10/16/2026
Before you automate your asset management, ask the person doing it: βHow do you know where an asset lives, and why?β π
That answer matters when youβre organizing thousands of digital assets. A file name can tell an experienced team member a lot. Turning that knowledge into reliable metadata means making those rules explicit and intuitive.
On a recent digital asset management project, we needed to populate 460,000 spreadsheet cells with asset details. The teamβs understanding of naming conventions and metadata gave us the foundation. AI helped us turn those rules into an automated workflow that carries new files from Google Drive through the spreadsheet and into the DAM, with all the context intact. βοΈ
The useful takeaway for marketing teams: start by documenting the decisions behind the repetitive work.
What information does someone look for? Which rules do they follow? What needs their judgment?
Those answers help you identify where automation can take over and where a person still needs to weigh in.
Your teamβs experience and knowledge are valuable beyond the task in front of them. Capture it, and you have the foundation for a system that keeps working as more assets come in. π‘