Inkwell Solutions

02/14/2024

This does not apply just to your business or your marketing. This applies to how you face everything in life.

Curious?

Well, let's think of it this way. If you and a friend both had to decide on which place to eat out with your families and the only options were two restuarants that required a reservation to be there. You decide that it's best to wiegh in the options, tlak to your family about, get opinions, and then look at reviews to see which is best. After alll that, you call and not only is the 1st choice all booked, the 2nd one is too.

Meanwhile, your friend looked at the options and called the 1st restuarant, got a seat and is on his way down to have a lovely dinner with his family.

Who do you think won? Here's a hint, it wasn't you.

Yes it is good to get facts. Yes it is good to look through the details. But if you do so too long you enter this state of "analysis-paralysis" and end up taking way to long to make a decision. Which forces you to miss out on the opportunities in front of you in the first place. And if you repeat this mistake over and over, then you're probably not doing too well.

Alex Hormozi defines intelligence as the ability to change behaviours more rapidly when faced with the same circumstances. Using a red card and a face slap as a visual reference.

So are you going to keep getting slapped in the face? Or are you going to act faster?

Choice is yours.

01/24/2024

What you do and how you do it are equally important. From the service, down to the experience.

What's crucial is how each piece made your clients feel. Will they remember your service as a nightmare? Was it just an average experience?

Or did you truly blow them away with what and how you do?

They'll either hate you, forget about you, or love you. It's up to you and your business to decide which it'll be.

01/09/2024

Hey Home Service Heroes! 🛠️👋 Ever wonder how your customers find you in the digital jungle? Let me spin you a tale about Voice Search Optimization, the unsung hero of the modern tradesman.

👂 Listen Up, Tradesmen!
Imagine this: a homeowner with a leaky faucet, hands full of tools, and a burning question. Instead of typing away, they simply ask their virtual assistant, "Find me a plumber near me." That's where Voice Search Optimization steps in – making sure your name is the first on their lips.

💬 The Chat with the Digital Butler
Think of it like having a digital butler in every home. When your potential customer asks, "Who's the best roofer around here?" – you want your business to be the answer that echoes through their home.

📈 SEO, but Make It Conversational
Now, let's break it down without the tech jargon. Voice Search Optimization is like teaching your online presence to speak the language of your customers. It's about being the friendly neighbor they can trust, just a voice command away.

🚀 Why Bother?
Because, my fellow tradesmen, in the era of voice-activated searches, being discoverable means being indispensable. Your next job could be just a friendly "Hey Siri, find me a reliable electrician" away.

🔧 Ready to Optimize Your Voice?
Dive into the world of Voice Search Optimization and let your business be the first call when someone needs a hand. It's not just about being found; it's about being the trusted voice in the room.

01/08/2024

Looking at this photo, memories of the train tracks behind my late fathers old house come rushing back—halfhazard railspikes, old decaying rails, and a look that parallels the patchwork posts and "Just Good Enough" marketing we sometimes encounter in the world of home service businesses.

🛤️ 𝑻𝒓𝒂𝒄𝒌 1: 𝑻𝒉𝒆 𝑳𝒂𝒛𝒚 𝑳𝒐𝒐𝒑
Picture this: a train chugging along on a track that's been hastily patched and mended, barely holding together. It's the business owner who opts for the "just throw something over it, and post" approach—a haphazard attempt at marketing. The result? A disjointed and unreliable ride for both the business and its passengers.

👎 𝐒𝐢𝐠𝐧𝐬 𝐨𝐟 𝐚 𝐋𝐚𝐳𝐲 𝐋𝐨𝐨𝐩:

🕵️‍♂️ No strategy, just random posts.
🧩 Patchwork content that lacks cohesion.
🚂 Aimless journeys with no destination in mind.

🛤️ 𝑻𝒓𝒂𝒄𝒌 2: 𝑻𝒉𝒆 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑬𝒙𝒑𝒓𝒆𝒔𝒔
Now, envision a sleek, powerful train racing down a well-maintained track. This is the business owner who understands the importance of strategic marketing—a journey meticulously planned and executed. The result? A smooth and enjoyable ride for passengers who trust in the consistency and reliability of their chosen path.

👍𝐓𝐫𝐚𝐜𝐤 𝟐: 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐩𝐫𝐞𝐬𝐬

🎯 Thoughtful strategy behind every post.
🚀 Cohesive content that tells a compelling story.
🌐 Clear goals, leading to a well-defined destination.

🌟 Choose Your Track Wisely:
As a home service business owner, you're the conductor of your own marketing journey. Will you choose the Lazy Loop, with its bumpy rides and uncertain destinations? Or will you opt for the Strategic Express, where every post propels you toward success?

🚀 All Aboard the Strategic Express!
Dive into intentional marketing practices, crafted to elevate your business and provide a reliable journey for your clients. Remember, the tracks you lay today determine the success of your tomorrow. 🌈🏡

12/22/2023

Knowing what you will be doing for the day ensures that there is much less chaos.

I see people creating never ending to-do lists in the morning. Filled with menial tasks, chores, and other things that wont move the needle forward. Doing it like this may work a little bit, but you can be much more effecient if you just change how you set up your list for the day.

First, instead of writing everything that needs to be done, the day it needs to be done. Write down the top 5 things that need to get done for the day. THE NIGHT BEFORE. These will be things that have the highest importance and provide the largest results.

Next. Write everything that needs to be done, but can be done by someone else. And then Delegate it to someone else to do. So you can remain focused on your big 5. Once you finish the big 5, then you can help knock those out.

Then. Figure out everythig that can be done, but doesnt have a deadline or move the needle forward. These are things like cleaning the house, washing the car, running to the mechanic, and doing your shopping. Move these off and spread them out throughout the week. That way they are still getting done, but arent pulling you away from your big 5.

Finally. Anything that isn't important, or move the needle forward. Delete from the list. These are just time wasters or things that give you a little bit of mental ma********on. They aren't needed, and will more than likely only serve to hinder your progress.

Hope these help!

12/20/2023

12/13/2023

Vet time with my big ol furbaby Roman. Getting an X-ray to see what's going on with his left knee.

Love my puppers

12/10/2023

Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve

12/10/2023

Roman getting his Xmas spirit on in my childhood Xmas hat

it

11/29/2023

Meet Redbone, or BRD. One of my pitties. She was originally my father's before he passed away. She's all snug as a bug tonight. Def cold weather ready!

11/17/2023

When you need ac work done or a new system installed, what driving factors do you consider when choosing the company you want to work with?