Heather Lyles Marketing

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Ocala, FL
Heather Lyles Marketing

Heather Lyles Marketing is based out of Tampa, Florida and services clients globally. Data nerds, rejoice.

Our clients range from small business owners to internationally-based companies looking to maximize their reach using a highly analytical approach.

07/29/2021

🌟Don't mind me, just basking in the glow of receiving my latest Google Ads certification.🌟⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm feeling a little extra sassy because I only missed 3 questions and scored a 95%. 💁🏻‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Many people wonder how you can show your aptitude with platforms like Google Ads, Analytics, and other Google products.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The easiest way is to make time to study and pass the many certifications Google offers their users FOR FREE. I feel like the of Google Ads certifications - I think I have 1 for 6 or 7 fingers and I've lost count.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's what happens when you've been in the game since 2015. ✌️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And, just like Tom says, my favorite certification is the next one I earn. 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/26/2021

Don't mind me, just over here on my coffee BS.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I know it's still July, but I'm thinking about and their take on a PSL. It's much more subtle than you might be thinking, and - dare I say - could be enjoyed year-round.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What's a coffee you could drink no matter the season? Comment below!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/13/2021

Our graphic design intern knocked out some logo variations for a local skate instructor here in Tampa!

We love doing variations because your logo will be used in multiple places, so you want it to be on-brand and recognizable both in its original form, small and large, and on various marketing materials.
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Which one is your favorite?
1️⃣,2️⃣, or 3️⃣?

Drop a comment below!
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07/09/2021

✨Its not every day that you meet someone at a networking event that just *gets* you!✨
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Networking events sometimes can feel like pulling teeth. I don't know about you, but I typically have to psych myself up.

Plus you have to get out of your sweatpants.🤯
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I was looking forward to a networking event about a year ago at because it promised food, a hack day, and networking with other like-minded business owners. I wound up meeting , among other awesome people!
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Neely has over 20 years of HR and recruiting experience, and is using it to build a company dedicated to finding quality employees to help you grow your business.
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She's also just a really great person to know.
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I'm so grateful to have someone cheering for me in my corner like her! She's become an invaluable resource, a judgment-free zone, and a compassionate shoulder to cry on.
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I can't express how important it is to surround yourself with people a little older and wiser to help show you the path you could be living. One day I'll be cool like you, Neely - even if it only means having a super clean house that looks professionally decorated!
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Cheers to being business besties, friends IRL, and to may more networking events together! 🥂
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07/08/2021

✨Websites should serve several purposes.✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One thing that most business owners think a website should do is attract new clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But what about being a place of communication for people already familiar with your brand?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The Roller Derby Announcers Association not only had a rebrand underway including a new name and logo, but they also wanted more from their current website. They needed a way to interact with current members, as well as those looking to get involved with the sport of roller derby without the full contact.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In addition to rewriting all copy on the website to reinforce their new brand identity, we included ways for members to download and access information on-demand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This project was not only finished on schedule, but delivered to the client at a very appealing budget by using tools like WordPress.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Looking to launch your next website? Slide into our DMs and let's see if we can get something started for you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/07/2021

✨Circular logos are all the rage!✨
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Check out some of the logos, business cards, and other design elements we've been knocking out over here!

I'd also like to add that these are all brands owned by women, which we love working with!
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Need a logo, business card, or other marketing materials designed or printed?
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Drop us a comment below or slide into our DM's!
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Designers
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07/02/2021

Who's ready to raise a glass to the weekend?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Drop 1 thing that you're proud of from this week... AND GO!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What's mine?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I launched some new roller skating classes! After getting feedback from my skaters, I will be including more outdoor roller skating instruction, and at times during weekday mornings. Excited to share my skillset with even more skaters, and in new environments!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/01/2021

Are you excited for your headshot?
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Like really, really excited for your headshot?
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Do you show it off? Are you eager to hand out your business card? Is it your profile picture on social media platforms?
⠀⠀⠀⠀⠀⠀⠀⠀⠀..Do you even recognize the person in the photo? 😬
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If your headshot is leaving you feeling more cringe than confident, we can help! Get 3 full edited headshots for print or digital for only $125.
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Date: July 9, 2021 (reshoot date 7/16)
Time: 3p-4:30p
Location: St. Pete Pier
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Big thank you to .bergin.9 and Tracy Baer for sitting for us at the and marina last month! We hope you love your new headshots as much as we do!
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📸:
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06/30/2021

As we wind down this Pride Month, let's remember that having pride and being an ally is a 365 day job. Be yourself and take space, and hold space for others.
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Social media posts are great and all, but don’t forget that the real work is done in the every day and through your actions.
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Let’s make the world the kind of world we want to be part of. 🌈
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Throwback pics to one of my best friends and business besties getting rained out of and into the Marriott for a bottle of wine. Hop Tart by was on draft at , and I’m still daydreaming about it. 😆
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06/28/2021

Nothing beats a website refresh!
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Progressive Steps, LLC helps treatment foster parents and their foster children with navigating the challenges that come with foster care life. They have serviced the Baltimore, MD area since 1991.
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We launched the refresh for Progressive Steps, LLC a few weeks ago, and we couldn’t be more proud! This was a simple update to the website’s theme, adding relevant photography, and updating documents and downloadables to the site.
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We look forward to watching traffic to the website grow and convert!

Swipe for some before shots!
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06/22/2021

Am I right or am I right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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06/21/2021

Last Thursday was perfect for a photo shoot in Vinoy Park!
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We were able to knock out headshots for two clients in the afternoon before the rain rolled in. We had a few advantages that kept everyone from melting like popsicles in the Florida heat!
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🍃There was a breeze coming in off of the water from the storm.
☁️There was heavy cloud cover, allowing for even lighting and not having the sun beating down.
📸Our photographer can catch a photo in minutes, allowing us to move on!
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Photoshoots don't have to be a big production (no pun intended). They can be quick and to the point when you work with an experienced team.
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How quick?
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We were able to knock out 2 clients with multiple shots in front of the and marina in about 20 minutes. ✌️
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Know someone who doesn't like having their headshot taken? Tag them below so they can take advantage of our next headshot day!
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Address

Ocala, FL
34472

Website

http://www.heatherlyles.com/

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