Matt Martelli

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Matt Martelli CEO & Creative Director of Unlimited Off-Road Racing

Not only is the American Off-Road Racing Championship rapidly growing, but we have one of the most valuable assets any s...
09/05/2026

Not only is the American Off-Road Racing Championship rapidly growing, but we have one of the most valuable assets any sport can hope for: youth engagement.

Young racers are entering our sport as early as six years old, creating a genuine pipeline for the next generation of athletes, competitors, fans, and industry leaders. These young racers aren't simply watching from the sidelinesโ€”they're actively participating, developing their skills, and growing up within the culture of off-road racing.

Cole Hardin is the perfect example of what that pipeline can produce.

At just 22 years old, Cole has already achieved one of the biggest victories of his career, winning Vegas to Reno in the ultra-competitive Unlimited Spec Truck class. His journey represents exactly what makes the future of off-road racing so exciting: young athletes entering the sport early, putting in the work, learning from experience, and eventually competingโ€”and winningโ€”at the highest level.

I recently had the opportunity to sit down with Cole fresh off his career-changing victory to talk about his journey, his climb through the sport, and the process of maturing as both a driver and competitor.

Those are the stories we have the opportunity to tell through the American Off-Road Racing Championship.

We don't just have established stars and legendary racers. We have an entire new generation coming through the ranks, and we have the ability to follow their journey from youth racing all the way to the biggest stages in American off-road competition.

This young man has a massive future ahead of him, and his victory at Vegas to Reno may prove to be just the beginning of an incredible career in off-road racing.

In this episode of the Off-Road Racer Podcast, Matt Martelli sits d...

08/09/2026

4 Wheel Parts Reno is the Official Garage Shop for the 30th Anniversary Casey Folks Vegas to Reno โ€“ โ€œThe Other Wayโ€ presented by Camburg / MagnaFlow!

Heading into the biggest race week of the year and need to make a repair, fix an issue, or get your race vehicle ready for the long haul?

4 Wheel Parts Reno has you covered with an air-conditioned shop featuring more than 7 service bays, giving racers a place to get their vehicles dialed in before heading to the start line.

Need a last-minute part or race-day essential? They also have a wide selection of off-road parts, supplies and equipment to help get you ready to race.

Whether you need to make a repair or simply need that last-minute piece to get your vehicle across the finish line, 4 Wheel Parts Reno has the racersโ€™ backs for Vegas to Reno!

๐Ÿ“ 5405 Meadowood Mall Cir.
Reno, NV 89502

๐Ÿ“ž 775-386-2100

06/27/2026

The legendary Vegas to Reno course. Without the pressure of racing.

The Vegas to Reno Legends Rally is a guided, non-competitive adventure that lets you drive the iconic Vegas to Reno race course from Reno to Las Vegas alongside fellow off-road enthusiasts. Whether youโ€™re a racer looking to pre-run, an overlander chasing a bucket-list trip, an off-road club, or just someone who wants to experience one of the most legendary desert routes in North America, this is your chance.

Participants follow GPS-guided daily routes, stay in hotels each night, and share meals with the group while experiencing the same terrain that has challenged racers for decades.

Spots are limited and expected to fill quickly. If youโ€™ve ever wanted to experience the Vegas to Reno course, this is the time.

Learn more and reserve your spot: bitd.com/legendsrally

Home Base.
05/16/2026

Home Base.

Iโ€™ve been around off-road racing my whole life, and one thing has never changedโ€”this sport depends on access to public l...
04/14/2026

Iโ€™ve been around off-road racing my whole life, and one thing has never changedโ€”this sport depends on access to public lands.

Itโ€™s where we race, where we explore, and where a lot of us grew up building a connection to the desert.

Being part of conversations with leaders like Secretary Doug Burgum and BLM Nevada Director Jon Raby is important, because the future of this sport depends on protecting that access.

Proud of what weโ€™ve built at UNLTD and the community that stands behind it.

What does access to public lands mean to you?

Pictured here is my brother and our COO with Secretary Doug Burgum!

Great spending time with Department of the Interior Secretary Doug Burgum (pictured here with UNLTD COO Josh Martelli) and Bureau of Land Management - Nevada Director Jon Raby at a roundtable focused on the future of public lands.

We had a productive and honest discussion alongside ranching leaders and fellow stakeholders from the outdoor recreation community, including mountain biking, hunting, and OHV groups.

What stood out most. Secretary Burgum went around the room and asked each of us directly what his administration can do to support our industries!

The answer was consistent across the board.
Preserve, defend, and expand access to public lands.

For us in off-road racing, that means protecting the trails, routes, and open desert landscapes that have been part of our sport for more than 60 years. It also means ensuring large-scale land use decisions, including energy development, are balanced in a way that does not cut off access to the recreation communities that depend on these spaces.

Public lands are not just land. They are heritage, industry, and a way of life for millions of Americans.

Thank you to Secretary Burgum and Director Raby for taking the time to listen and for supporting off-road racing and the broader outdoor recreation industry. We appreciate the dialogue and look forward to continuing the conversation.

Huge thank you to everyone who made this yearโ€™s Mint 400 possible. Incredible weekend for the sport.
03/10/2026

Huge thank you to everyone who made this yearโ€™s Mint 400 possible. Incredible weekend for the sport.

The dust has settled on the 58th BFGoodrich Tires Mint 400 โ€” and what a weekend it was.

One of the biggest Mint 400 races in modern history is officially in the books. Hundreds of race teams, thousands of fans, and an incredible community came together in Las Vegas and the Nevada desert to celebrate the sport we all love. ๐Ÿ†๐Ÿš™๐Ÿ’จ

And together, we removed 20.07 tons of trash from the desert, bringing our 10-year cleanup total to an incredible 681,500 pounds removed.

What follows is a long list of the racers, partners, volunteers, and crew members who made the 2026 Mint 400 possible.

๐Ÿ™Œ First and foremost, thank you to our racers, teams, volunteers, staff, and partners. You are the heart and soul of this race. This event simply does not happen without your dedication, grit, and passion for off-road racing. THANK YOU for showing up and making this yearโ€™s Mint 400 one for the books. โค๏ธ๐ŸŽ๏ธ

๐Ÿš› Huge thanks to Steve Orrico, the crew at Republic Services, and our Desert Cleanup volunteers. Together we removed 20.07 tons of trash this year alone, pushing our 10-year total to 681,500 pounds removed from the desert.

๐ŸŒฟ Thank you to the Bureau of Land Management Southern Nevada Field Office, especially Stephen Leslie, Kenny Kenneth, and Courtney King, for being incredible partners in protecting and managing the public lands that make this race possible.

๐Ÿ™๏ธ Huge appreciation to the City of Las Vegas, along with key partners Marja Bigas and LVMPD Event Planning Officers Steve Hutchason and Trevor Arevalos, for helping keep this massive event running smoothly.

๐Ÿš™๐Ÿ’จ A huge thank you to BFGoodrich Tires for a full DECADE as title sponsor of The Mint 400. Your commitment to off-road racing continues to elevate this race and the entire sport.

๐Ÿฅค Monster Energy โ€” thank you for once again fueling The Great American Off-Road Race and bringing the energy to our racers, musicians, and fans.

๐Ÿ† CageWRX โ€” thank you for crafting the Mint 400 class trophies and the Overall Champion trophy.

๐Ÿ”ง Oโ€™Reilly Auto Parts โ€” four fantastic years supporting the Limited Race and grassroots racers.

๐Ÿ’ฅ MagnaFlow โ€” thank you for helping bring the sound and performance of this race to life.

โš™๏ธ Camburg Engineering โ€” huge thanks to Jerry and the entire crew for years of support and friendship.

๐Ÿ Chevrolet Performance โ€” thank you for expanding your commitment to desert racing with $110,000 in contingency across all five rounds of the American Off-Road Championship.

๐Ÿป Belching Beaver Brewery โ€” thank you for brewing the best b**r on the planet, including our custom Mint 400 brew.

The list of sponsors supporting the Mint 400 this year was massive: Thank you to Can-Am, Polaris RZR, Toyota, Rugged Radios, Sylvania Off Road, CageWRX, Eibach, Diode Dynamics, King Shocks, BetOnline, Maxxis, Bilstein, Action Sports Canopies, Ford Racing, and KMC Wheels.

Additional thanks to PCI Race Radios, Dirt Co., Triple R Lights, VP Racing Fuels, Heatwave Visual, Rigid Industries, Republic Services, Site Solar, MHA Nation, El Cortez Hotel & Casino, Doffo Winery, The City of Las Vegas, Fremont Street East, Tread Lightly, ORBA, the Off-Road Motorsports Hall of Fame, and Area 51. Your support makes this race possible.

๐Ÿ’ฅ Massive thanks to our Event Director Kilian Hamlin, whose leadership and behind-the-scenes work keep this massive operation moving.

โค๏ธ Huge shoutout to CJ Martelli, Brooke LaValley, and Jenell Acrea, the real MVPs who keep us sane and organized during race week. And thank you to the Hamlin, LaValley, and Swedlow families for bringing their support and energy to this wild event.

๐Ÿ’ช Huge thanks to Race Operations Manager Johnny Savino and Candice Savino, along with their crew Ayden Ford and Brett Geiser, for their tireless dedication to the race.

๐Ÿ™Œ Shoutout to Assistant Race Operations Manager Jason Prichard and the entire Prichard family for their loyalty, friendship, and years of support.

๐ŸŽช Brandon Friese and the entire Outlier Productions teamโ€”that was our biggest and best Mint 400 Midway yet! ๐Ÿš€๐Ÿ”ฅ Thank you for your hustle and visionโ€”itโ€™s next-level!

๐ŸšฆJohn Savino and the entire staging crew were the first ones in and last ones out. Huge thanks to the crew including Andy and Dianne Remp, Dennis and Vickie Gowey, Don and Roxanne French, Roland Walker, Dennis Karnuski, Bill and Ann Slainina, Jef Johnson, Brian Glass, and Rick Chilia.

๐Ÿ”ง Huge thanks to Randy Perry, the man who builds it, tears it down, builds it again when the wind says โ€œnot today,โ€ and somehow keeps everything rolling.

๐Ÿฆบ Thank you to David Nehrbass and the entire Motorsports Safety Solutions team for keeping racers, teams, volunteers, media, and spectators safe.

๐Ÿ™Œ Huge thanks to our Best in the Desert family, including Bryan Folks, Megan Van Cleve, Brandon Dubuc, Nick Van Cleve, Rod Glotkoski, Walker Andreason, Bobby Howen, and Aaron Rogers.

โ›ฝ Thank you to our pit captains and patrol units, including Aaron Rogers, David Watkins, Charise Fallon, Dave Cutting, Scott Eakens, and Darren Ballein, for keeping the race running smoothly in the desert.

๐Ÿ”Ž Huge thanks to Bill Savage and the entire technical inspection team for the long hours ensuring the race stays safe and fair.

๐Ÿ๏ธ Thank you to Joe Amey and the MRAN moto volunteer crew for continuing to keep the moto race strong.

๐ŸŽฅ Huge thanks to the broadcast team including Lonnie Peralta, Jason Markham, Chris Lincoln, Bob Bower, Ricky Johnson, Jim Marsden, Jim Beaver, Tiffany Stone, Hurricane Hannah Felton, and the entire Flying Fish production crew for capturing the heart of the race.

๐Ÿ Tim and Maria Shelman, Chloe Martelli, Jeff Adams, Kathi Adams, Justin Hamlin, and Corey McCartyโ€”thank you for making sure every single Mint 400 finisher gets their moment in the spotlight. ๐ŸŒŸ Your work makes this race extra special!

Marcial "Max" Caceres โ€“ Thank you for being our incredible VIP Campground manager and host! ๐Ÿ•๏ธ๐ŸŒŸ Your dedication and hospitality made the VIP experience top-notch. We couldnโ€™t have done it without you! ๐Ÿ™Œ๐Ÿ”ฅ Grazie di cuore, amico! ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ™

๐ŸŽค Big shoutout to Jimi Switzer for holding down Fremont Street once again! ๐Ÿ๐Ÿ’ฅ Another year, another killer job. Appreciate you, man! ๐Ÿ‘๐Ÿ”ฅ

๐ŸŽฌ MAD MEDIA โ€” 16 YEARS OF MINT 400 COVERAGE!! Congratulations to Cameron Johnson, Jeremy Huelsman, and the entire Mad Media team for covering every Mint 400 since 2010.

๐Ÿ“ข Huge thanks to Chris Leone for outstanding PR support at all hours.

๐Ÿ“ธ Thank you to Ernesto, Connor, and Louis for capturing incredible photography from the race.

๐Ÿฆบ Huge thanks to Brian Agee and the waiver team, including Irish Reeves, Nicole Foster, Mark McGrath, Francine Giglotto, Christine Crosgrove, Jody Grace, Chloe Martelli, Kim Lovelady, Darryll DiPietro, Olivia Smith, Melissa Crosgrove-Lain, Skyler Jensen, Shayne Jensen, Justin Jensen, Cora Bender, Jason Raley, and Logan Raley, for keeping waiver operations running smoothly.

๐Ÿ“ Huge thanks to Katie and JJ Johnson and the Mint 400 Registration Team, including Abi Hazzard, Jeff Adams, Kathi Adams, JD Adams, Katie Adams, Talia Adams, Breanna Leach, Ashley Averett, Sterling Reese, Julie Kovacevich, Ted Kovacevich, and Mary Hamlin, for absolutely crushing registration.

๐Ÿ‘จโ€๐Ÿณ Thank you to Chef Roger โ€œRoddyโ€ Browning and his staff for two days of incredible meals in the BFGoodrich VIP Experience.

๐Ÿ›’ Huge thanks to Tim, Elena, Meagan, and the Piston Driven family for setting the gold standard in off-road merchandise.

๐ŸŽจ Thank you to Jeff Ray and the branding team for making everything look absolutely MINT.

๐Ÿ’ช Huge thanks to Andre and the Rangers, and to Walter and Andrew, for stepping up and helping keep everything organized.

โฑ๏ธ Huge thanks to the Live Time Scoring team for handling timing, staging, and race operations support.

๐ŸŽš๏ธ Thank you to Tyrone Jackson and the entire Rhythm Tech Productions crew for making the event sound and look incredible.

๐Ÿ“ก Thank you to the RacingTrax team and David Clay for outstanding tracking coverage.

๐Ÿš Huge thanks to Jim McCoy and the heli cine crew for the incredible aerial footage.

๐Ÿ™Œ Huge thanks to Kim Simpson for coordinating volunteers, managing lodging, and putting out fires all week long.

๐ŸŽฅ Thank you to Christy Melville for wrangling the guest media crew.

๐ŸŒŽ Thank you to Laura Butcher, Matthew Giltner, and the NVORA family for helping clean and protect the race course.

๐Ÿ—๏ธ Huge thanks to the Dirt Engineering crew โ€” Matt, Steve, Shannon, Chris, Tyson, and Brian โ€” whose work literally builds the foundation of this race.

๐Ÿšฆ Thank you to Paul, and Jarett and the MOB crew for expert traffic and parking control.

๐ŸŽฐ Huge thanks to Michelle Massaro and the entire Affinity Gaming team for their continued partnership.

๐Ÿ”ฅ Thank you to Sharee Bruscher, Lee Flint, and the VVR team for another great year.

๐ŸŽฒ Huge thanks to Mike Nolan, Adam Wiesberg, Joe Woody, and the El Cortez Hotel & Casino for their continued partnership.

๐Ÿฝ๏ธ Thank you to Tiffany Twohig and members of FEED for their support.

๐ŸŽช Thank you to Troy Mitchum and the Wynn team for their help.

๐Ÿข Thank you to SNEI for professional desert tortoise monitoring and protection.

๐Ÿ To the fans who traveled from near and far โ€” and the hundreds of thousands who watched online โ€” THANK YOU.

๐Ÿ’™ And to every volunteer, course worker, and checkpoint crew member who stood in the cold, rain, wind, and dust to make this race possibleโ€ฆ we couldnโ€™t do it without you.

๐Ÿ๐Ÿ”ฅ The 59th BFGoodrich Tires Mint 400 returns March 2027.

๐Ÿ“… Join us next at the Silver State 300 in Tonopah, Nevada, the next stop of the American Off-Road Championship.

๐Ÿ‘Š See you in the dirt.

Matt & Josh Martelli

A special dedication to our friend and brother Vincent Knakal.
This was the first Mint 400 without you in many years, and your absence was deeply felt. Your craftsmanship, creativity, and passion helped shape the modern Mint 400 and our entire sport. More importantly, you were our friend and brother. We think about you often and miss you every day. Thank you for the friendship, the laughter, the work, and the belief you had in what we were building together. Your work set the gold standard and your spirit will always be part of this race. We love you, brother.

01/21/2026

THANK YOU! That was AWESOME!! See you all in VEGAS!

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