09/18/2026
These fonts are here to stare thoughtfully out a rainy window while remembering something embarrassing from 2017. 😂
Today’s Font Therapy session: Sadness.
Fonts with a quieter, more traditional personality can make a design feel thoughtful, nostalgic, trustworthy, or reflective. Serifs like Times New Roman, Cormorant Garamond, EB Garamond, and Baskerville carry history in their letterforms, which is exactly why they can create such a different emotional response than something bubbly, bold, or playful.
And that’s the point.
Typography doesn’t just tell your audience what you’re saying.
It helps tell them how it should feel.
Sometimes your brand needs excitement. Sometimes it needs confidence. And sometimes it needs to sit dramatically beside a stack of books and contemplate its life choices. 🌧️📚
Which of these fonts is your current emotional state?