Claire Lauer

06/02/2026

Nine years ago, I started a business called CL Content Marketing.

At the time, it fit perfectly. I was helping clients with content creation, SEO, blogs, newsletters, and marketing ex*****on.

But over the years, something shifted.

The work became less about creating content and more about helping people find clarity.

Helping business owners figure out where to focus.
Helping them simplify their marketing.
Helping them create systems and plans they could actually follow.
Helping them move forward with confidence.

As I looked at the next chapter of my business, I realized I had outgrown the old name.

So after a lot of thought (and probably too much overthinking), I'm excited to share that CL Content Marketing is becoming.... *drumroll*

Claire Lauer

The services aren't disappearing. I'm still helping clients with marketing strategy, visibility, SEO, and business growth.

But this change creates space for everything I do under one roof, including speaking, writing, and some exciting author projects in the works.

Turns out the common thread wasn't content marketing, it was me.

It was helping people find clarity and focus on what matters most.

I'm grateful to everyone who has been part of this journey so far, and I'm excited for what's next.

05/04/2026

Last week, I presented at a virtual conference, but it’s not the topic you might think!

In 2020, I had my first daughter, and I realized I didn’t want to work as much as I had been. My dream was to work LESS, yet earn the same income. It seemed impossible, but I knew that I could do it.

Fast forward to today, I work just three days per week, yet my business generates a full-time income. How did I do it? Basically, I set my priorities, protect my time, and break down my projects into bite-sized pieces. It sounds simple, but it works for me.

I shared all this with and didn’t see anything special about it. It was simply a decision I made and set out to make it happen. She is the one who told me that it was actually very cool and that sharing my story could help others. Thank you, Susie, for encouraging me to share my story!

She connected me to Amber Stancher, lead organizer for the Wisconsin Women in Higher Education Leadership WWHEL Conference, where I was able to present on this topic and share my story! It was a little different than what I normally would speak about, but I had a lot of fun.

If you are interested in learning more about Wisconsin Women in Higher Education Leadership, look them up! What a great group.

04/16/2026

I always get a vulnerability hangover sharing things like this. Do people want to know this?! Is this interesting to hear!? I guess you'll have to read my interview with and let me know what you think!

https://canvasrebel.com/meet-claire-lauer/

📸 : Julie Collins Photography

04/07/2026

Hey! I have a special code if you’d like to join me at this amazing event! Let me know if you are interested.

Looking to get found on Google by your right fit customers? Get eyes on your profile IRL! Claire Lauer of CL Content Marketing, LLC will be at the Visibility Lab Event hosting a visibility station! This is a rare opportunity to get personal feedback on your profile.

This event for women small business owners will offer training on getting your business seen more strategically, while also providing real time activities to increase exposure (that actually matters). The bonus is the opportunity to spend a morning with other friendly entrepreneurs in your area.

Grab your ticket and meet us in SE Wisconsin for a fun and interactive event!

All the details => https://www.womensbusinessworkshop.com/visibilitylab/

03/18/2026

Guys, I stayed up past my bedtime for you!

Yup, I stayed up late to record this podcast with Ina J… and it turned into such a great conversation.

We started with content strategy for photographers, but like most good conversations, we went off on a few tangents:
– How SEO and GEO actually works in 2026
– charging what you’re worth
– using AI as a tool (not a replacement)

Ina asked such thoughtful questions, and it ended up being one of those conversations that just flows.

You will love meeting her!
Check it out: https://podcasts.apple.com/us/podcast/how-to-build-a-content-strategy-that-gets-you-found/id1821073326?i=1000755699799

Images taken by me featuring Nash and Bullseye!

03/17/2026

I had a great time speaking with the Delafield Area Chamber of Commerce the other week! The title of my talk was "Stop Treating LinkedIn like Social Media."

WHAT??
I think we should all treat LinkedIn as a networking room, not as social media.

It’s not about posting constantly or going viral. It’s about showing up, starting conversations, and building real relationships over time.

I think it sparked some good discussion!

Thanks for grabbing a few photos Julie Collins Photography!

02/17/2026

STOP using LinkedIn like social media 😅 I want you to think of that platform in a completely different way. Join me on Thursday, March 45h, with the Delafield Area Chamber of Commerce to find out what the heck I am talking about and how you can apply my LinkedIn strategies for yourself!

Maximize Your Business Meeting – March 5th 🚀

Join us for our next Maximize Your Business meeting on March 5th and hear from Claire Lauer of CL Content Marketing, LLC !

Claire will be presenting “Stop Thinking of LinkedIn as Social Media”, a session designed to help business owners use LinkedIn more effectively. Many find LinkedIn awkward or ineffective because they treat it like other social platforms. Claire will show you how to reframe LinkedIn as a long-term relationship and visibility tool — no daily posting or chasing trends required! You’ll leave with practical strategies that fit real schedules and get real results.

Don’t miss this opportunity! Learn more about CL Content Marketing here: https://www.clcontentmarketing.com/
We can’t wait to see you there!

02/09/2026

I realized recently that I haven’t talked much about what I actually have space for right now.

I’ve been shifting more into marketing strategy work! Which means helping business owners simplify what they’re doing and focus on what actually drives leads.

I unexpectedly have room for a few Marketing Reset sessions this month, so if your marketing feels messy or stalled heading into spring, feel free to reach out.

01/22/2026

ONE week from today! Join me for this free, live webinar on Thursday, January 29 (12–1 PM) called The 2026 Marketing Reset: Practical Strategies and AI Tools.
It’s a practical, human-centered approach to simplifying your marketing, refocusing on what actually works, and using AI as support — not a replacement — for clear strategy.
If your marketing feels noisy or scattered heading into 2026, this is for you.

Don't miss our upcoming webinar hosted by Claire Lauer, founder of CL Content Marketing, LLC: "The 2026 Marketing Reset: Practical Strategies and AI Tools" on Thursday, January 29 from 12 - 1 PM. Register here: https://www.successfulbusiness.org/events

A practical, human-centered framework to simplify your marketing, refocus on what actually works, and use AI as a smart support-not a replacement-for clear strategy.