School of Thought

03/24/2026

I read a post recently from a marketer which seemed to imply that they only marketed to people who cared about sustainability (or whatever the subject is). That’s too easy, in my opinion. Our job as marketers is to make everyone care—inside and outside the tent. (And that was a Tom-typed em dash, for your skeptics!).

Send me an inbox to chat!

03/11/2026

Episode 4 drops Friday!!

03/06/2026

Episode 3 is live.

Great campaigns start with better strategy. Time to ask some tough questions.

02/28/2026

Episode 2 is live.

If success isn’t clearly defined, ex*****on won’t save you.

We break down what that actually means.

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02/23/2026

Ready for Episode 1?

Everyone wants a successful campaign. But that can't happen without this.

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09/12/2023

When you're creating videos for your marketing, think about ways to adapt them to the mobile experience.

In video, shorter is better, and getting creative is the key to better engagement.

07/28/2023

The average spending per user on a social media advertisement was forecast to be $45B in 2023.

��If you aren't putting effort into your brand's social presence, you're missing a huge opportunity. �

04/10/2023

There's been a lot of talk lately around chat bots. What's your take?

Google has announced a new AI chat feature. Could it revolutionize the landscape for marketers and customer experience professionals?

02/09/2023

In a system where access to capital is not the same for everyone, being an entrepreneur can come with greater risks and a lot more 'no's' than 'yes's'.

Listen to our Podcast on Spotify: https://open.spotify.com/episode/3IHJyYr9hpMA3wAo2ebpEK

01/19/2023

We choose work that puts behavioral change front-and-center. Work that inspires people, and moves them to make big changes. It's the kind of work we think individuals, businesses, and the world, need more of.

You can think of us as the messengers, for the doers ⚡

01/14/2023

"Life's most persistent and urgent question is, 'What are you doing for others?'" — Martin Luther King Jr.

As we head into the third week of 2023 (ah!), remember to keep this prompt in mind.

Take time to evaluate how you can help others, especially those less fortunate, through the work you do. Find opportunities to give, in ways that feed your soul.