09/15/2026
Marketing Myth: "The more impressions, the better the campaign."
Not necessarily…a million impressions mean very little if they're reaching the wrong audience.
Successful campaigns balance:
• The right audience
• The right message
• The right timing
• The right frequency
At the end of the day, quality beats quantity. Would you rather have 1,000 clicks from your ideal customer or 1,000,000 impressions from people who will never buy?