LQ Digital

03/20/2026

Everyone at Transact this week is here for the same reason. To grow.

New partnerships, new ideas, new ways to reach the right buyers and build something that compounds over time. That energy is what makes conferences like this worth showing up for.

Our goal is simple. To connect with as many growth teams as possible and make sure you leave with something useful, whether that is a fresh perspective on your strategy, a look at how you stack up against your competitors in AI answers, or just an honest conversation about where to focus next.

We are here to help, not to pitch. Come find us and let us make the most of the time together.

📍 Transact | March 18-20 in Atlanta

03/18/2026

If you are at Transact this week, this is for you. Whether you are in marketing, sales, or finance.

For the marketers: You know which campaigns are generating activity. What is harder to prove is which ones are actually moving qualified pipeline. And when buyers are researching through AI before they ever reach your funnel, the old attribution models do not tell the full story anymore.

For the sales leaders: Your team is working hard, but the leads coming in feel less qualified than they used to. Buyers are showing up later in the process, already half-decided, and not always in your favor. The top of the funnel has a visibility problem that no amount of outreach can fix on its own.

For the CFOs: You are being asked to approve budgets for channels and strategies that are hard to measure in simple, credible terms. The business needs a clearer line between marketing spend and actual growth outcomes.

These are the conversations we have every day at LQ. And they are exactly what we are at Transact to talk through.

If any of this sounds like your world right now, we would love to connect.

📍 Transact | March 18-20 in Atlanta

03/16/2026

One of our clients was doing everything right.

Strong brand. Loyal customers. Solid search presence. And then the numbers started telling a different story. Traffic felt softer than it should have.

Attribution was getting harder to read. The high intent moments that used to reliably drive conversions were becoming harder to trace.

Sound familiar?

What was actually happening is something we are seeing across almost every consumer brand right now. Buyers were still searching. They were still discovering the brand. But more and more, that discovery was happening inside AI responses, not on a search results page. And none of that was showing up in the traditional metrics.

The problem was not performance. It was visibility in a place they had no way to measure yet.

That is the moment they came to LQ. Not in crisis. Just with the honest recognition that the game had shifted and they needed a team that could see where it was going.

We mapped the prompts, ensured the right partners were in place for visibility, and measured everything with AI-specific indicators so they could see progress in real terms. We uncovered the influenceable media. And measured everything with AI-specific indicators so they could see progress in real terms.

Today, they hold the number one share of voice in ChatGPT for their category with a 75% mention rate.

Most companies are going to face this moment. The ones who move early are the ones who come out ahead.

If this sounds like where you are right now, reach out. We would love to help.

02/11/2026

You do not need another dashboard.

You need clarity on where your growth is actually coming from.

AI Overviews, LLMs, and aggregators are reshaping how buyers discover financial products and B2B services. More decisions are forming before a click, which means traditional reports no longer tell the full story.

If you are measured on cost per funded loan, CAC, LTV, and payback period, this matters.

Most AI tools show you where you appear.

LQ Digital shows you what to do next.

With LQ Vision, we see where AI is stealing or creating demand across paid, organic, affiliate, and social. Then we connect that visibility to funded outcomes and unit economics, so you know where the next dollar should go.

You do not need another channel specialist.

You need a growth partner who understands complex funnels and AI era search and can operate the plan.

Curious how AI is impacting your category right now?

Start a conversation below. What is one metric you feel less confident in this year than last year?

02/05/2026

Still riding the wave of Affiliate Summit West.

AI was everywhere, and that was expected.

What stood out was where real experimentation is happening.
Affiliate has become the testing ground for what comes next.
A place where teams pressure test new ideas, AI-driven discovery, and answer-focused content before scaling across the broader mix.

That reframes affiliate’s role.

It is no longer just a downstream channel.
It is an early signal.

We saw this clearly in how teams are using affiliate to validate visibility and narrative before scaling across more expensive channels.

This is how progress spreads.

It starts where testing is fast and flexible.
Then it becomes the playbook.

For leaders navigating AI-driven change, the advantage is knowing where to test before the rest of the market catches up.
Have you considered Affiliate for your new testing ground?

01/27/2026

OpenAI made a big move.

They announced they will begin testing ads inside ChatGPT in the coming weeks.

A few important details CMOs should know right now.

𝐖𝐡𝐞𝐫𝐞 𝐀𝐝𝐬 𝐖𝐢𝐥𝐥 𝐀𝐩𝐩𝐞𝐚𝐫
Sponsored placements will show inside ChatGPT under your results during the test phase.

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐀𝐫𝐞 𝐒𝐭𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠
No details on pricing, CPMs, targeting, or measurement.
No clarity on how performance will be tracked, although speculation is on impressions and clicks.

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐊𝐧𝐨𝐰
Ads will not influence organic answers.
AI responses remain independent from paid placements.

𝐇𝐨𝐰 𝐔𝐬𝐞𝐫𝐬 𝐂𝐚𝐧 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭
Users will be able to ask follow-up questions about sponsored content.

𝐓𝐢𝐦𝐢𝐧𝐠
The rollout is expected to begin in the coming weeks.

Here is the bigger takeaway.
This is not just a new ad unit.

It is another signal that decision-making is continuing to move upstream before a click ever happens.

That is why we built LQ Vision™.

Our platform gives brands a comprehensive view of visibility across modern search experiences, including ChatGPT responses today, AI Overviews, organic listings, and paid listings in Google Search.

As new advertising formats emerge, we are closely evaluating how these experiences evolve and which signals become measurable over time.

Not chasing headlines. Preparing for reality.

We are already building strategies for when OpenAI's rollout expands, grounded in test-and-learn principles that focus on visibility, influence, and outcomes that leadership teams actually care about.

We know this is top of mind for CMOs. How are your teams thinking about these ads? What questions are already coming up internally for you?

01/22/2026

This year at LQ Digital, our focus is clarity.

Not by chasing trends or adding complexity, but by helping teams understand what is actually changing so they can move with confidence.

The shift is not just fewer clicks.

More decisions are being made before a click ever happens.
The Google SERP is becoming an answer layer. OpenAI Overviews and large language models summarize, recommend, and cite sources, shaping preference upstream.

That means paid and organic performance can still look healthy while visibility and narrative quietly move elsewhere.

We use LQ Vision™ to make this shift measurable. It shows how search is evolving, where brands appear in AI-driven environments, and which sources are shaping decisions before traffic arrives.

New year. New reality. Clearer visibility.

01/20/2026

Over 700 million people now use the free version of OpenAI.

That number alone should stop every marketer in their tracks.
Human behavior has changed.

People are no longer starting with search results.
They are starting with chat.

Chat has become the first stop for research, comparison, and decision-making. This is where the game has changed.
When AI summarizes options, recommends brands, and frames the narrative, influence happens before anyone clicks a link. Often before a brand even knows it was considered.

This is not a future state. It is happening now.
At LQ Digital, our focus is helping teams navigate this new reality with clarity. Making AI visibility measurable. Understanding where and how brands show up inside AI responses. And translating that insight into action.

New interface. New behavior. New rules.

You do not need to panic.
You do need a map… Or should we say LQ Vision™?

01/14/2026

Great conversations happening at Affiliate Summit this week.

Our Guadalupe Tofalo attended the B2B Partnership Forum breakfast briefing this morning, and one theme stood out clearly.

Partnerships are no longer just a channel tactic. They are becoming a core driver of sustainable growth.

Hearing perspectives from these leaders reinforced something we see every day: the strongest affiliate programs are built on alignment, trust, and shared incentives, not just volume.

If you are attending this week, which sessions or conversations are changing how you think about partnerships going forward?

05/18/2023

“A first-time homebuyer requires a tremendous amount of nurturing. We have a system where we follow up with them 19 times over a three-week period, until we actually connect with them.” -Mike Roberts, President and Founder of City Creek Mortgage*

No matter where your focus has shifted, rates and the rising costs of digital media mean you MUST maximize every lead that hits the funnel.

Find out how we help our clients maximize every lead with LQ Cadence - our outbound campaign application that orchestrates touchpoints across Phone, SMS, AND Email: https://lnkd.in/e6_KjiHa

(*source: https://lnkd.in/gYsycrPz)

Business is gradually improving, but the lack of inventory and high rates has forced mortgage loan officers to come up with novel ways to get buyers into homes. Business is gradually improving, but the lack of inventory and high rates has forced mortgage loan officers to come up with novel ways to g...

03/30/2023

Despite rising acquisition costs and decreasing conversion rates, 62% of marketers told us that they spend less than half of their time/budget on improving their conversion rate with a programmatic approach to Conversion Rate Optimization (CRO).

Our latest blog post details how CRO directly impacts the bottom line and why it must be a critical focus for improving your overall conversion rate:

https://lqdigital.com/blog/stop-wasting-leads/