HBX Branding

HBX Branding Hughes Design Group is a strategic brand design firm specializing in packaging design and brand identity.

🐔💨 Meet Chickety Doo Doo - premium chicken manure with a whole lot of personality. Designed to make Walmart shoppers do ...
07/15/2025

🐔💨 Meet Chickety Doo Doo - premium chicken manure with a whole lot of personality. Designed to make Walmart shoppers do a double take (and then double back to buy it). Fertilizer that’s funny and functional? Cluck yes.

We took the barnyard and gave it bold shelf swagger. White backdrop, cheeky chicken, and veggies thriving in the ahem af...
07/15/2025

We took the barnyard and gave it bold shelf swagger. White backdrop, cheeky chicken, and veggies thriving in the ahem aftermath. Proof that humor + high performance = retail gold.

She’s our HR lead, finance wiz and the one who keeps the wheels turning (and the vibes high). Get to know Cathy Gorman -...
07/15/2025

She’s our HR lead, finance wiz and the one who keeps the wheels turning (and the vibes high). Get to know Cathy Gorman - HBX’s ultimate team quarterback - in this Q&A covering her first-ever job, what she loves about HBX, and her idea of a perfect Saturday. 💚

From subscription box favorite to retail-ready beast. 💪Bullymake’s entry into pet speciality called for bold, bite-proof...
07/03/2025

From subscription box favorite to retail-ready beast. 💪
Bullymake’s entry into pet speciality called for bold, bite-proof branding - and we delivered.

We retooled the look with hazard orange, reinforced type, and a no-nonsense bulldog to match the product’s serious stren...
07/03/2025

We retooled the look with hazard orange, reinforced type, and a no-nonsense bulldog to match the product’s serious strength. 🧰🐶

And we didn’t stop at shelves.The iconic DTC shipper got a tough new upgrade same orange, even more power. 📦🔥
07/03/2025

And we didn’t stop at shelves.
The iconic DTC shipper got a tough new upgrade same orange, even more power. 📦🔥

📣 Meet DeannaSenior Account Manager. Spreadsheet slayer. Dog mom. Toddler wrangler.We asked her about hobbies, her favor...
05/22/2025

📣 Meet Deanna
Senior Account Manager. Spreadsheet slayer. Dog mom. Toddler wrangler.
We asked her about hobbies, her favorite part of agency life, and the ultimate question: Kiss, Date, Marry - Email, Phone Call, Zoom Chat. 👉 Swipe to see her answers.

✨ Icon status meets shelf appeal.We partnered with TJX on the Martha Stewart brand to bring her first-ever premium food ...
05/22/2025

✨ Icon status meets shelf appeal.
We partnered with TJX on the Martha Stewart brand to bring her first-ever premium food line to life - melding her elevated taste with a clean, modern design system that stands out in today’s crowded aisles.

Spanning pastas, sauces, herbs, and more, the Martha Stewart food line brings unity to a diverse range of formats - each...
05/22/2025

Spanning pastas, sauces, herbs, and more, the Martha Stewart food line brings unity to a diverse range of formats - each designed with a cohesive brand architecture that reflects her signature style. Because when your name is Martha Stewart, only the best will do.

🔥 Taste the fire. Believe in magic. We built a brand world rooted in the spirit of the Amazon- bold, untamed, and ready ...
05/12/2025

🔥 Taste the fire. Believe in magic. We built a brand world rooted in the spirit of the Amazon- bold, untamed, and ready to ignite any dish. With flavor-first storytelling and a clear tiered strategy, this is hot sauce reimagined.

✨ One brand, multiple formats and flavors. We redesigned Amazon Pepper Sauce across both premium glass bottles and new g...
05/12/2025

✨ One brand, multiple formats and flavors. We redesigned Amazon Pepper Sauce across both premium glass bottles and new gourmet squeeze formats - making it easier than ever to pour, dip and savor the magic.

🌶️ From habanero heat to truffle umami, there’s a sauce for every flavor seeker and (h)eating occasion. Crafted with han...
05/12/2025

🌶️ From habanero heat to truffle umami, there’s a sauce for every flavor seeker and (h)eating occasion. Crafted with hand-harvested ingredients and inspired by the jungle’s magic, Amazon’s gourmet and premium sauces bring bold, unexpected flavor to every meal.

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50 Water Street
Norwalk, CT
06854

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