Erika Port Consulting Group

01/27/2023

❗️Attention all online content writers❗️
Google has been launching the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.

Home Search Central Google Search Central Blog What creators should know about Google's August 2022 helpful content update Stay organized with collections Save and categorize content based on your preferences. Thursday, August 18, 2022 Check out our documentation on Google Search's helpful content u...

01/16/2023

Today is Martin Luther King Jr. Day. Did you know:

His name at birth was Michael.

He was a gifted student who skipped grades 9 & 12 and enrolled in college at age 15.

There are more than 1,000 streets worldwide named after MLK Jr.

He was valedictorian of his class at Crozer Theological Seminary and earned his Ph. D. in systematic theology at Boston University.

He was imprisoned nearly 30 times.

Throughout his life, he wrote 6 books.

And he loved pecan pie.

11/26/2022

Lots of brands are abandoning Twitter.

11/15/2022

🍄 "Project Mushroom is working with ex-Twitter employees, open-source advocates, and justice champions to build a complete social community ecosystem where people can feel heard, valued, and interact personally with their favorite creators."

“Apartheid Clyde” now owns Twitter and droves of people are looking for alternatives. Mastodon Social is on the radar screen, yet there are still some questions and concerns with the pl…

07/06/2022

If your website uses Google Analytics, read this. There's a big change coming next year that you don't want to wait on.

Map out how to switch to GA4 in a way that makes sense for your business processes, strategy, and goals.

04/27/2022

What else would you add to this list?

03/29/2022

What are your thoughts on restaurants ditching the phone?

When restaurants abandon their phone lines, it can make the lives of employees easier but leave diners confused and frustrated — or relieved.

01/29/2022

While there’s talk of “crack downs” on telemarketers and robocalls, can we also lump in email spammers and companies selling email lists? 😤

12/20/2021

Many people are changing jobs and acquiring new skills lately. If you're interested in digital marketing, sign up for this awesome bootcamp!

Courses include:
✅ Digital Marketing Strategies
✅ Social Media Marketing
✅ Search Engine Optimization (SEO)
✅ Google Analytics
✅ Google Adwords
✅ Content Marketing
✅ Writing and Editing for the Web

You will receive a digital marketing certificate in an accelerated format. Learn more here:

Course Description: The Digital Marketing Bootcamp provides the opportunity for students to earn the digital marketing certificate in an accelerated format. Courses are bundled and offered on Saturdays from 9 a.m. – 4 p.m. for the first four sessions and Thursday nights for the eight sessions (12 ...

10/29/2021

Well, this is big news.

Facebook on Thursday announced that it will change its company name to Meta, reflecting the company's growing ambitions beyond social media.

10/28/2021

Great leadership requires a fine mix of all kinds of skills to create the conditions for engagement, happiness and performance, and empathy tops the list of what leaders must get right.

You always knew demonstrating empathy is positive for people, but new research demonstrates its importance for everything from innovation to retention.

10/21/2021

SEO is not cheap. I know "cheap" is a relative word that can mean different things to different people--but one should not expect impeccable results with "cheap/basic" SEO.

John Mueller of Google posted a set of posts on Twitter the other day that deserve to be highlighted around the concept of basic SEO and if that makes it easy or not. In short, just because some SEO i