Quantious

06/09/2026

50% of AI projects never launch, and 95% of those that do see zero return. The problem isn’t the technology, it’s "vibe coding" without a plan. 👎

Stop skipping the process and start building with discipline. Watch to learn the three steps to joining the 5% that actually succeed. 👀‼️

Ready to stop vibe coding? Follow us for more insights on how to build AI-powered tools that actually work. 💭✨

06/05/2026

"The quality of the output depends on the quality of the signal. Otherwise, you’re not using AI to sharpen your thinking; you’re using it to automate guesswork." - Lisa Larson-Kelley

💭➡️💻 If your messaging sounds like everyone else’s, this latest Fast Company article, written by our founder, Lisa Larson-Kelley, explains why and how to fix it.

Read the article: https://www.fastcompany.com/91546749/how-to-make-your-ai-produce-more-strategic-outputs

06/05/2026

One of the hardest parts of PMM leadership is being asked to “drive the launch” after the logic underneath it has already been set by other people. 🚘

At that point, the work is no longer just positioning or readiness. It becomes cleanup: narrowing an audience that was defined too broadly, sharpening a message that never got clear enough earlier on, and trying to create alignment around a success metric after the work is already in motion.

That is why being in the room for these key decisions matters so much.

We’re not saying PMM needs to own everything. 🚪🔑

But when those decisions get made without PMM, the team usually feels the pain later in the form of rework, noise, and a launch storyline that never fully holds together. ✍️

If you’re feeling that dynamic right now, the issue is probably not ex*****on. It is when the strategic decisions got made, and who was in the room when they happened. 👀

If this sounds familiar, send us a message! We’d love to hear other examples of PMMs getting pulled in too late. 📲

06/02/2026

The Quantious team stands proudly with our LGBTQIA+ friends, family, team, and community this month and always. ❤️ Happy Pride Month.

05/29/2026

There's a version of the Product Marketing role where the (individual PMM or PMM team) owns positioning, messaging, audience insight, and the launch narrative. 💡💭 This PMM has a clear scope with clear authority and clear output.

There's another version where PMM owns all of that, plus every coordination gap, every cross-functional handoff nobody claimed, and every launch decision that fell through the cracks. That version doesn't scale. 📈 It also doesn't survive more than a few cycles before the PMM starts updating their resume.

The distinction is ➡️ ownership vs. ➡️ influence. PMM should own: the narrative, the positioning, and the audience understanding. PMM should influence: launch planning, enablement inputs, and cross-functional readiness — all crucial work, but not single-threaded on PMM. And PMM should not be the default owner of product roadmap decisions, sales adherence, or org-wide process gaps, even when those things affect launches.

When the lines blur, PMM becomes the catch-all for everything that touches a launch. That's how you lose your best PMM lead in eighteen months.

If you’re a PMM leader dealing with unclear ownership, message us. 📲😵‍💫 What keeps pulling you into work you do not actually own? 👀

We'll be talking about this and more in our upcoming webinar with Product Marketing Alliance:

The breakdown isn't where you think it is. Find it, fix it, and nail your next launch.

05/28/2026

The biggest GTM breakdowns don't happen during launch, they happen before it. 🚨

Misaligned strategy. Unclear ownership. Hidden process gaps.

Join Lisa Larson-Kelley and Pia Mitchell to learn how to identify where GTM really breaks, fix root causes, and build a repeatable launch process that drives results. ✅

📅 July 8 | Free Product Marketing Alliance Live Session
REGISTER HERE: https://www.productmarketingalliance.com/why-gtm-breaks-and-how-pmm-leaders-can-fix-it/

05/22/2026

Most of the PMM leaders we work with who are looking for our help with launches come in asking for a better launch playbook. What they actually need is a harder conversation with their internal partners about priorities (one that usually hasn't happened).

The three questions Jessica Beltran reveals in the video are the ones we ask in the first week of almost every engagement. They sound basic, but they're the ones teams consistently can't answer cleanly, and that gap is usually where the real winning launch problem lives. 🔎✨

If you're a PMM leader going into Q3 planning, worth testing these before the planning starts — not after.

If you’re navigating this right now, we’d love to hear if these questions get asked before kicking off a launch! 👀💡

We'll be talking about this and more in our upcoming webinar with Product Marketing Alliance: https://www.productmarketingalliance.com/why-gtm-breaks-and-how-pmm-leaders-can-fix-it/

05/20/2026

At Product Marketing Alliance Product Marketing Summit Seattle, we'll be talking about a question that comes up in almost every GTM engagement retro: ❓💭 when a launch struggles, where does the breakdown actually happen?

It's rarely where the team thinks it is (which means it doesn’t get fixed). Sometimes the real issue is a strategy call that never got made. Sometimes it's ownership that got assumed instead of clearly assigned. Sometimes the process looks fine on paper and falls apart in practice. ✍️‼️

We’ll walk through how we diagnose what's actually broken — and why fixing the wrong thing is how teams end up repeating the same launch problems cycle after cycle.

Heading to Seattle? ✈️ Stop by and say hi. 👋 Honest conversations about launch dysfunction are our favorite kind. 😁

05/18/2026

When a launch goes sideways, the instinct is to fix ex*****on. ✍️ Tighter project management, earlier enablement, more check-ins, better templates…

Sometimes that works. Often it doesn't, because ex*****on wasn't the thing that broke.‼️

We’ve seen three different problems that tend to show up wearing the same symptoms:
1️⃣ A strategy problem looks like: scope creep, endless revisions, and a team that can't agree on the audience. The work keeps restarting because the direction was never agreed upon and/or communicated clearly.
2️⃣ A process problem looks like: missed handoffs, unclear ownership, and decisions that keep getting escalated. The steps exist, but nobody knows who calls it.
3️⃣ An ex*****on problem looks like: missed dates on a clear plan with clear owners. This is the rarest of the three (and it's usually the easiest to fix).

The trouble is… all three feel the same from inside the launch.

Everyone's stressed, everyone's behind, and everyone has a theory. Figuring out which one you're actually dealing with is the real challenge, and it's the part teams (all too often) skip.

Which of the three breakdowns is most common on your team? 🤔 Genuinely curious to hear how these show up for you, and what has been the fix.👇

We'll be talking about this and more in our upcoming webinar with Product Marketing Alliance https://www.productmarketingalliance.com/why-gtm-breaks-and-how-pmm-leaders-can-fix-it/

05/15/2026

This launch did not start out looking broken. ⛓️‍💥It looked like most launches do: everyone busy, everyone moving, everyone assuming they were all rowing in the same direction. 🛶

But underneath, Product was trying to buy time on a feature that was not going to be ready in time. Leadership was still operating against the original promise. Marketing was rewriting materials as the story kept shifting beneath them. 😵‍💫

This is where things start to get expensive. 💸 Yes, the team is working hard, but the rework starts compounding. The website copy changes. The one-pagers change. The launch story changes. And every update creates more confusion for the next team downstream.

Asking people to move faster wouldn’t get this launch back on track. Thankfully the PMM was in the perfect position to locate the disconnects between the stakeholders and create a single source of truth: one tracker, clear owners, regular check-ins, and a shared understanding of what was shipping now versus later. ‼️

That is the real value of getting PMM involved earlier. Not to own every part of the launch, but to make sure teams are all rowing toward the same destination. 💡✨

👉 As a PMM, how do you make sure you’ve got a seat at the table from Day One? With a process, a proof point, or better positioning with internal partners? Let us know in the comments, or DM us if you’re working through it now. 👈

We'll be talking about this and more in our upcoming webinar with Product Marketing Alliance https://www.productmarketingalliance.com/why-gtm-breaks-and-how-pmm-leaders-can-fix-it/