Celsius Advertising

02/09/2026

I felt like this year's Super Bowl ads were pretty shaky. Some good, but none great. I guess I am more partial to the Duncan Donuts ads than other people are. Here. ix the rating from the New York Times.

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I.

10/30/2025

Digital Marketing 101 (Click See More for marketing made simple.)

1. Marketing is simple.
A. Identify a need for a product or service in the marketplace.
B. Create a product/market match to meet that need.
C. Get your message in front of the people who need the product.

2. Digital Marketing allows you to target people based on searches or interests that align with your product.
For instance, if you sell climbing gear, doesn’t it make sense to promote your products directly to people who frequent climbing sites? Of course it does. When a person searches for climbing locations in Arizona or Michigan, you have identified a perfect bullseye target for your climbing products.

3. Traditional media provide cheap but very wasteful reach. How many individuals watching TV or listening to radio broadcasts are climbers? Not many. But a podcast on climbing? Every listener is a potential customer.

Ready And Available Starting Points For Digital Targeting Media
Google Search Ads
Facebook Ads (Look at the “Interest Groups”)
LinkedIn (More “Business” targeting)
YouTube (Highly Targeted, Measurable Reach)
Podcasts (Narrow Targeted Media)

Call me!
We are looking to represent just “1" new business this year.
Together, let’s build a strategy to propel your business to success.

Thanks,
D.

02/18/2025

One of my favorites from the Superbowl.
Act Like You Know:60 | GoDaddy Super Bowl Commercial 2025
https://www.youtube.com/watch?v=CHbOUpiHiwc

02/13/2024

SUPER BOWL 2024 TOP 10

And the 2024 winner is …

01/31/2024

We share the optimism for the Ad Agency landscape for 2024.

Agencies prepare for a pivotal 2024: They’re balancing optimism and economic reality in a bid to harness new opportunities and foster resilience.

12/22/2023

Happy Holidays To Everyone!
May your days be filled with Love and Joy!

06/21/2023

Building A Consistent AND Flexible Brand
(from Hubspot)

You may be thinking, "Wait a minute, how am I supposed to remain consistent while also being flexible?"

Good question. While consistency aims to set the standard for your brand, flexibility enables you to make adjustments that build interest and distinguish your approach from your competition.

A great example of this type of strategic balance comes from Old Spice. These days, Old Spice is one of the best examples of successful marketing across the board.

However, up until recently, wearing Old Spice was pretty much an unspoken requirement for dads everywhere. Today, it's one of the most popular brands for men of all ages.

The secret? Flexibility.

Aware that it needed to do something to secure its place in the market, Old Spice teamed up with Wieden+Kennedy to position its brand for a new customer base.

The result: A brand that resonates with a younger generation!

06/20/2023

What is YOUR Brand? How well do you maintain your Brand Equity across all media applications? Call us to set up a consultation.

06/15/2023

Looking to light a fire under your marketing campaign? Look no further than Celsius Advertising! Based in Okemos, Michigan and serving Greater Lansing, the Midwest, and beyond, Celsius Advertising is your go-to source for clear, concise advertising strategies and hands-on marketing partners. With a focus on marketing strategy, branding strategies, website design and hosting, broadcast production and placement, email marketing, advertising, graphic design, and production, Celsius Advertising has everything you need to take your marketing efforts to the next level. So why wait? Call 517-712-3696 today to learn more about what Celsius Advertising can do for you!

https://celsiusadv.com/

10/29/2022

https://www.thedrum.com/profile/taboola/news/the-secret-to-surviving-a-recession-keep-advertising-heres-how?mkt_tok=OTg5LUdaQi0wNjUAAAGGajF8r6FFupQVQK0h_SaOUPjaEI8sUVJzlSD9wU0soB12AmG6jCI0nl3C2tOi4yFdaVSfuCaNLQH8_mfBn5CMGRzahcCXAi0GgJ_ULvhpV5qzbw

One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life. Of course, their marketing team was under a lot of pressure to keep sales up during ...

03/02/2022

Are you running out of ideas for your Facebook posts? Then check out these 45 Facebook post ideas to help you generate high engagement for your business.

09/09/2021

Good input on demonstrating your unique positioning.

Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect…