025

The ratings are in- last week's MLB All-Star Game reached 7.2 million viewers, the largest audience for the Midsummer Classic since 2017, with viewership peaking at 8.1 million, according to Nielsen.

For the first time ever, the MLB All-Star Game ended in a dramatic Home Run Derby-style swing-off, adding to the excitement of a tied game after nine innings.

Moments like this prove that live sports still deliver unmatched reach and engagement. At ProMedia, we help brands plan and buy media to capitalize on high-impact events like this as part of a comprehensive paid media strategy.

Let’s connect your message with the right audience, at the right time.

A lot of people tuned in to watch Tuesday's historic MLB All-Star Game.

07/09/2025

The latest Q2 2025 ratings show Fox News and ABC leading the way once again, proving that national and local news programming continues to draw strong, reliable viewership. If that’s where your customers are, that’s where your brand should be.

At ProMedia, we specialize in placing direct response campaigns on high-performing news networks — and thanks to our long-standing relationships, we’re able to secure top-tier inventory at competitive rates.

Let’s talk about how we can help you get in front of the right audience, at the right time, for the right price.

News still delivers!

Audiences shrank some across the board, however, following high viewing levels in the first three months of the year.

07/02/2025

Chef Gordon Ramsay is leading the FOX summer schedule — and whether audiences love him or love to hate him, they’re tuning in.

MasterChef: Dynamic Duos continues to anchor Wednesday nights with strong, consistent ratings.

🕵️‍♂️ Gordon Ramsay’s Secret Service debuted to 1.2M viewers and is now averaging 1.36M with a 0.21 demo rating — putting it among FOX’s top-performing summer shows.

👨‍🍳 With Ramsay’s massive brand recognition and loyal 18–49 viewership, FOX remains a compelling buy for advertisers looking to reach engaged, scalable audiences during prime time.

At ProMedia, we help you capitalize on that value — with strategic media planning, competitive rate negotiations, and performance-driven airtime buys across national and CTV platforms.

Ready to explore the possibilities? Reach out to schedule your free strategy call today.

Gordon Ramsay added yet another successful cooking show to his slate of Fox programming with Secret Service

06/30/2025

ON THIS DAY IN TV HISTORY- June 30, 1955, The Johnny Carson Show made its debut on NBC.

Before he became the legendary Tonight Show host, Carson was a comedy writer on the Red Skelton Show. During a rehearsal mishap, he filled in for the host at the last minute—and NBC took notice, giving him his own primetime variety show packed with comedy, music, skits, and monologues.

The show only ran for one season, but it set the stage for everything that came next. You could say this is where late-night history began.

He hosted The Tonight Show Starring Johnny Carson for 30 seasons, from 1962 to 1992. At the show's peak, it averaged an average of 9 million viewers nightly, and his final episode drew 50 million viewers. It still airs today with its 6th host as The Tonight Show Starring Jimmy Fallon.

06/28/2025

Did you catch Cooper Flagg go No. 1 in the NBA Draft? Millions did—live on linear TV.

Flagg, an 18-year-old shooting guard/small forward, declared for the draft after a standout freshman year at Duke Men's Basketball. But his rise started even earlier—he was practicing against Division I players in eighth grade and earned his first NCAA offer from Bryant University before high school.

His draft night pulled in 3.77 million viewers on ABC and ESPN, peaking at over 5.1 million. That made it the most-watched program on TV that night- outperforming major streaming content and even this year’s International Emmy Awards.

If you want to get your brand in front of engaged, responsive buyers ready to purchase, linear is a slam dunk. No other platform delivers that kind of real-time reach, attention, and impact.

The Duke freshman, the best American prospect in years, showed during his time at Duke that he is a significant viewership draw.

06/26/2025

El Show de Cristina Presenta a Karol G, which aired Monday on Univision, was a primetime ratings hit—and it’s easy to see why. Cristina Saralegui, a legendary voice and cultural icon in Spanish-language television, returned from retirement for a special one-night interview with global superstar KaRoL G, to discuss the release of her new album, Tropicoqueta.

According to Nielsen, the show helped make Univision the No. 1 network on all of television Monday night among Adults 18-34. It was also the second most-watched primetime show overall, and drew more 18-34 viewers than the entire primetime lineups on NBC and FOX. Among Adults 18-49, the show pushed Univision to the No. 3 spot for the night—beating out ABC, CBS, FOX, and The CW.

It’s a strong reminder that legacy TV still drives cultural impact, especially with key demos. As a direct response agency, we track moments like these to strategically guide media buys where they’ll deliver maximum engagement and ROI.

Karol G en una entrevista exclusiva con Cristina Saralegui que marca el regreso de 'El Show de Cristina' a la televisión y donde la cantante comparte todo so...

06/25/2025

TVNewsCheck recently analyzed the data, and the results are in. Even though streaming is popular, traditional TV still leads the pack when it comes to ad-supported viewing, especially among adults 18+, key targets for most advertisers.

In fact, when you focus on long-form, ad-supported content, linear TV makes up a whopping 69% of viewing, proving it's still a powerful place to advertise. Let ProMedia help you harness the power of television!

TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus