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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 3pm

Nuevo Studio

Name: Nuevo Studio
Address: Oklahoma City, OK, US
Telephone: (405) 240-9080
Price range: $$$

Helping brands get clear about their positioning, messaging, and overall perception. Our secret sauce is discovering yours.

Most business owners feel embarrassed about their brand. Nuevo Studio designs kick-ass brands to help you attract higher-paying clients.

02/03/2025

We stand with our immigrant community.

Our world is better with empathy and different perspectives. 🩷

11/07/2024

Happy Birthday to our amazing designer, !

Our inhouse illustrator extraordinaire! 🩷 Who just happens to be celebrating her bday in Paris this week.. oh la la! 🍷

10/12/2024

Happy Birthday to our creative wrangler 🤠

10/10/2024

“Design is a formal response to a strategic question.” — Chris David Garcia is the truth bomb he dropped today at Circles Conference

I’ve been mulling over what the true value we bring to clients.
◾️ Yes we clean up messy brands
◾️ Yes we make them look cool
◾️ Yes we refine the messaging

But there is something deeper.

It’s an unveiling of who you are, what you stand for.

It’s a clarity of sorts that makes our clients feels seen, known, but also understood.

It gives them the tools to market themselves, sell themselves not just to potential premium clients but to atttact the right talent to build their team and culture and to truly scale their business.

Design solves business problems.

Yes it can be cool.

But it can really move the needle for businesses if they’re asking the right strategic questions.

We solve scaling issues.

10/08/2024

Your sales suck because you don’t know how to position your brand.

If people have a problem and you can solve it, they’ll buy. Simple, right?

Yet, when I ask clients “𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗼𝗹𝘃𝗲?”, I usually get… silence.
And that’s normal. Only a handful of clients semi-answer this question correctly.

Seems simple, but it’s not.

Because what I really want to know is the emotion behind the problem.

Is it fear?
Feeling less than?
Shame?

𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘸𝘦𝘪𝘨𝘩𝘵 𝘵𝘪𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘺𝘰𝘶 𝘴𝘰𝘭𝘷𝘦?

𝗛𝗲𝗿𝗲’𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:
• nuevo sells strategic brands.
• The problem we solve is clarity, tied to a kick-ass visual identity.
• The emotional problem? Shame around your visuals—like feeling embarrassed to hand out your business card or send someone to your website.

Or take Article
• They sell furniture.
• Their emotional problem? Creating a home. People want to feel proud hosting the holidays or excited to come home, not dread it.

You get the drift?

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗮𝗰𝗲, 𝘆𝗼𝘂 𝗰𝗮𝗻:
✅ Solve bigger, better problems.
✅ Craft messaging that resonates.
✅ Align your products/services with emotional needs.

Now, I know you’re not a therapist (probably), but understanding your clients’ pain points makes your brand better… and sales.

𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗴𝘂𝗿𝗲 𝗶𝘁 𝗼𝘂𝘁? 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
1. List every problem your ideal market struggles with—from the mundane to the existential.
2. Identify what you do that truly solves these issues. (Hint: you might be solving problems you didn’t even realize).
3. Connect the dots. What’s the emotional weight of their problem? How would solving it make them feel? How would not solving it affect them?

Yes, it’s a lot of work. But once you nail this, it solves more than just marketing—it transforms your sales.

And FYI, this is all part of brand strategy. So, before anything else, get specific about your ideal market.

𝗗𝗼𝗻’𝘁 𝘀𝗮𝘆:
❌ ‘Anyone who pays me my worth.’
❌ ‘Anyone 18-65.’
❌ ‘Anyone with money.’

Get specific.

Best of luck!
And if you’re feeling lost, we can help you get your strategic brand messaging sorted out.

10/03/2024

There are 7 unavoidable taxes in life—but the one that sucker punched me?
“The periods of loneliness for your transformation.”

I was catching up on emails when this gem from Sahil Bloom’s newsletter stopped me cold.

It resonated because I had recently written about my decision to immigrate to the US, a year marked by intense isolation.

𝘉𝘶𝘵 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴𝘯’𝘵 𝘵𝘩𝘦 𝘰𝘯𝘭𝘺 𝘵𝘪𝘮𝘦 𝘐’𝘷𝘦 𝘧𝘦𝘭𝘵 𝘥𝘦𝘦𝘱𝘭𝘺 𝘢𝘭𝘰𝘯𝘦.

𝗧𝗵𝗲 𝘆𝗲𝗮𝗿 𝗜 𝘀𝘁𝘂𝗱𝗶𝗲𝗱 𝗮𝗯𝗿𝗼𝗮𝗱 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲.
Yes, it was incredible, but I found myself lost on the path I was on. I found myself questioning my own identity, my own decisions, and my own beliefs.

By the end of the year, I realized I wasn’t where I wanted to be and not even remotely on the same path.

I came back to the US and changed my whole career trajectory. 𝘛𝘩𝘢𝘵'𝘴 𝘢 𝘴𝘵𝘰𝘳𝘺 𝘧𝘰𝘳 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘵𝘪𝘮𝘦.

𝗧𝗵𝗲 𝘆𝗲𝗮𝗿 𝗜 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
While my friends were settling into new jobs and paychecks, I was spending nights and weekends chasing work—𝘣𝘺 𝘤𝘩𝘰𝘪𝘤𝘦.

𝗪𝗵𝗲𝗻 𝗜 𝗴𝗼𝘁 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 Nuevo Studio
About two years ago, when I got serious about growing nuevo. I remember driving home from the office one evening and realizing: I had no life outside of work.
Friends? Forgotten.
Family? Neglected.
Weekends? Just more work.

Each of these times was tough, for different reasons, but they were absolutely necessary.

I was learning more about myself, evolving, and growing.

Now, I’ve come to understand that those isolating seasons usually mean deep transformation is happening—I’m working on myself.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝟳 𝘁𝗮𝘅𝗲𝘀 𝗮𝗿𝗲? 𝗛𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲:
1. The periods of loneliness for your transformation
2. The stress and anxiety for your ambition
3. The hard conversations for your deep relationships
4. The imposter syndrome for your progress
5. The misunderstanding for your innovation
6. The boredom for your success
7. The loss for your love

Which tax are you paying right now?

Also you should be on Sahil Bloom's newsletter!
(Link in comments)

08/27/2024

It’s hard to come up with great ideas when you’re looking at the same stuff.

Travel for me is about replenishing my creativity, learning new things, meeting new people, and being open to new experiences.

It simply adds more to my toolkit of ideas so when I face a challenge at work I have more tools to solve the problem.

If you were to scan through my 18,000 pics on my phone - half of my travel pictures would be of logos, architecture, menu design, murals, etc.

These all add to my visual language library, that I use when designing new brands or ideas.

So… I’m off to Mexico City to replenish, recenter, reignite the creative spark.

So…
Where has your favorite trip been?

08/13/2024

Bad news: Brand confusion starts within the organization.
Good news: You can fix it!

When everyone on your team says something different about your company, you lose clarity.

And with it, you lose the ability to create a cohesive and consistent message that resonates with your audience.

If your team isn’t aligned on what you stand for, how can your customers be?

Mixed messages lead to confusion, mistrust, and missed opportunities.

To build a brand that’s strong, clear, and unforgettable, everyone on your team needs to be on the same page, speaking the same language.

𝗧𝗵𝗲𝘆 𝗮𝗹𝗹 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝗻𝘀𝘄𝗲𝗿:
▪️ What you do?
▪️ Who you serve?
▪️ What problems you solve?
▪️ What sets you apart from the competition?

Remember: Consistency isn’t just about what you say; it’s about ensuring everyone says it too.

07/24/2024

Up for a challenge?
Most businesses struggle with defining their brand in one sentence, can you do it?

Distill the essence of:
▪️What you do
▪️Who you help
▪️Why its important (to your audience)

Into one sentence.

This helps clarify your brand and makes it easier for others to understand and remember you.

Drop your sentences in the comments if you want free brand feedback.

07/18/2024

When your business name is a bit “too clever”

07/17/2024

Brands are not just your logo.
Curious to know how strong your brand really is?

We crafted this nifty quiz to help you analyze the 6 key components of your brand, so you can see what areas you are strongest in and what could use a bit more polishing.

Your brand is what your ideal customer thinks of you.
Through crafting a strategic and solid brand you can attract more of those raving fans.

Quiz in the comments.

Address

Oklahoma City, OK

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 3pm

Telephone

(405) 240-9080

Website

http://nuevo-studio.com/

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