Dixon-James Communications

12/27/2023

As we assess the year's trends, the spotlight is on both triumphs and setbacks, offering a comprehensive view of the evolving landscape.

12/20/2023

And to a prosperous 2024!

10/27/2023

CHRO's have a lot on their plates these days with dramatic internal changes and external crisis that touch their employees. Jim Heininger joined a panel at the Institutional Investor's U.S. Institute’s Chief Human Resources Officer Roundtable conference this week to share thoughts on HR’s Role in Change and Crisis Management.

08/17/2023

Jim Heininger included in this Forbes round up on how a PR strategy helps ensure business growth. “Your business has a story to tell, and public relations is the discipline to convey it. Engage stakeholders, build credibility and gain trust. That helps a business grow!” https://bit.ly/3QG8c9w

Some companies fail to prioritize development of a public relations strategy—which is as important to building a solid, thriving business as marketing and advertising.

04/03/2023

Jim Heininger shares his recommendation in this Forbes panel on keeping client relationships alive. "Invite Past Clients To Learning Events...they are places to ask about what’s working and what’s not, and to determine the challenging trends ahead. Plus, a little personal attention and social time keeps relationships alive."

Finding ways to stay top of mind with past clients is key to ensuring they will consider working with you again in the future.

11/03/2022

Jim Heininger offers advice on how to market your small business in this Forbes story. His advice: Get Out of the Office!
https://bit.ly/3hcHO7q

When a small-business owner is trying to save money, marketing and advertising are often the first cuts considered.

09/30/2022

Jim Heininger shares thoughts on how to dig deep to discern your key differentiators in this Forbes Agency Council Expert Panel.

While a business can have many things it needs to establish itself in the market—from a valuable solution to a memorable name and logo—if it can’t demonstrate how it differs from its competitors, it won’t gain the attention of consumers.

09/30/2022

While a business can have many things it needs to establish itself in the market—from a valuable solution to a memorable name and logo—if it can’t demonstrate how it differs from its competitors, it won’t gain the attention of consumers.

09/26/2022

Jim Heininger shares thoughts on how to identify your marketable differentiators in this Forbes Agency Council Expert Panel.

"We use a discovery process that really gets to the foundational pillars of a brand by looking at heritage, personality, strategic intent, marketplace dynamics and ownable points of difference. It incorporates both internal and key stakeholder views. Then, we push those key insights through a funnel to determine what the real essence of the brand is that ignites its differentiating story."

While a business can have many things it needs to establish itself in the market—from a valuable solution to a memorable name and logo—if it can’t demonstrate how it differs from its competitors, it won’t gain the attention of consumers.

08/29/2022

Jim Heininger joins the conversation on Forbes:

"You Have A Story, And You’d Better Tell It
Every company has a story, actions and important information that customers need to know when making their decision about whether to buy your product versus a competitor’s. Well-crafted PR makes sure your story gets through in a compelling and motivating way. Without PR, you allow that competitor to control the dialogue and define your reputation—and who wants that?" https://bit.ly/3PJymUU

The truth is, PR is not a luxury or a nice-to-have for today’s businesses. No matter what size it may be or stage of growth it might be in, every organization needs to foster good relations with the public.

08/25/2022

Seasoned pros at www.dixon-james.com.

08/18/2022

Let's get to work excelerating your desired outcomes.