Extension Ecom LLC

10/04/2026

On Amazon, you can launch into any category at any time.

But that doesn't mean you should!

Some categories are simple.

Others are brutally hard. 😓:sweat:

And if you’re going into a hard category, you’ll need to be best in class at everything.

Take some consumable niches for example -

6 years ago, it was easy to break in.

Today?

The category is dominated by mature brands with:
- Huge repeat customer bases
- Dialed-in listings they’ve A/B tested millions of times
- Ad strategies refined to perfection
- Full-scale social presence with hundreds of thousands (or millions) of followers

And you’re starting from zero. 🫢

That means the bare minimum is:
- Posting to IG/TikTok multiple times per day, per platform
- Best-in-class listing images + creative
- A high-quality product with some sort of differentiation from the market
- A serious cash war chest to acquire customers (knowing ROI is long-term, not immediate)

The good news? 🤔

These categories are hyper-competitive for a reason:
- Huge markets
- Buyers with strong LTV
- Repeat customers who stay for months or years
- Massive exit opportunities

Once you swim upstream and the momentum flips in your favor… the compounding effects are unlike anything else on Amazon.

10/04/2026

Ranked nowhere on the 30,000 search volume keyword.

Ranked 89 on the 1,700 search volume keyword.

A hiking/running sock brand had almost no visibility on the actual category keywords shoppers use to find products like theirs.

Filtering the top category term by search volume, the highest-volume option, 30,000 searches/month, showed no ranking at all.

That would have too much competition, and it would require too much to even compete for it.

We adjusted the list to more specific, still-relevant terms and we found a couple with potential:

1️⃣ "lightweight merino wool socks men," 1,700 search volume, ranked 89.

2️⃣ "Ankle sock" and "running sock" variants in similar volume ranges, similarly unranked but realistic.

Now these...

These are winnable KWs, they have enough volume that if we rank on them we'll actually get sales, and they're low enough in search volume that we can actually spend the money required to rank on them.

10/03/2026

If you’re looking to level up organic rank heading into Q4, here’s an 8-step gameplan we're using to help 75+ businesses on Amazon:

1️⃣ Reverse ASIN search your product in Cerebro.
2️⃣ Identify keywords where you rank between 15-50 (mid–bottom of page one through page two).
3️⃣ Select 3–5 high-search, high-relevance keywords you want to push up.
4️⃣ Optimize your listing — title, bullets, description, backend (generic keywords + alt text).
Add those target terms naturally and multiple times where they fit.
5️⃣ Leverage PPC on those same keywords.
Run them on Exact and Phrase match to drive relevance + rank lift.
6️⃣ Study competitors who already rank top of search on those terms.
Analyze their creative.
Replicate what’s clearly working to better appeal to those shoppers.
7️⃣ Ride the wave of seasonality.
As search volume rises, increase budgets on those specific keywords.
8️⃣ Track rank movement.

Double down on the winners.

Cut or replace underperforming terms.

Do this consistently and you’ll build compounding organic momentum through Q4 — higher rank, more traffic, and more profitable sales.

10/03/2026

This Amazon Seller thought their category was dying.

It might be.

But their click-through rate was also 37% below category average.

We control what we can control first, and fix the click-through-rate.

Once we've maxed out our listing we can then think about developing new products and pivoting into a different category.

To figure out how to improve CTR we started by pulling it up in the SERP, here's what we saw:

Every competing product had its category keyword — Keto Coffee — huge, bold, unmissable on the packaging shown in the main image.

This listing had it buried at a font size you'd need to zoom in to read.

Same problem on the differentiators.

The product actually had 22 grams of fat per serving versus a competitor's 5 grams, this was very important nutritional info for a keto shopper.

But it was printed so small it may as well not have existed.
The fix wasn't a redesign. It was hierarchy:
● Category keyword, large, at the top
● Hero differentiator (fat content) sized to actually be read at thumbnail scale
● Serving count made legible instead of buried in fine print

A main image's job is to win the click before the shopper even reads a word.

If your best differentiator can't be read at thumbnail size, it's not doing that job — no matter how true it is.

10/02/2026

Prime Day deals, ranked by how much Amazon actually shows them:

1. Best Deals
2. Lightning Deals
3. Prime Exclusive Discounts
4. Coupons
5. Sale prices

Amazon pushes Best Deals and Lightning Deals the hardest. That's where the exposure is.

But there's a catch with Lightning Deals.
You get 12 hours. You don't get to pick which 12.

Could be midnight. Could be noon. Somewhere inside a 48-hour window.

So the play we're testing: run a Best Deal for the full two days, then stack a Lightning Deal on top.

Best Deal guarantees you're visible the whole event. Lightning Deal gives you a spike whenever it hits.

Selling consumables?

Add a deep Subscribe & Save discount on top. You're not just getting a sale. You're getting a subscriber.

And be careful with sale prices.

Leave one running too long and it becomes your new reference price.

Your strikethrough disappears, and it's a pain to get back.

Pick the deal like you pick the keyword. On purpose.

10/02/2026

If your sales on Amazon are down and your TACOS is increasing

And you're tired of seeing that every time you login to Seller Central...

But you don't know where to start to move the business in the right direction.

Start by looking at where you used to rank.

If organic sales are dying out and TACOS is spiking its likely because you lost organic rank on priority terms.

Here's the approach:

1️⃣ Use Helium 10 to review your organic rank from the same period last year.

2️⃣ Filter to keywords you ranked top-10 for then, that you're outside top-10 for now.

3️⃣ Sort by search volume — that's your priority list.

You've already proven your listing converts on them.

You just lost the position, usually from a stockout, a price change, or pulling back on ad spend.

Launch exact-match campaigns specifically for the keywords on the list.

This will take time, but if you add a discount it will further swing in your favor.

Closely monitor rank as the number 1 KPI.

Once you get back to ToS organically your sales will recover and your TACOS will decrease once more.

10/01/2026

"The complete improvement in the look of our listings has definitely resulted in an increase in sales."

That's how Joel and Kylie, owners of SunFX America, described their biggest win since partnering with us...

A few things they shared:

🔹"Our listings look better, and that's led to an increase in sales on our products — even coming into our slow season, we saw month-over-month improvement across the whole year."

🔹"It's not just about throwing money at ads — you're investing your time and energy from the beginning to the end of the whole Amazon selling process."

🔹"We've been able to get back a lot of time. Joel's been able to start focusing on bigger business issues instead of being so concentrated on the Amazon side."

Check it out here:

This video highlights David's experience working with the Extension...

10/01/2026

2.44 ROAS on DSP.

$12,000 in incremental revenue added into the account...

This would be a big win, BUT the product had negative net margin.

The issue is that Amazon isn't allowing price increases, it keeps yanking the BuyBox every time.

So rather than wasting money for no reason, since Amazon's being difficult, we had three options:

1️⃣ Keep running it, build rank while losing money, and when the price increase goes through we'll be happy

2️⃣ Shift the same DSP budget onto ASINs with positive margin right now

3️⃣ Pause DSP entirely

We picked option two, reallocate the spend to the ASINs already sitting at healthy margin, and revisit this ASIN on DSP once the price increases (without losing the BuyBox).

09/30/2026

Prime Day is Oct 6-7.

Here's what you need to do on Oct 5 -

Download a full bulk file backup.

30 days.

Enabled and paused campaigns.

Placement data included.

Why?
Because during the event, bids go up, budgets go up, placements get pushed.

That's the point.

But on Oct 8, you need to go back to normal.

Fast.

Without a backup, you're rebuilding from memory across dozens of campaigns while your ACOS bleeds.

With one, you set the Operation column to "Update," re-upload, and you're done.

File over 25MB?

Upload tabs one at a time.

Any processed rows above zero means it worked.

Takes 10 minutes.

Saves you a week.

09/30/2026

Monday is the biggest shopping day on Amazon for most categories.

Most sellers bid the same every day anyway. :date:

Here's a better way to spend the same budget:

1️⃣ Identify your account's highest sales/traffic day(s).

2️⃣ Identify your account's lowest sales/traffic day(s).

3️⃣ On that day, push bids up in a bulk file intentionally going a bit over your budget.

4️⃣ Through the rest of the week (especially weekends), pull bids back down down.

The math works out because you're not spending more overall, you're reallocating the same weekly budget toward the day that has the most available demand to capture.