06/24/2021
Despite YouTube’s steady growth over the past year and the rise of and , remains the top social media platform. follows, with the gap between the platform and Facebook much smaller in larger surveys.
Which social media platform(s) your company uses depends on your target audience, however. Gen Z, for example, is largely SnapChat, TikTok, and Instagram. It's important to know who you're marketing to before deciding where on social media you need to be.