Redi Marketing

06/09/2026

If your FBO or MRO saw an unexpected drop-off in monthly leads, would you know exactly where to look?

When business owners hear the phrase "marketing system," their brains usually flood with an unorganized pile of separate tools: Websites, SEO keywords, Facebook ads, local newsletters, and automated emails. It feels like the dynamic junk drawer in your house, you know it's all necessary, but you get total decision fatigue trying to figure out which tool to grab first.

But when you zoom out to ten thousand feet, every single general aviation business on earth is really only trying to master three core operational disciplines:

1. LEADS (Your Radar Screen): Predictable, active signals out there pulling fresh eyes onto your ramp or into your maintenance bays every single week, rather than just hoping clients "accidentally" fall out of the sky.

2. FOLLOW-UP (The Ghost Factor): A systematic database ensuring that when an airframe leaves your radio frequency, they don't become a ghost. Your first conversation should never be your last conversation.

3. CONVERSION (The Safe Landing): Your customer intake process and response speed.

In the latest episode of the Turning Base Podcast, Bryan and Brandon Redeker look at a recent real-world story where an online contact form was mechanically broken for weeks. The business was actively bleeding top-line revenue and five-figure contracts into the grass, and they had absolutely no idea.

If you view your revenue pipeline like a pressurized aircraft fuel system, it completely changes how you audit your company's infrastructure.

We also unpack Michael Gerber’s classic book, "The E-Myth Revisited," to look at the fatal "technician trap" that transforms world-class aviation mechanics and pilots into exhausted prisoners of their own hangars because they are stuck working in their business instead of engineering systems to work on it.

(We also explain why modern avionics stacks secretly run on mythical internal smoke.)

👇 The link to our full written breakdown, show notes, and embedded media player is in the comments below!

06/08/2026

A lot of business owners think marketing is making a post and hoping something happens.

Real marketing is building systems that attract customers, generate leads, and create long-term value for your business.

06/03/2026

Fuel trucks, hangars, fuel tanks, websites, email lists, and SEO all have something in common: they're assets that support growth.

In this clip from Turning Base, we talk about the difference between renting results and building something you own.

06/02/2026

Why is the marketing budget always the first thing an FBO, MRO, or charter operator cuts when times get tough?

In Episode 3 of Turning Base, Brandon and Bryan Redeker break down the ultimate paradigm shift for general aviation leaders: why you need to stop treating your marketing like a variable electric bill and start looking at it like a permanent asset, just like a hangar or a fuel truck.

We dive deep into the severe financial and technical liabilities of buying "lazy" cold email lists and how doing it can permanently destroy your business domain's email reputation.

Plus, we break down the latest breaking aviation news: the FAA’s hard 2030 deadline to phase out 100LL low-lead fuel (and the massive marketing opportunity it creates for trial fields), alongside the DOT’s new $800 million investment to modernize old Air Traffic Control facilities.

👇 The link to the full breakdown, embedded media player, and show notes is in the comments below!

05/28/2026

Episode 2 of Turning Base is now live.

In this episode, Bryan and Brandon talk about something we’re calling the “Clarity Tax” and how aviation businesses can lose opportunities before the airplane even takesoff.

When pilots are planning trips, fuel stops, or deciding where to go, they’re making those decisions based on what they can quickly find and understand online. We get into airport visibility, FBOs, Oshkosh trips, flight planning, younger pilots using phones and tablets, and why clear communication matters more than a lot of aviation businesses realize.

This one was a fun conversation because it really connected aviation, pilot behavior, and business all together.



https://www.redimarketing.net/blog/the-clarity-tax-aviation-marketing

In Episode 2 of Turning Base, we talk about the “Clarity Tax” and h...

05/23/2026

If you’re new to aviation, you’ve probably heard terms like “FBO” and “MRO” thrown around constantly.

In this clip from Turning Base, we break down what an FBO actually does and why they’re such an important part of airport operations and general aviation.

05/19/2026

Episode 1 of Turning Base is officially live.

Bryan and I started this podcast because we love aviation and we have done a lot of marketing. In this first episode, we talk about growing up around airplanes and airshows, our experience with the Ford Fiesta Movement, and why we believe aviation businesses deserve better communication and marketing.

The goal is simple: have real conversations, share ideas, and bring value to the aviation community.

Honestly, recording this was a blast!

Listen now on Spotify: https://open.spotify.com/show/4kB5VRJUYRvlK2LBWEA2nh

Listen now on Apple Podcast: https://podcasts.apple.com/us/podcast/turning-base/id1896739614

Watch now on YouTube: https://youtu.be/np98ym2nLIE

05/13/2026

The proposed “Maverick Bill” tied to the Grumman F-14 Tomcat took off online, but much of what people were saying wasn’t totally accurate.

My brother and I recently started recording episodes for a new podcast, Turning Base, where we break down aviation marketing, business, industry trends, and news like this.

In this clip, we dig into what the bill actually means and what’s really happening with these three F-14s.

Full episodes coming soon.

04/17/2026

How much should an aviation business spend on marketing?

Most don’t have a real answer.
They treat it like an expense, not a system tied to growth.
The result?
Inconsistent visibility.
Unpredictable leads.
Slow growth.

I put together a breakdown of how FBOs, Charter ops, and MROs can think about marketing budgets the right way.

Click the link in the comments to learn more.

03/26/2026

Most aviation businesses rely on platforms they don’t own.
Google. Directories. Referrals.
But if those slow down, so does your pipeline.
An email list is different.
It’s your direct line to pilots, flight departments, and customers, without starting from zero every time.
I wrote a breakdown on how aviation businesses can start building one the right way.

Link to the blog in the comments below!