07/08/2026
Special thanks to Axis Construction (Hayward, CA) for the new Logo Redesign Project. What started as a simple request of "Can you update my logo to be Red".........has transformed into a more strategically modern, contemporary logo redesign. You see.......my immediate answer was, "I would never change your corporate color to Red.....just for the sake of you requesting I change to Red. As a Branding Strategist, my duty is to help you beat your competition....or at least begin to sit right beside your biggest direct competitors. What if 90% of your direct competition is currently branded in Red? Have you checked? [No.]" So I placed about 100 local competitors side-by-side. Luck was on her side......as there were only 3 other highly professional companies with Red logos......and not overly direct competition. If you feel your logo can use a strategically subtle rebrand, I'd be happy to assist. Even the smallest tweaks in branding can make the biggest difference. | riverabranding.com
