04/30/2026
Last weekend at the London Marathon, barriers werenât just broken. They were redefined.
Nearly 60,000 finishers.
Two athletes under the two-hour mark.
At the same time, leaders across the endurance space gathered at Letâs Do This Live to talk about whatâs next in our industry.
Our Chief Marketing Officer, , joined a panel alongside leaders from .event, and to unpack how AI is reshaping the endurance and events industry.
The takeaway wasnât about replacement; it was about elevation.
The operators, marketers, and creators who embrace AI arenât just moving faster - theyâre building smarter, more personalized, more impactful experiences. From how we market events to how we engage communities, the bar is being raised in real time.
And just like the marathon itself, the pace isnât slowing down.
Weâre proud to be working hand-in-hand with Letâs Do This on the next generation of events.
