Heather R. Johnson • OutWord Bound Communications

11/17/2024

When I work on, say, a white paper, I spend as much or more time researching literature to support claims and statements as I do writing the thing. My go-to is PubMed (link in comment), which contains approx 37 million scientific and medical journal articles. These articles and book chapters are heavily scrutinized, fact-checked, peer-reviewed and editor reviewed. The editors frequently reject studies with weak data. I highly recommend conducting your own search to find out if certain claims being made my this guy (and others in the public eye talking about science/medicine/health) are supported by evidence or if he's just spouting off nonsense. ...“He acts like he knows what he’s talking about when he doesn’t, and he says things with a definition that makes people convinced he has the data to support his statement. Trying to follow him and understand what he’s talking about is often like trying to nail Jell-O to the wall.” -- Michael Osterholm, PhD, MPH, director of the Center for Infectious Disease Research and Policy at the University of Minnesota

Robert F. Kennedy Jr. has pledged to tackle high rates of chronic diseases such as diabetes and obesity as President-elect Donald Trump’s pick to lead the US Department of Health and Human Services. They’re goals that many in the public health world find themselves agreeing with — despite fear...

08/27/2024

Are your marketing dollars going straight into the trash in the form of beautiful brochures nobody reads? Stop wasting your shrinking budget and start creating collateral people will want to keep—and use. Here's how:

Transform your brochures, sales sheets, and product literature from left behind to powerful sales enablers. See How:

03/21/2024

Are you throwing money down the drain by creating content that gets lost in the vortex of internal reviews? This guide shows you how to get your white paper done - from concept to published thing. Get the eBook:

In this eBook, you'll find a simple 10-step process to get your white paper done—finally! No hair-pulling required. Get the eBook:

02/06/2024

Unless you're talking about the rainforest, please keep "ecosystem" out of your content. And unless you're tearing down a farm, please stop talking about "breaking down silos."

Awkward, wordy, weak content will drive your audience away. Ditch these filler words and jargon to tighten up your medtech message.

12/29/2023

Sign up to receive my monthly (for now) newsletter, MedTech Marketing Minute. You'll get medtech industry news, marketing and writing tips, and other miscellanea—delivered in minute morsels.

12/03/2023

https://www.mddionline.com/rd/the-next-frontier-biomedical-research-in-space

The Next Frontier: Biomedical Research in Space

07/11/2023

https://outwordboundcomm.com/medtech-content-marketing-how-to-create-content-hcps-will-want-to-read/

Create MedTech content HCPs will want to read. Follow these MedTech content marketing tips on identifying topic ideas, content types, & more.

02/23/2023

Another one down!

Pump up your knowledge on the basics of keyword research.

02/22/2023

Making myself more useful...

In this actionable course we're going to get back to basics and show you the key foundational steps you need to rank in Google.

12/11/2022

Adding to the list of year-end lists! 7 Favorite Business, Writing, and Money Books of 2022 Read the blog: https://outwordboundcomm.com/7-favorite-business-writing-and-money-books-of-2022/