Insights in Marketing

10/01/2025

“At the end of the focus groups, we know we’re going to get the actionable insights we’re looking for. Whether it’s R&D, packaging, or beyond, IIM gives me the direction I need to guide stakeholders with confidence. On top of that, the team is fantastic — from quick turnarounds to finding the right facilities and audiences, they make every project seamless and successful.”
— Kishan Rana, Consumer Insights Manager, Flowers Foods

09/25/2025

Today in Ron Raskin cutout news:

The cutout’s only been here one day and Nicole Potter’s already on a PIP. At this rate, the whole office will be on probation by Friday. Day 2 and he’s already opened HR investigations, scheduled three ‘quick syncs,’ replenished the copier, and somehow still found time to hand out performance reviews. He doesn’t talk. He doesn’t blink. He just hands out PIPs. Terrifying.

09/24/2025

Celebrating Ron’s 30th...STILL...

We decided to get a cardboard cutout so he can still be in the office with us even when he’s not. Naturally, the first place he went? Straight to the copier. Digital files? Never heard of them. If it’s not printed, it’s not real. After 30 years, he’s single-handedly keeping the paper industry alive—trees fear him, printers love him. Ctrl+P is basically his love language, and honestly, the cloud could crash tomorrow and Ron would still be here, surrounded by 400 color copies, feeling eternal.

07/07/2025

A Decade of Partnership: Erik Christensen on Strategic Thinking with Insights in Marketing

At Insights in Marketing, we don’t just deliver data—we shape decisions.

In this powerful testimonial, Erik Christensen shares how he’s partnered with our team for over a decade, trusting us to bring the kind of strategic thinking, creativity, and consumer connection that drives real business impact.

Hear directly from Erik as he reflects on:
🔹 Why IIM is more than a vendor—it's a strategic partner
🔹 The value of consistency and trust over 10+ years
🔹 How our team helps brands uncover what really matters to their consumers

👉 Whether you’re looking for long-term research support or a fresh perspective on your toughest business questions, Erik’s words capture what makes our approach different.

Learn more about working with IIM: https://www.insightsinmarketing.com
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04/04/2025

That’s a wrap—and what a week it was!

From Ron’s karaoke-opening panel to unforgettable insights from Häagen-Dazs, Daisy Brand, Gatorade, Kraft Heinz & MLB, the message was clear: in-person qual is alive and thriving.

Thank you to everyone who stopped by our booth—your questions, conversations, and good vibes made it such a highlight. And we loved introducing you to Frank & Heather, who are already making their mark.

And of course, shoutout to everyone who joined us at Truluck's Rosemont for the afterparty. Between the laughs, the connections, and our signature drink—Respondent #9—it was the perfect end to a great day.

We’re heading home energized and excited for what’s next. Let’s keep the conversations going.

02/10/2025

: Which Ads Won the Night? 🏈
The Philadelphia Eagles may have won the game, but brands were in their own battle for hashtag attention—and some scored big.
From Anheuser-Busch's Budweiser heartfelt Clydesdale story to PepsiCo’s Lays farm-to-table authenticity brands pulled out all the stops to connect with , Z, and sports-loving audiences alike. This year, ruled the night, proving once again that the best ads aren’t just entertaining—they make people feel something.

Great ads don’t happen by accident—they start with understanding the audience.
📢 Check out our full breakdown of the top Super Bowl 2025 ads and what brands can learn from them.

wasn’t just a big night for the Philadelphia Eagles (who dominated the Kansas City Chiefs 40-22), it was also a battle of brands. With 30-second spots going for a record-breaking $8 million, companies had to bring their A-game to win over fans of all ages—from nostalgic ...

02/07/2025

Celebrating Black History Month: Honoring a Marketing Innovator

In a tribute to hashtag , we recognize H. Naylor Fitzhugh, a visionary who revolutionized marketing by introducing the concept of hashtag . Fitzhugh's groundbreaking work highlighted the significance of understanding hashtag consumer groups, particularly during a time when Black consumers were often disregarded in marketing strategies.

Pioneering a new era in corporate marketing, Fitzhugh's influence resonated with major companies like PepsiCo and Xerox. PepsiCo, an early adopter, embraced his insights to forge genuine connections with Black consumers, while Xerox benefited from his leadership, showcasing the profound impact of diverse perspectives on business success.

Fitzhugh's enduring legacy serves as a testament to the vital role of inclusive consumer engagement. His story underscores the importance of businesses prioritizing all consumers—embracing their unique needs, experiences, and aspirations—to achieve greatness.

Explore Fitzhugh's inspiring journey and discover how his innovative approach continues to shape the marketing landscape today!

Check out our article here:

hashtag

As we celebrate Black History Month, we recognize H. Naylor Fitzhugh, a pioneer whose insights revolutionized how businesses engage with consumers.

11/11/2024

Honoring Veterans: A Unique and Inspiring Group of Consumers

This Veterans Day, we’re celebrating veterans and active service members—a community of consumers like no other. Veterans bring a strong sense of loyalty, resilience, and purpose into their everyday lives, shaping their decisions and influencing brands in powerful ways. At Insights in Marketing we’re constantly inspired by the values and experiences that drive veterans as consumers, from their dedication to quality and value to their commitment to brands that genuinely reflect trust and integrity.

Today, we’re proud to honor and thank veterans not only for their service but for the unique perspectives they bring to our world. Happy Veterans Day! 🇺🇸

10/29/2024

🎃👻 Halloween Highlights at Insights in Marketing! 👻🎃

Yesterday was a spook-tacular day here at Insights in Marketing! Our bash brought out the best costumes highlighting Disney Villains
, creative treats, crafted cocktails, and chilling fun as our team gathered to celebrate in style!From spooky snacks to our fiercely fun costume contest, it was a day for bonding and creativity.

But beyond the costumes and candy, Halloween is a reminder of why we do what we do: understanding consumers and building authentic connections. Just like Halloween lets us be whoever we want, our team works every day to understand your customers' true identities, desires, and behaviors.

Hope you had as much fun celebrating as we did—and here’s to creating magical, memorable moments with you, every season! 🕸️🧙‍♂️

11/10/2023