Traction Marketing

06/02/2026

Thirty years in the restaurant business is certainly something to celebrate. If you haven't been lately, it's time to go support this local BBQ institution. Congrats, Earl's!

A lot has changed in OKC since 1996. Oklahoma BBQ isn’t one of them. 30 years and still fiercely local. Thank you for the love, Oklahoma!

06/06/2025

We had an absolute blast helping BC Clark secure and create TV spots for the NBA Finals. Our team is excited to finally see the first spot live and we're ready to see the OKC Thunder win the championship!

09/21/2023

Our very own Tyler Smith was selected as one of the Metro’s Most Influential by 405 Business Magazine.

Tyler has been shaping and reimagining how marketing and branding are done—leading our clients into Brand New Territoryº—for the past two decades. And for that, he deserves all the accolades. But his most significant achievement is creating an environment that gives all of us the room to create fantastic work day after day.

Congratulations, Tyler!

03/09/2023

Here's a great reason to attend next month's OKC Women in Leadership Conference: Hear from Michaela, our content strategist, about connecting your brand to new generations through storytelling and marketing. Tickets are on sale now at https://okcwomeninleadership.com.

Michaela Marx Wheatley is a content strategist at Traction Marketing in Oklahoma City and will be discussing "Moving Time-Tested Brands Across Generational Chasms". She believes that every brand has a story worth telling and aims to create emotional connections between people and brands they choose to be part of their lives. She is passionate about creating content with purpose, processes that make sense and working with people that inspire. Originally from Frankfurt, Germany, Michaela came to Oklahoma to be an exchange student and attended the University of Oklahoma. She is raising three strong, assertive, talented daughters and lives with the girls and her husband Andrew, a dentist, in Norman.

08/17/2022

We're on a search for a talented designer to join our creative team. Spread the word.

Work in a team-oriented environment with the benefits of a hybrid work life.

04/01/2022

If you think your brand is all about you, you are wrong.

It’s about your customers. Your brand is the catalyst through which customers evaluate their purchasing decisions and hopefully come to trust, then rely, on your product or service.

03/21/2022

We’ve been shooting photos and videos of Air Tractor, Inc. airplanes for a few decades now. Ground-to-air and air-to-air. But in the last decade, new possibilities have arisen with the advent of drone imagery.

This shot, which ended each of the videos we created for Air Tractor’s ‘Fly Like You Mean It’ campaign, is the perfect example of the images we can now capture, providing new and unique perspectives on the planes and the environments they serve.

It’s the little things like this sequence, mixed with the overall cinematic storytelling, that made for such an effective and powerful marketing campaign. In fact, it helped us bring home the 'Best of Show' award that year at the Oklahoma ADDYs – the top honor in the state.

03/10/2022

A brand’s Position is its unique and strategic place in a market or its industry. The act of actively working on or toward your position is called positioning. Simple! You declare the niché you plan to occupy and slap it on your website. Right?

Companies typically need more help repositioning than they do positioning. Repositioning, when done right, is going to feel risky. And if it doesn’t, then you may not be narrowing your position enough.

Because a company with too broad of a position is actually a brand for very few.

» Read more on our blog.

A company with too broad of a position is actually a brand for very few.

03/10/2022

We believe that rigorous curiosity and optimism are the only paths to originality and innovation.

There is always a better way. And we are curious enough to find it.

Connect with us if you are ready for new ways of doing things.

03/09/2022

How do we ensure we are branding forward?

Proper competitive research and client discovery. And data. All the data we can get our hands on. Then, and only then, do we move into storytelling mode.

Because if you do not know where you currently stand in your industry, how will you know if your brand has moved forward?