Marketing Resources Inc

02/24/2023

It's no secret we all spend more and more time on social media lately. In fact, TikTok has recently surpassed Google as the preferred search engine for Gen Z. As our social media habits continue to evolve, your brand must adapt and tailor your marketing strategy to meet your audience where they are.

To help, our team is sharing our fool proof process for social media sweepstakes administration. https://hubs.la/Q01Dn7YT0

We're sharing our process for successful and engaging social media sweepstakes administration, refined over 30 years.

02/21/2023

As the digital advertising landscape evolves, so do the opportunities for brands to engage their target audience in a meaningful way. Our team explains the rise of the retail media network and how it's changing the game for advertisers. From the benefits of owning your own data to the power of personalized advertising, we're shedding light on the latest trends and strategies.

As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience.  We’ve enjoyed relatively unregulated access to our consumers’ online behavior over...

02/16/2023

We're very excited to announce the launch of the LIFEWTR More To Life Grants program today! LIFEWTR is awarding grants to people and communities to help them chase their passions. LIFEWTR will distribute more than $100,000 in funds to people who want to pursue more in their lives!

Learn more about the program by watching the video below.
https://hubs.la/Q01CCDtf0

Because it isn’t just about the 9-5…to live a meaningful life requires more.

02/09/2023

Thinking about using to promote your sweepstakes, contest, or game? If so, you'll want to be fully aware of the Deceptive Mail Prevention and Enforcement Act, which regulates mail solicitation by non-government agencies. Learn more at our blog below.

https://hubs.la/Q01BTgD90

Over the last 15 years, we’ve seen technological growth and digitization that dwarves the combined growth of the rest of history combined. Yet, despite this rapid digital transformation, the remains one age-old channel that isn’t going away anytime soon. Direct mail.  While it may not be used n...

02/07/2023

Like consumers, many brands find themselves reducing their spending and tightening their belts right now. We get it, spending money to launch a campaign right now is.. scary, to say the least. Ensure every dollar you spend on promotional marketing is effective and track your campaign's ROI with our industry-leading secure purchase validation methods.

Not sure why methods are important or how they help you track your campaign's ? Check out our blog in the comments below.

02/06/2023

According to recent reports, consumers continue to reduce their spending in response to the economy, meaning your brand must work even harder to catch their attention and make a sale.

See how behaviors have changed recently and what consumers are still willing to spend their money on below.

02/03/2023

The Federal Reserve announced yet another round of interest rate increases on Wednesday. Taking a less aggressive approach, this is a signal of a strengthening economy, but a recession still looms.

Act now to build and maintain customer loyalty as a lifeline for your brand as we continue to face economic uncertainty.

https://hubs.la/Q01Bdz7k0

With interest rates and inflation still rising, we share our team's best tips for how to build customer loyalty during a recession.

01/18/2023

Sometimes, you plan, develop, and launch a campaign with the best intentions, only to be met with.. not quite the best results. Don't sweat it, we've all been there. But, you don't have to stay there.

The team at MRi shares our best tips for promoting your promotional campaign so you always get the most of your marketing efforts. https://hubs.la/Q01ywNjS0

Ready to launch your brand's sweepstakes or contest? Check out our team's best tips for boosting campaign awareness and participation.

01/14/2023

A huge shoutout to our partner, Credit One Bank, as they're wrapping up the NFL regular season with their 2nd annual 'One For the Community' event! This season, they partnered with the Las Vegas Raiders to donate $2,000 for each extra point kicked by the Raiders.

As the 2022 NGL regular season comes to a close, Credit One Bank and the Las Vegas Raiders hosted the second annual

01/10/2023

Did you know, some states require brands to follow additional laws and regulations when running a sweepstakes or contest? That's on top of the standard promotion laws that all states must abide by. Learn more at our blog below.

https://hubs.la/Q01xyv0Y0

The Promotional Marketer's Breakdown of Contest and Sweepstakes Laws by State (Updated for 2023)

01/09/2023

Think you've got a handle on loyalty program administration? Our team shares our process for managing a loyalty program, refined over the last 30 years.

https://hubs.la/Q01xqpCp0

our team of dedicated promotional marketers and in-house developers share their rips for proper loyalty program administration.