Deck Builder Marketers

Deck Builder Marketers Marketing strategies for Deck Builders
Let’s work together to grow your business

06/03/2026

Google Ads has changed — and most contractors are still marketing like it’s 2019. 👀

In our latest podcast episode, we break down one of the biggest shifts happening inside Google Ads right now:

It’s no longer just about keywords.
It’s about signals, clean data, and how well you train the algorithm.

We dive into:
• Why conversion tracking matters more than keyword stuffing
• How AI is reshaping paid advertising for contractors
• The role CRM data and lead quality now play in campaign performance

The contractors winning with Google Ads today aren’t necessarily spending more.
They’re feeding Google better information.

🎙️ Listen to the latest episode and learn how modern Google Ads actually works in 2026.
https://deckbuildermarketers.com/blog/category/podcast/

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05/29/2026

What if you could build a “business brain” that helps you scale faster? 🤖

In this clip from the We Love Deck Builders Podcast, we break down how deck builders can use AI to organize their knowledge, train team members, and create systems that actually support growth.

Instead of keeping everything in your head, imagine documenting your processes, ideas, and expectations in one place , then using AI tools to turn that into job descriptions, training resources, and repeatable systems.

In this segment, we cover:
• How to “brain dump” your business knowledge into AI tools
• How to create a central “business brain” for your team
• How this helps train VAs and team members faster
• Why systems like this are key to scaling without chaos


Want to be featured on a future episode of We Love Deck Builders? Apply here:
https://deckbuildermarketers.com/podcast

05/28/2026

We need registrations for the June 24 NADRA SoCal event to confirm it's happening. The venue is locked. The sponsors are in. The room is going to be worth showing up for.
But we need people on the list now.

If you've been thinking about it, stop thinking. Register today.

$40 members | $55 non-members. Members and non-members both welcome.

📅 June 24 | 6:00–9:30 PM
📍 264 Fresco | Carlsbad, CA

👉 https://www.nadra.org/upcoming-events #!event/register/2026/4/23/nadra-socal-event

The deck builders in our world who are scaling have two things running.A front-end system that automates follow-up and k...
05/28/2026

The deck builders in our world who are scaling have two things running.

A front-end system that automates follow-up and keeps the pipeline full without them chasing every lead. And JobTread on the back end, clean, maintained, and owned by someone other than the builder.

That combination is not a coincidence. We see it every time.

Today on the podcast, April sits down with Philip Sessions of Refined VA — the company that implements JobTread for deck builders, trains the team by role, and places a construction-trained coordinator inside the business to run it daily.

If you have been sitting on JobTread and not getting everything out of it, or you know you need to get it set up and have not pulled the trigger — this one is for you.

🎙️ Live today. YouTube and Spotify.

🔗 https://deckbuildermarketers.com/podcast

05/27/2026

What happens when a growing deck builder decides to take marketing seriously? 🚀

Hudson R., owner of Gulf Coast Decks, knew something had to change. After a few years in business, growth felt inconsistent and like many builders, marketing wasn’t something he fully understood.

That’s when they decided to make a shift.

From the beginning, Hudson describes the experience with DBM as eye opening. What started as thinking marketing was just “one or two things” quickly turned into a deeper understanding of everything it takes to build visibility, capture attention, and create consistent growth. From SEO to analytics to building a full marketing system, the biggest takeaway? Confidence. Confidence in knowing the right strategy was in place and backed by a team that understands the deck building industry.

And the result? A complete shift in how they approach growth; with clarity, direction, and a system built to support it.

Hudson puts it simply: "If you want to establish yourself in your area, DBM is the way to go."

Ready to build a more consistent, predictable business?
https://deckbuildermarketers.com/results/ -studies

Thinking about hiring a marketing company… but not sure what to look for? 🤔In our latest Deck Specialist column, we brea...
05/26/2026

Thinking about hiring a marketing company… but not sure what to look for? 🤔

In our latest Deck Specialist column, we break down what deck builders need to watch out for before making that decision. Because the wrong partner doesn’t just waste money, it can slow down your growth and create more frustration than results.

Not all marketing companies understand the deck building industry, and that gap shows up quickly in poor leads, unclear strategy, and lack of real results.

In this column, we cover:
• The red flags to watch for when hiring marketing help
• Why industry-specific experience matters more than you think
• What a real marketing system should look like
• How to choose a partner that actually supports your growth

If you're serious about growing your business, this is a decision you want to get right the first time.

Read the full column here:
https://deckbuildermarketers.com/blog/what-to-look-out-for-before-hiring-marketing-help/

05/21/2026

Feeling swamped with the daily grind of running your deck business?

🛠️ You're not alone! Many builders don’t know where to start when it comes to delegating and reclaiming time.

In this episode, we cover:
• How to identify bottlenecks in your business
• The “replacement ladder” method for delegating admin tasks
• Ways to get back hours each day to work on your business, not just in it



05/20/2026

If your website isn’t bringing you the right jobs, it’s not doing its job. 📈

A website should do more than exist, it should work as a tool that brings in the right opportunities. That’s exactly what we focus on at Deck Builder Marketers.

These recent launches weren't just about updating the look. We built each site to support visibility, trust, and conversion, giving our clients a platform that works with their marketing, not against it.

• Clear messaging that attracts the right clients
• SEO structure designed to improve rankings over time
• Conversion-focused layout to drive more inquiries
• Integrated with CRM and tracking for better decision-making

This is how you move from inconsistent leads to a system that supports real growth.

Want to see what that could look like for your business?
https://deckbuildermarketers.com/

Why proof, not leads, is what's holding you back. And proof is one of the biggest pieces they are missing. Serious homeo...
05/19/2026

Why proof, not leads, is what's holding you back. And proof is one of the biggest pieces they are missing. Serious homeowners are researching you online before they ever pick up the phone. If your craftsmanship is premium but your project proof makes you look average, you are losing jobs you should be winning.

This week, April goes solo on We 💚 Deck Builders to break down:
🎯Why "more leads" is rarely the real problem.
📸What serious homeowners check before they call.
📹How Builder Story Day turns one focused day into sales proof across your whole system.
✅Who it is for, and who it is not for.

Tune in this week.

Got questions about marketing your deck building business? You’re not alone. 🤔From “How long does SEO take?” to “Do I re...
05/19/2026

Got questions about marketing your deck building business? You’re not alone. 🤔

From “How long does SEO take?” to “Do I really need Google Ads?”, these are the same questions we hear from builders every day. The difference is, the answers can determine whether your business grows consistently… or stays stuck.

At Deck Builder Marketers, we believe clarity leads to better decisions. That’s why we’ve put together a full FAQ page to break down the most common questions around marketing, strategy, timelines, and what it actually takes to build a predictable pipeline.

If you’ve been thinking about improving your marketing but aren’t sure where to start, this is a great place to begin.

Explore the FAQs here:
https://deckbuildermarketers.com/faqs/

Address

4330 Navajo Avenue
Oceanside, CA
92056

Telephone

+17606713400

Website

http://welovedeckbuilders.com/

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