Service Sites

02/14/2019

Designing your website should be a fun process. However, with as much fun as it is to customize it to your liking, you also have to keep your targeted customer in mind. Too many bright colors, images or other features can be overwhelming and cause potential customers to leave the page. Creating an engaging website requires some balance and targeting your audience. Here are some tips on how to do so: https://blog.hubspot.com/marketing/optimize-website-for-lead-generation

02/07/2019

Do you know what your brand identity is? Too many business owners just think their company logo is their identify. While this is certainly an important component of it, it’s not the only aspect. Every tiny detail matters when you’re building your brand identity, and those details should be maintained every single day. This Forbes article highlights some of the do’s and don’ts to consider with your brand identity:

When it comes to building and maintaining a brand identity, every little detail matters.

01/31/2019

It can take years to build a positive reputation, and only minutes for it to be completely destroyed. This is why business owners today are investing a significant amount of money in their online reputation management. Consumers will often go online to read reviews about a business before purchasing anything from them. A negative comment could deter them from doing business with you. Here are other reasons why business owners value online reputation management:

Online reputation management has long been a topic of conversation and concern for business owners but TripAdvisor’s latest study shows just how quickly we’ve reached the tipping point.

01/24/2019

If you attempt to study exactly how online advertising works and the strategies business owners incorporate, you can easily find yourself overwhelmed. There are so many different aspects to online advertising, and it can seem remarkable when it actually works for a small business owner. But it’s still important to know the ins-and-outs of it so you know where to allocate your resources. Here’s a comprehensive article to read about how online advertising works today:

Online advertising has rapidly evolved since the introduction of banner ads in 1994. You can create engaging ads in multiple formats and target people who actually need your product or service. Read on to learn the capabilities of the most effective advertising channels on the internet today.

01/17/2019

As a small business owner, one of the biggest struggles you may encounter is getting your business noticed online. There are plenty of strategies and practices you can incorporate, but the root of your success will likely come from the way you use SEO. Here’s a great article highlighting some of the best practices to help get your small business noticed online and how to drive organic website traffic:

Want to make sure your customers can find your small business on Google? Use these five tips to help master Google SEO.

01/10/2019

Every business owner wishes they could launch a website and instantly get thousands of visitors flocking to it. The reality is it takes some time to build an organic customer base. However, if you’re more interested in increasing your traffic quickly, then this article has some effective tips you can consider incorporating into your marketing strategies:

Sales, Marketing - How to Attract Visitors to Your Site - Entrepreneur.com

01/03/2019

Managing your company’s reputation online is more critical today than ever before. Anyone and everyone has a platform to speak about what’s on their mind today, and can freely do so about your business also. Because of this, digital marketers are planning on increasing their budget to allocate more resources to online reputation management. Read here to see why and if you should as well.

WASHINGTON, March 27, 2018 /PRNewswire/ -- Nearly 40% of businesses will increase their investment in online reputation management (ORM) this year, according...

12/27/2018

Developing your B2B lead generation strategy can be tricky. There are numerous strategies you can take, and it may make sense to put together a combination of several of them. However, the main thing to remember is to always be consistent among all platforms and content. Here are some helpful B2B lead generation strategies you can consider for your company:

Discover how one B2B company got a 5,100% ROI from a $1m online marketing campaign, and how another company built a $1.3 billion pipeline.

12/20/2018

Search engine optimization (SEO) is important for all businesses, but especially small businesses. In fact, a small business owner can very realistically find their business at the top of the Google search results if they use SEO the right way. Too many small business owners make critical SEO mistakes that set them back, however. This Forbes article highlights the most common SEO mistakes to avoid:

SEO is an important part of startup marketing, but there are a number of traps small business can fall into if they are not careful. Chris Rodgers, CEO and Founder of Colorado SEO Pros, explains the top five.

12/13/2018

No matter what product or service you sell, you’re not going to make any sales if customers don’t visit your website. Online purchasing has increased significantly over the years, which simply means the competition is increasing as well. Boosting the traffic to your website organically can help you both in the short-term and the long-term. This article has some great tips on how to do so:

These tried and true ways to increase traffic to your website are sure to get more visitors to your site so you can convert them into customers.

12/06/2018

When you own and operate a startup company, your margin for error is typically very small. You may not have all the resources you would like to move your business forward, but the key is to use the resources you do have in the most advantageous ways possible. Digital marketing should be one of the first major resources you consider investing in for a wide range of reasons. Check out this Forbes article to see why digital marketing is so critical for your startup:

Developing and expanding your startup must go hand-in-hand with branding, and online marketing is imperative.

11/22/2018

Believe it or not, there was once a time where you could create a company website, fill it with keywords and have customers flocking to it. As digital marketing and website design has evolved, this is no longer the case. Websites have to be designed and marketed strategically, and they must target a specific audience. Take a look at how these concepts have evolved over the years and how you may need to adjust your strategies:

Long gone are the days when having a website and bombarding the internet with keyword-rich articles did the trick.