AM Agency

06/15/2026

We loved being in Dallas this week! Thanks for having us, Becky Powell-Schwartz!

It’s always a privilege to share the Activating Purpose message right here in the DFW area. I had a fantastic time connecting with Becky Powell-Schwartz and her Vistage Worldwide groups over the last few days.
We dove into how a defined purpose serves as the engine for an employee-first culture and long-term brand growth. It was great to see local leaders leaning into these conversations. Thank you for having me!

06/09/2026

Kerux Financial has always had a heart to serve, but they needed a brand that authentically reflected the depth of their impact. They partnered with us to transform their visual identity and messaging to perfectly align with their core purpose of equipping clients to invest in eternal impact, live abundantly, and leave a lasting legacy. We are incredibly proud to see a transformed brand that so powerfully follows its purpose! You can find the full transformation here: https://discoveram.com/portfolio/kerux/

06/08/2026

A purpose-driven onboarding process is the best way to secure your talent investment. Learn how to set your new hires up for success at aaronmcclung.com.

06/02/2026

At AM, we believe a purpose statement isn’t something you just invent - it’s a recognition of the life you’re already living through your God-given skills and abilities. For Skip, “deconstructing chaos” isn't just a job description; it’s how he’s wired.
When things get complicated, Skip is already at work breaking down the complex into simple, actionable steps. That clarity is exactly what allows the rest of us to move forward with confidence.
Who’s deconstructing the chaos in your world today?

05/29/2026

Ready to build a brand AI can’t ignore? Learn how to move your purpose into your processes: aaronmcclung.com

AI is a world-class automation tool, but a mediocre storyteller. If you are using AI to shout louder without a story worth hearing, you aren’t scaling your business—you’re just scaling your irrelevance.
The Purpose Paradox occurs when there is a gap between your Stated Purpose and your Activated Purpose. AI can fill your feed with content, but it cannot bridge the disconnect between what you say and what you actually do.
True magnetism only happens when your purpose is so clearly defined that it acts as the filter for every word and every prompt.
https://discoveram.com/ai-is-ignoring-your-brand/

05/22/2026

Ready to build your own Purpose Metrics scorecard? aaronmcclung.com

05/22/2026

An engaged culture requires a foundation of both high purpose and high performance. Pick up Aaron's new book to learn how to build a dynamic environment that delivers undeniable results:aaronmcclung.com

Are you leading a "Burnout Culture" or a "Cozy Culture"? In my new book, Activating Purpose, I introduce the Purpose-Performance Matrix to help leaders honestly assess their organizational health. A culture with high performance but low purpose leads to quick burnout, while high purpose with low performance creates a cozy environment that lacks tangible results. To achieve a truly engaged culture, you need to fuse a shared, activated purpose with intense accountability.
Grab your copy and start your transformation at aaronmcclung.com

05/01/2026

A purpose-driven culture is about empowering your team for the long haul. Discover how to create clear career paths: aaronmcclung.com

If you think your best employees are leaving for a slightly bigger paycheck, you are solving the wrong problem. The latest data from The Work Institute reveals that 19% of people quit in 2025 due to a lack of career development, compared to just 8% who leave over compensation. In my book Activating Purpose, I break down how traditional annual reviews fail your team and why a transparent, purpose-driven career path is essential for retention.
Get the blueprint for building the Career Path Guides that give your top talent a reason to stay: aaronmcclung.com

05/01/2026

Ready to build a hiring process that attracts a winning team? aaronmcclung.com

04/24/2026

We’ll never forget our first Ovrflo process with David Reeder and the team at C**t Concrete. What started as a journey to unearth their core purpose has evolved into a long-term partnership. From redefining their brand to implementing the Ovrflo Culture System across their hiring and communications, their purpose is embedded in everything they do. Seeing C**t Concrete thrive today proves that an authentic 'why' is the ultimate foundation for success.
https://discoveram.com/portfolio/colt-concrete/