Action Research

05/19/2026

Joey and Jessica had a wonderful time at the California State University San Marcos career fair last week! They gave talks at their alma mater to showcase the work we do at Action Research keeping our communities safe, healthy, and sustainable. Also, to inspire the next generation of community-based social marketing experts!

Great work, Joey and Jessica! 💪

05/14/2026

Our President, Jennifer Tabanico, enjoyed the opportunity to speak today at the California Water Association’s Spring Policy Symposium on water, trust, and communication.

She loved joining leaders from across California’s water sector to discuss how behavioral science and community-based social marketing (CBSM) can support more effective communication, stronger public trust, and greater understanding of what it takes to maintain safe and reliable water systems.

Jennifer appreciated the thoughtful conversations around infrastructure investment, affordability, emergency response, and the importance of clear, transparent communication.

She is grateful to have been part of such an important discussion. Great work, Jennifer!

05/07/2026

Thank you to everyone who attended our President Jennifer's two-day introduction to community-based social marketing (CBSM) workshop the past 2 days! ☺️

Jennifer dove headfirst into the CBSM process, did group activities to give hands-on experience, and empowered folks who work on similar issues to connect one-on-one. 🔥

All participants received a copy of the 2025 edition of the leading book in the field, Fostering Sustainable Behavior, which she co-authored with the CBSM founder Doug McKenzie-Mohr. They also got delicious food and drinks! 👏

We can’t wait for her next workshops soon. Go Jennifer, you inspire us every day! 💪

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05/04/2026

Happy Monday from our Chief Happiness Officer, Ash! 🐶

Ash's new wellness initiatives have been best in show, including:
-Mandatory belly rubs from anyone entering or leaving Joey's office.
-Fetch on the hour, every hour.
-Strategically taking all meetings outside.

Thank you for making the start of our work week less ruff, Ash! 👏

03/27/2026

We are thrilled to announce that our President, Jennifer Tabanico, was nominated as a Woman of the Year for Assembly District 74! Today's event, hosted by Assemblywoman Laurie Davies, recognized the valuable contributions of women from California’s 74th Assembly District and celebrated their impact within our communities. 💪

Jennifer had a terrific time at the nominee luncheon today! She felt inspired by all the wonderful things going on in our community and wants to do even more to help others.

We are so proud of you, Jennifer! Thank you for being an unbelievable role model for all of us to follow. 👏

03/03/2026

Happy birthday to our wonderful Project Manager, Jessica! 🎉

Jessica is a shining star at Action Research! She works directly with our amazing clients, gives presentations at conferences, and supervises our terrific project associates. We are so proud of her growth and couldn't be more grateful to have her on our team.

We hope you enjoyed your Juicy Couture bags, and had a great birthday! ☺️

02/19/2026

Happy birthday to our amazing Office Manager, Melanie! 🎉

While a lot of what Melanie does is behind the scenes, her impact is felt across the company. All the incredible things Action Research does on a daily basis is only possible because of her!

We hope you enjoyed your wine and hand towels, and had a wonderful birthday! ☺️

02/18/2026

Our President, Jennifer Tabanico, is thrilled to be a Keynote Speaker at the 13th Annual Zero Waste Symposium today! 👏

Her presentation: "Sparking the Behaviors Behind Zero Waste: A Practical, Evidence-Based Framework," will show how Community-Based Social Marketing can be used to effectively promote waste reduction and recycling behaviors that stick. This keynote will equip attendees with practical tools grounded in research, helping organizations move from awareness to action and design Zero Waste programs that deliver measurable results. ♻️

Are you attending virtually or in person? Let us know in the comments below. Jennifer would love to connect! ☺️

🎤♻️ What actually drives people to change their waste habits? Our Keynote Speaker, Jennifer Tabanico, brings evidence, insight, and real-world application to the 13th Annual Zero Waste Symposium.

Sparking the Behaviors Behind Zero Waste: A Practical, Evidence-Based Framework, Jennifer will show how Community-Based Social Marketing can be used to effectively promote waste reduction and recycling behaviors that stick.
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Jennifer is President of Action Research and a nationally recognized leader in applying behavioral science to environmental challenges. For more than 20 years, she has partnered with governments, businesses, and community organizations worldwide to design programs that influence behavior related to waste, climate, water, and biodiversity. She is co-author of Fostering Sustainable Behavior and an instructor in the Behavior Change and Sustainability Certificate Program at UC San Diego Extended Studies.

This keynote will equip attendees with practical tools grounded in research, helping organizations move from awareness to action and design Zero Waste programs that deliver measurable results.

📅 Feb 18, 2026
📍Online or San Diego County Operations Center
🔗https://ow.ly/bKax50YcsBA

01/27/2026

Our President, Jennifer Tabanico, is looking forward to participating in ESG & Decarbonizing Real Estate Winter this week. She'll be joining industry experts for a roundtable discussion on how community-based social marketing (CBSM), smart feedback, and leasing strategies can shift multifamily residents' behavior and drive energy reduction. Join her there to make a profitable, sustainable difference alongside leaders in real estate investment, ownership, and operations.

It's not to late to register - save 20% on your new ticket with discount code: REU2862SPN. Register today: https://lnkd.in/gMjaDRMj

Hope to see you there!

01/26/2026

Action Research has been a Kindness Certified Company since 2024. To maintain this certification, we commit ourselves to having a positive impact on our employees, community, and the environment. 💙

One way we’re doing that is participating in The ! Kim and Robin helped with the kindness tunnel kickoff at Jefferson Elementary School this morning and our staff is also committed to doing at least 3 of the tasks in the graphic each. We ask all of you do join us too!

Thank you for helping us spread kindness and keeping our communities safer, healthier, and more sustainable! 👏

Kids for Peace

01/15/2026

Happy birthday to our Project Assistant, Robin Cannedy! 🎉

Robin does a wonderful job educating San Diego County residents on stormwater events each month as well as pollution prevention tips. She is a wonderful asset to our team and we are so grateful to work with her! 👏

We're sorry your Packers lost but hope you enjoyed your goldfish, statues, and pie and had a fantastic day! 😀