10/06/2022
Eligibility criteria for Prime Exclusive Discounts
Your Prime Exclusive Discount must meet all of these criteria:
The product must be eligible for Prime shipping in all regions within the country. Here’s how you can sign up for FBA.
The product must be in new condition.
The product must have at least a three-star rating or no rating. Note, this requirement may change for discounts specific to special events such as Prime Day and Black Friday.
The discount must be at least 10% off the non-member, non-promotional price (that is, your price or sale price, whichever is lower). Note, this requirement may change for discounts specific to special events such as Prime Day and Black Friday.
The item is not a restricted product nor is it offensive, embarrassing, or inappropriate.
The Prime Exclusive Discounted price must beat the lowest price for the ASIN in the past 30 days. The lowest price in the last 30 days is the lowest customer bought price for the ASIN in that period including all deals, promotional, and sale prices across all sellers.
The product must comply with our customer product reviews policies. To learn more, go to Customer product reviews policies.
The product must be compliant with pricing policies. For more information, go to Amazon policy on reference prices.
The Prime Exclusive Discount price must be 5% lower than reference price (that is, List Price or Was Price). For more information, go to Amazon policy on reference prices and Show a reference price to your products.
Note: If the product doesn’t meet the above criteria, your discount won’t be published.
Create a Prime Exclusive Discount
If your offer meets the criteria for a Prime Exclusive Discount:
In the Advertising tab in Seller Central, select Prime Exclusive Discounts.
Click View discount upload template to download the discount upload spreadsheet. Fill in your product and pricing information.
On the Prime Exclusive Discounts page, click Create Discount. From there, enter the name of the discount, start and end dates, and then click Save and add products.
Select Upload file and browse to upload your completed discount spreadsheet. Click Submit products.
Review and edit the information on your products that fail to meet the Prime Exclusive Discount criteria in the Review stage, and submit again.