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GradComm GradComm is a marketing and branding agency that works exclusively with community colleges and public education partners.

10/21/2026

🎓 Your college website might tell students WHAT programs you offer, but does it show them WHERE those programs can take them?

Students want to know more than the name of a degree or certificate. They want to understand the career opportunities, transfer options, and next steps.

And now, AI is looking for those answers, too.

In episode 87 of the Higher Ed Conversations podcast, GradComm CEO Cheryl Broom explains why colleges need to show pathways, not just list programs, and how telling a clearer story can help both students and AI understand the value of their programs.

🎧 Listen to the full episode for more lessons on AI visibility: https://gradcomm.com/podcast-ep-87-quick-take-ai-can-find-your-college-but-will-it-recommend-you-part-1/

What does a day as a GradComm Client Success Manager look like? 👀☕ Follow along with Brittany as she takes us behind the...
10/20/2026

What does a day as a GradComm Client Success Manager look like? 👀☕

Follow along with Brittany as she takes us behind the scenes of client meetings, creative strategy, podcast recording, and everything in between!

Better targeting starts with understanding your audience. 🎯From search intent to website activity and CRM data, digital ...
10/17/2026

Better targeting starts with understanding your audience. 🎯

From search intent to website activity and CRM data, digital platforms offer colleges multiple ways to identify prospective students.

The key isn’t just reaching more people. It’s understanding which audiences are most likely to take the next step.

Ready to strengthen your college’s media strategy? Get in touch with GradComm.

10/15/2026

🤔 Is your college simply investing in new technology or actually solving problems?

A new platform doesn’t automatically fix existing challenges, especially when workflows and data are disconnected across departments.

🎙️ In our latest episode of Higher Ed Conversations, Michael Toguchi of Tectonic joins GradComm CEO Cheryl Broom to discuss why colleges should start with a strategy, not a platform, and how technology investments can help break down silos and improve collaboration.

10/14/2026

A look back at the Vision 2030 Noncredit Summit! 🎥✨

GradComm was proud to sponsor this event alongside LocaliQ and support conversations focused on the future of noncredit education.

Noncredit programs play an important role in helping learners build new skills, pursue career opportunities, and meet the evolving needs of today’s workforce. We’re grateful for the opportunity to support California Community Colleges.

Thanks to everyone who made this summit a success, especially the teams at SACSCE, Santa Ana College, and Rancho Santiago Community College District.

Doesn’t take much to make us happy, but a great conference definitely helps! The Vision 2030 NonCredit Summit has us sti...
10/10/2026

Doesn’t take much to make us happy, but a great conference definitely helps! The Vision 2030 NonCredit Summit has us still smiling from ear to ear. 😁✨

From connecting with incredible people to sharing ideas and celebrating the future of noncredit education at California Community Colleges, this conference gave us plenty of reasons to smile. Grateful for the conversations, connections, and memories made along the way. Until next time! 💙

Gold star behavior ⭐When your AI already understands your brand, your audience, and your voice.That’s AMY. AMY is GradCo...
10/02/2026

Gold star behavior ⭐

When your AI already understands your brand, your audience, and your voice.

That’s AMY. AMY is GradComm’s custom built AI tool specifically created for community college communicators and marketers.

Want to know more? Ask us.

It’s official. 📚Marketing Is Mission Work: How Colleges Can Build Trust, Remove Barriers, and Better Serve Students is h...
10/01/2026

It’s official. 📚

Marketing Is Mission Work: How Colleges Can Build Trust, Remove Barriers, and Better Serve Students is here.

This book grew out of years of working inside and alongside colleges and asking one question over and over:

What does this experience feel like to the student?

We’re so excited to finally put it in your hands.

Available now.

Link in bio.

10/01/2026

Let’s talk about the things that are actually worth the money, college marketing edition. 💸

GradComm Creative Director & Content Lead Michael Mahin, Ph.D. has 5 picks and a few might surprise you. 👀

We all look at the price tag.But what about the cost of NOT doing it?A website redesign. New photography. Audience resea...
09/30/2026

We all look at the price tag.

But what about the cost of NOT doing it?

A website redesign. New photography. Audience research. Tracking analytics. These are investments. But putting them off can have a real cost, too.

Swipe through to see the cost of not investing in your marketing. 👀

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