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Kurieo

We Help Tell Your Story
Product, Content and Experience⁣⁣
Los Angeles & San Francisco⁣⁣ (cure-e-o): a rare, unusual, or intriguing object.

Our diverse team has a unique and fresh perspective, infusing each project with ingenuity and passion. Through thoughtful design, we craft your story into a comprehensive narrative that seamlessly blends your online presence with the physical world to create a well-rounded, immersive experience for your audience.

09/28/2026

The creative vision for this project came with a technical challenge: transform five lockers into seamless, camera-ready pieces built for a highly visual PR moment.

For Dub the Vote, each locker was hand-wrapped panel by panel in a custom purple-to-pink gradient, with every edge and graphic precisely aligned across the structure. Each one was then personalized for its celebrity ambassador with custom details and curated Warriors gear.

We embrace this kind of technical problem-solving because ex*****on is part of the creative. Every measurement and material choice shapes how the final idea comes to life on camera.

The lockers reached five celebrity ambassadors and traveled across more than 5 million feeds, helping rally votes for a campaign that sent four Warriors players to the All-Star Game.

Big creative ideas depend on craft at every scale.

09/26/2026

Here’s what paid influencer programming actually does ➡️

Paid influencer content gets misread as “less authentic.” Something you lean on when organic underperforms.

In practice, it’s what gives a launch structure. Paid partnerships lock timing around the launch window, bring on creators who can deliver polished content on schedule, and hold creative clarity in place, without flattening individual voice.

On a recent fragrance launch, contracted creator content alone generated 86.8K+ organic views. Zero paid amplification behind it.

Engagement landed at 4.2%, above TikTok’s ~3% benchmark. That’s not a virality chase. That’s a framework working as intended.

One intentional decision, executed all the way through.

Organic gifting adds texture. Paid programming makes sure the moment actually shows up.

09/23/2026

Most influencer kits get one unboxing and move on. This jumbo can needed to stay in families’ hands through the most competitive retail season of the year.

For Amazon and hasbro’s Play-Doh campaign, we sourced and managed 35 creators, guiding them with ideas that made them actually want to engage with family, not just unbox for camera. The can was big and bold, and the tools were included to help bring imagination to life.

Real fandom starts when people want to own a piece of the world you built.

09/21/2026

Some people get balloons on their birthday, Violet gets a life-size bobblehead ✨

09/08/2026

Piece By Piece: A closer look inside the Oakland Forever kit ➡️

To celebrate the Golden State Warriors’ Oakland roots and launch the Oakland Forever campaign in honor of 87 seasons in Oakland, the kit needed more than merch. It needed proof the city was in every detail, not just the branding.

So alongside the jersey, an enamel pin set, a framed piece from local artist Emagn Nation, and an Oaklandish collaboration tee, we added something nobody was expecting: a giant custom fortune cookie, made from scratch by Oakland Fortune Factory.

Gold isn’t one color. Under morning light, it leans warm. Under a phone screen, it leans flat. And a fortune cookie isn’t fabric or paint. It’s baked, which means the color shifts again once it comes out of the oven. Getting it to match Warriors gold meant testing the real cookie against the real brand guidelines.

Somewhere inside all of that, past the mold and the dusting and the color tests, was the smallest detail of all: a slip of paper folded into the center. Easy to skip, easy to leave generic. It wasn’t.

The jersey said Oakland through design. The pin set said it through symbol. The cookie said it through a shape everyone already knew, remade with enough detail that it felt more like an object to keep than a snack. That’s what showed up on camera for 25 Bay Area influencers and the 17 million followers watching them open it.

World building, piece by piece.

We’re Kurieo. Since 2016, we’ve partnered with some of the world’s most recognizable brands to create products, content, and campaigns that turn audiences into communities. From global merchandise programs and retail initiatives to content campaigns and brand launches, our work lives at the intersection of story, product, and culture.

09/03/2026

The thing no one talks about when launching brand partnerships: the first move has to be the whole statement. A beauty brand’s first ever major sports partnership had one shot to set the tone for an entire season.

This launch had 3 objectives:
1. Celebrate women’s empowerment in sports and beauty
2. Stand out on social
3. Read as culturally resonant instead of a brand chasing a trend

We ran the full pipeline: concept, storyboard, production, voiceover, edit. Every frame built and every angle considered to ensure we covered all bases of this launch.

The result? 11K+ engagements in the first week. Clear proof the whole statement didn’t just land, it was received.

08/19/2026

Fandom gets built on physical objects that mark someone as part of something: the shirt from the first show, the ticket stub, the thing you keep because it proves you were there.

For year two, we produced a commemorative Ballhalla basketball for Valkyries season ticket holders who renewed with their Chase card.

Some things about being a fan shouldn’t just live in the arena. This one skipped the concourse and went straight to their doorstep.

📹 Kim Nunley

08/07/2026

Sometimes the best merch is the thing nobody was expecting to get handed.

To celebrate game day, we produced “Our Bestie Violet” for Golden State Valkyries Violet, a 300-piece puzzle, coordinating production and packaging so all 10,000 units were ready before the doors opened.

Piece by piece is a long time to keep someone thinking about your team, and it’s worth every one.

📹 Chase Center

06/08/2026

One of our favorite things about this project was making something GSW fans would genuinely be excited to open.

For the Golden State Warriors All-Star Voting campaign, we designed and produced custom locker kits for a group of celebrity Warriors ambassadors. Inspired by the experience of walking into a player's locker room, each kit was customized to celebrate the Warriors while giving recipients something unique to unbox and share with their audiences.

The project combined strategy, packaging design, influencer management, photography, and video production to help bring the campaign to life and generate excitement around Dub The Vote.

A fun reminder that sometimes a thoughtful physical experience can create just as much momentum online as the content itself.

What's the coolest brand package you've ever received? 👇🏀📦

Address

Oakland, CA

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://kurieo.com/

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