Scope Physician Marketing

10/15/2018

An event video we produced, documenting the day of Dentistry From The Heart hosted by Reflections Dental Care. Once a year, this dental office hosts a day of free dental care to anyone in need.

09/17/2018

The Scope Five Key Physician Marketing System. Applicable to nearly all privately-owned healthcare practices and providers.

08/31/2018

Modified the name of our brand to better communicate what we do: helping physicians with privately-owned practices find new patients.

08/23/2018

Beautiful day at the office.

08/22/2018

The new Gmail format is 🤙

08/02/2018

Google AdWords is now simply, "Google Ads."

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he said the company has been getting “consistent feedback” over the past few ye…

07/16/2018

While under my tenure as marketing director for a very successful healthcare practice, we did everything.

We did radio, direct mail, social influencer shoutouts, newspaper and magazine ads, and EVERYTHING in-between.

I prided myself in how creative the ads were. Highest quality of photography, video, copy, concepts, giveaways. EVERYTHING.

But after thousands and thousands of dollars spent, I struggled to show that I had moved the needle in any way.

But then I got serious about one of our "smaller" advertising strategies. I decided that I'd finally take the time to dive in and really give it a go.

I studied and studied some more. I experimented, learned, corrected, and finally...

The calls started coming in. Appointment requests were being submitted online. And best of all? I had the tools to track everything. I could literally show where a New Patient inquiry was the direct result of my ad campaign.

It got so good in fact. I quit my job and founded Scope Healthcare Marketing.

And now, I'm bringing these same techniques and experience to healthcare providers all over the nation.

I'm talking about Google Ads.

No kidding. It's not dead. Not "old news". It never was. It's alive and well and better than ever. The modern advances in the platform in fact have allowed me to add hundreds of new patients to my clients.

Don't let your in-house marketing person or agency convince you otherwise.

Clicks aren't expensive. They're valuable.

Visit my website and schedule a meeting with me. I'd love to chat with you about my services and to show you exactly how I use this platform as well as a number of business tools to track, modify, and optimize my clients' campaigns.

I look forward to chatting with you!

Remember, if you're not getting clicked, someone else is getting New Patients!

https://scopemarketingagency.com

07/02/2018

Google AdWords is like a laser-guided homing pigeon (with a light saber) for your practice.

06/27/2018

Use this nifty calculator to calculate your Lifetime Value of a New Patient.

Marketing Blog When investing in a new marketing strategy, it’s incredibly important to first know your average lifetime value of a new patient. This number provides us with something really valuable. It serves as a baseline for deciding whether your campaign is profitable. How to Use the Lifetime...

06/26/2018

Click through rates in the organic SERP's losing share to PPC results.

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

06/15/2018

We're excited to announce we just signed our first client! As a local tech start-up, this is a big deal for us!