Brand Managers

Brand Managers Brand Managers identifies and eliminates confusion limiting revenue and creates the clarity leaders need to grow.

A confused mind always says NO, and revenue will never exceed organizational clarity.

07/27/2026

Andrew Deutsch has spent more than three decades helping companies find what actually works. In this episode, he breaks down why most businesses can't answer a simple question. What do you actually do for your customers? He shares the story of a steel drum company that doubled its revenue by finding the real reason customers stayed loyal. He talks about buying and turning around Shop Smith, a woodworking brand with an 80 year history and a fiercely loyal customer base. And he gets honest about the other side of building something people love. When customers turn into trolls, when bad actors try to damage your reputation, and when the internet gives everyone a microphone, you need a strategy to protect what you built. This conversation covers strategy, culture, leadership, and how to defend your brand without losing what makes it worth defending in the first place.

GUEST INTRODUCTION:Andrew Deutsch is the founder of Fangled Group, marking 14 years in business this year after evolving from the Deutsch Group he started in the 90s. He has spent more than three decades helping companies grow, fix what's broken, and navigate complex challenges across industries. Andrew is also the CEO of Shop Smith USA, a woodworking brand with nearly 80 years in the market, where he's leading a hands on turnaround as an owner, not just a consultant. His work spans brand strategy, operational consulting, and building the kind of customer loyalty most companies only dream about. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-deutsch-2445936/

Key Takeaways:

Most companies can't answer what they actually do for customers. They describe their product instead of the outcome it creates.
Differentiation only matters if it solves a real problem customers care about. Features without value are just noise.
A steel drum company doubled its revenue by shifting its story from product specs to customer outcomes like service speed and flexibility.
Strategy has to come before tactics. Websites, ads, and campaigns fail when there's no clear strategic foundation underneath them.
Culture starts with hiring. Andrew rebuilt his team at Shop Smith by interviewing for culture first and giving people a real chance to grow.
Personal, human customer service still wins. Automated responses erode trust, especially with loyal, long term customers.
Trolls and bad actors are part of building a brand people love. The goal is to let your community defend you and step in only when someone crosses the line.
Never hide from a mistake. Owning it and showing you've fixed it builds more trust than pretending it never happened.


Chapter Markers:
0:00 Introduction and welcome1:16 Why most companies can't answer what they actually do3:39 The steel drum story and doubling revenue11:18 Why Andrew is pro and anti technology at the same time15:48 Walking into a company that's losing money20:57 Rebuilding culture and hiring after a turnaround32:53 Buying Shop Smith and building a strategy around its history40:04 Building community while protecting your brand44:08 How to handle trolls and bad actors47:49 Why courage should start with a K50:47 Never hide from your mistakes51:07 Final thoughts and close

Keywords:
business strategy, brand strategy, marketing strategy, B2B marketing, brand turnaround, business turnaround, company culture, leadership, customer loyalty, customer service, differentiation strategy, value proposition, small business growth, revenue growth, hiring for culture, protecting your brand, social media reputation, online trolls, brand reputation management, fractional CMO, business consulting, operational strategy, Shop Smith, woodworking brand, Andrew Deutsch, It Comes Down To This, founder led business, strategy before tactics, brand loyalty, customer experience

07/27/2026

Andrew Deutsch has spent more than three decades helping companies find what actually works. In this episode, he breaks down why most businesses can't answer a simple question. What do you actually do for your customers? He shares the story of a steel drum company that doubled its revenue by finding the real reason customers stayed loyal. He talks about buying and turning around Shop Smith, a woodworking brand with an 80 year history and a fiercely loyal customer base. And he gets honest about the other side of building something people love. When customers turn into trolls, when bad actors try to damage your reputation, and when the internet gives everyone a microphone, you need a strategy to protect what you built. This conversation covers strategy, culture, leadership, and how to defend your brand without losing what makes it worth defending in the first place.

GUEST INTRODUCTION:Andrew Deutsch is the founder of Fangled Group, marking 14 years in business this year after evolving from the Deutsch Group he started in the 90s. He has spent more than three decades helping companies grow, fix what's broken, and navigate complex challenges across industries. Andrew is also the CEO of Shop Smith USA, a woodworking brand with nearly 80 years in the market, where he's leading a hands on turnaround as an owner, not just a consultant. His work spans brand strategy, operational consulting, and building the kind of customer loyalty most companies only dream about. Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-deutsch-2445936/

Key Takeaways:

Most companies can't answer what they actually do for customers. They describe their product instead of the outcome it creates.
Differentiation only matters if it solves a real problem customers care about. Features without value are just noise.
A steel drum company doubled its revenue by shifting its story from product specs to customer outcomes like service speed and flexibility.
Strategy has to come before tactics. Websites, ads, and campaigns fail when there's no clear strategic foundation underneath them.
Culture starts with hiring. Andrew rebuilt his team at Shop Smith by interviewing for culture first and giving people a real chance to grow.
Personal, human customer service still wins. Automated responses erode trust, especially with loyal, long term customers.
Trolls and bad actors are part of building a brand people love. The goal is to let your community defend you and step in only when someone crosses the line.
Never hide from a mistake. Owning it and showing you've fixed it builds more trust than pretending it never happened.


Chapter Markers:
0:00 Introduction and welcome1:16 Why most companies can't answer what they actually do3:39 The steel drum story and doubling revenue11:18 Why Andrew is pro and anti technology at the same time15:48 Walking into a company that's losing money20:57 Rebuilding culture and hiring after a turnaround32:53 Buying Shop Smith and building a strategy around its history40:04 Building community while protecting your brand44:08 How to handle trolls and bad actors47:49 Why courage should start with a K50:47 Never hide from your mistakes51:07 Final thoughts and close

Keywords:
business strategy, brand strategy, marketing strategy, B2B marketing, brand turnaround, business turnaround, company culture, leadership, customer loyalty, customer service, differentiation strategy, value proposition, small business growth, revenue growth, hiring for culture, protecting your brand, social media reputation, online trolls, brand reputation management, fractional CMO, business consulting, operational strategy, Shop Smith, woodworking brand, Andrew Deutsch, It Comes Down To This, founder led business, strategy before tactics, brand loyalty, customer experience

06/23/2026

Lisa Jacobs didn't just face adversity. She faced it all at once. A Category 4 hurricane that took everything she owned, a husband with a traumatic brain injury, a family in crisis, and a sales team counting on her to show up and lead. In this episode, Lisa walks us through how she compartmentalized the chaos, kept her team growing from $8 million to $33 million in three years, and came out the other side with a clearer definition of success, stronger convictions, and a mission to lift other women in medtech through her organization, Stripe Network.
Guest Introduction:My guest today is Lisa Jacobs, a C-level medtech executive with a career built on turning ambitious revenue targets into reality inside some of the most demanding environments in medical device sales. She has led sales organizations through mergers, rapid growth, and market expansion across domestic and global markets, most recently as President of North America for eCential Robotics, a Grenoble-based surgical robotics company bringing unified imaging, real-time navigation, and robotic technology to orthopedic and neurosurgeons. Lisa is also the founder of Stripe Network, a community built to connect, develop, and advance women across the medtech industry.
Linkedin Profile: https://www.linkedin.com/in/lisa-jacobsexecutive/Website: https://www.ecential-robotics.com/
Key Takeaways:• When everything falls apart at once, compartmentalization is the leadership skill that keeps your team moving and your mission intact.• Consistency is the one variable separating leaders who break under pressure from those who build something lasting on the other side of it.• Growing a sales team from $8 million to $33 million does not happen by accident. It happens through intentional strategy, disciplined ex*****on, and a culture of accountability.• Success redefined means chasing passion and purpose over quota and commission, and that shift in mindset is what sustains a long career.• Women in medtech do not have to navigate the industry alone, and Stripe Network exists to make sure they never have to.
Chapter Markers:00:00 Introduction01:11 Lisa's Defining Moment of Adversity05:09 Leading Through Personal Crisis12:00 The Challenge of Women Supporting Women20:00 Building Stripe Network31:20 Daily Disciplines and Routines33:42 Redefining Success35:03 The Most Important Truth Adversity Teaches36:29 How to Get Involved with Stripe Network
Keywords:Leadership, adversity, resilience, medtech, medical device sales, women in leadership, women in medtech, sales leadership, executive leadership, revenue growth, surgical robotics, career reinvention, overcoming adversity, compartmentalization, mental toughness, women executives, Stripe Network, eCential Robotics, sales team building, personal growth, professional development, Hurricane Ian, traumatic brain injury, faith and leadership, consistency, success mindset, fractional leadership, startup growth, market expansion, high performance sales, career development, women in STEM, medtech community, networking for women, leadership under pressure

06/23/2026

Lisa Jacobs didn't just face adversity. She faced it all at once. A Category 4 hurricane that took everything she owned, a husband with a traumatic brain injury, a family in crisis, and a sales team counting on her to show up and lead. In this episode, Lisa walks us through how she compartmentalized the chaos, kept her team growing from $8 million to $33 million in three years, and came out the other side with a clearer definition of success, stronger convictions, and a mission to lift other women in medtech through her organization, Stripe Network.
Guest Introduction:My guest today is Lisa Jacobs, a C-level medtech executive with a career built on turning ambitious revenue targets into reality inside some of the most demanding environments in medical device sales. She has led sales organizations through mergers, rapid growth, and market expansion across domestic and global markets, most recently as President of North America for eCential Robotics, a Grenoble-based surgical robotics company bringing unified imaging, real-time navigation, and robotic technology to orthopedic and neurosurgeons. Lisa is also the founder of Stripe Network, a community built to connect, develop, and advance women across the medtech industry.
Linkedin Profile: https://www.linkedin.com/in/lisa-jacobsexecutive/Website: https://www.ecential-robotics.com/
Key Takeaways:• When everything falls apart at once, compartmentalization is the leadership skill that keeps your team moving and your mission intact.• Consistency is the one variable separating leaders who break under pressure from those who build something lasting on the other side of it.• Growing a sales team from $8 million to $33 million does not happen by accident. It happens through intentional strategy, disciplined ex*****on, and a culture of accountability.• Success redefined means chasing passion and purpose over quota and commission, and that shift in mindset is what sustains a long career.• Women in medtech do not have to navigate the industry alone, and Stripe Network exists to make sure they never have to.
Chapter Markers:00:00 Introduction01:11 Lisa's Defining Moment of Adversity05:09 Leading Through Personal Crisis12:00 The Challenge of Women Supporting Women20:00 Building Stripe Network31:20 Daily Disciplines and Routines33:42 Redefining Success35:03 The Most Important Truth Adversity Teaches36:29 How to Get Involved with Stripe Network
Keywords:Leadership, adversity, resilience, medtech, medical device sales, women in leadership, women in medtech, sales leadership, executive leadership, revenue growth, surgical robotics, career reinvention, overcoming adversity, compartmentalization, mental toughness, women executives, Stripe Network, eCential Robotics, sales team building, personal growth, professional development, Hurricane Ian, traumatic brain injury, faith and leadership, consistency, success mindset, fractional leadership, startup growth, market expansion, high performance sales, career development, women in STEM, medtech community, networking for women, leadership under pressure

06/02/2026

In this episode, I sit down with Jeff Mount to talk about what it really takes to grow a business when you can’t say whatever you want. In financial services, everything is scrutinized, which forces a completely different approach to how you market, how you communicate, and how you build trust. We get into how you become known, how you create real conversations, and how you grow without relying on hype or constant promotion—and why, in a lot of ways, those constraints can actually make you better.

Guest Introduction:
Today, I’m joined by Jeff Mount. Jeff operates right in the middle of one of the most restricted industries out there—financial services—where every word, every message, and every piece of content is under scrutiny. He’s a financial advisor, a growth strategist, and the president of Caddis, where he works with advisory firms to help them grow in a way that’s both effective and compliant. He also co-hosts The Advisors Business Hour, where he shares practical strategies and real-world insights to help advisors build better businesses with purpose and integrity.
If you want to connect with Jeff, you can find him on LinkedIn at: Linkedinlinkedin.com/in/jeff-mount
And you can reach him directly via email at: [email protected]

Key Takeaways:

Focus on the right message instead of saying more. When you cannot talk about product or guarantees, speaking to real problems is what builds trust.
Likability creates the opportunity for every conversation. If people do not connect with you quickly, they will not move forward.
Speak to problems your audience already feels. When they see themselves in your message, trust begins to build.
A tight niche gives you clarity and traction. The more specific you are, the easier it is to stand out and be understood.
Use content to create connection that leads to conversation. Business happens in the relationship, not in the post.


Chapter Markers:
00:00 – The challenge of marketing in a restricted industry
01:30 – Why financial services is so difficult to market
03:00 – How restrictions affect creativity and growth
05:30 – Traditional ways advisors try to grow
07:30 – Why most advisors avoid investing in marketing
08:50 – What to say when you cannot talk about product
10:00 – The problem with “website content” marketing
10:45 – The power of niche and specificity
12:00 – Speaking to problems without triggering compliance
15:00 – Why storytelling is limited in regulated industries
17:30 – Likability as the starting point for trust
18:30 – Why most content destroys connection
19:30 – Being a person first, not a title
20:30 – Using shared interests to build relationships
22:00 – What you can safely post without compliance issues
23:00 – Turning personal content into business opportunities
25:00 – Why social media should drive likability first
27:00 – What actually gets engagement online
28:00 – Real-world example of relationship-based growth
30:00 – Applying relationship strategy to social media

Keywords:
financial advisor, wealth management, financial services, marketing, branding, sales, trust, relationships, networking, LinkedIn, social media, content, authority, business development, entrepreneurship

06/02/2026

In this episode, I sit down with Jeff Mount to talk about what it really takes to grow a business when you can’t say whatever you want. In financial services, everything is scrutinized, which forces a completely different approach to how you market, how you communicate, and how you build trust. We get into how you become known, how you create real conversations, and how you grow without relying on hype or constant promotion—and why, in a lot of ways, those constraints can actually make you better.

Guest Introduction:
Today, I’m joined by Jeff Mount. Jeff operates right in the middle of one of the most restricted industries out there—financial services—where every word, every message, and every piece of content is under scrutiny. He’s a financial advisor, a growth strategist, and the president of Caddis, where he works with advisory firms to help them grow in a way that’s both effective and compliant. He also co-hosts The Advisors Business Hour, where he shares practical strategies and real-world insights to help advisors build better businesses with purpose and integrity.
If you want to connect with Jeff, you can find him on LinkedIn at: Linkedinlinkedin.com/in/jeff-mount
And you can reach him directly via email at: [email protected]

Key Takeaways:

Focus on the right message instead of saying more. When you cannot talk about product or guarantees, speaking to real problems is what builds trust.
Likability creates the opportunity for every conversation. If people do not connect with you quickly, they will not move forward.
Speak to problems your audience already feels. When they see themselves in your message, trust begins to build.
A tight niche gives you clarity and traction. The more specific you are, the easier it is to stand out and be understood.
Use content to create connection that leads to conversation. Business happens in the relationship, not in the post.


Chapter Markers:
00:00 – The challenge of marketing in a restricted industry
01:30 – Why financial services is so difficult to market
03:00 – How restrictions affect creativity and growth
05:30 – Traditional ways advisors try to grow
07:30 – Why most advisors avoid investing in marketing
08:50 – What to say when you cannot talk about product
10:00 – The problem with “website content” marketing
10:45 – The power of niche and specificity
12:00 – Speaking to problems without triggering compliance
15:00 – Why storytelling is limited in regulated industries
17:30 – Likability as the starting point for trust
18:30 – Why most content destroys connection
19:30 – Being a person first, not a title
20:30 – Using shared interests to build relationships
22:00 – What you can safely post without compliance issues
23:00 – Turning personal content into business opportunities
25:00 – Why social media should drive likability first
27:00 – What actually gets engagement online
28:00 – Real-world example of relationship-based growth
30:00 – Applying relationship strategy to social media

Keywords:
financial advisor, wealth management, financial services, marketing, branding, sales, trust, relationships, networking, LinkedIn, social media, content, authority, business development, entrepreneurship

05/19/2026

Everyone is creating more content right now, but very few brands are actually building trust, authority, or momentum. In this episode, I sit down with Stefan Baggio to unpack why marketing teams feel overwhelmed, why so many companies are chasing the wrong KPIs, and how AI is changing the way brands create and distribute content. We talk about the future of SEO, the danger of generic AI content, why customers no longer live in a single channel, and how modern brands have to become part of the conversation instead of constantly trying to interrupt it. This conversation goes far beyond algorithms and tactics. It gets into audience psychology, trust, visibility, sales alignment, and what it actually takes to earn attention in a world flooded with noise.

Guest Introduction:
My guest on this episode is Stephan Bajaio, a longtime digital marketing and technology leader who has spent his career helping brands understand how people actually discover, evaluate, and trust companies online. Stephan was one of the early leaders behind Conductor and helped grow it into one of the most recognized enterprise SEO platforms in the world. Today, through his work at By Logic, he advises companies on marketing strategy, AI, search, customer behavior, and digital transformation. This conversation is packed with insight for anyone trying to figure out how to build visibility, trust, and relevance in a world where attention is harder to earn than ever.


Key Takeaways:

Visibility matters more when buyers are overwhelmed with noise and too many choices.
High-value content builds trust faster than large amounts of generic content.
Customers do not live in one channel, so marketing strategies cannot be built in silos anymore.
AI can increase output, but it cannot replace real expertise, empathy, or a human perspective.
Marketing teams struggle when KPIs are focused on channels instead of customer behavior and business outcomes.
Brands that become part of the conversation earn more trust than brands that constantly interrupt it.
Sales and marketing alignment becomes stronger when both teams share insights about customer questions and objections.
The companies that win in the future will feel more human, more helpful, and more authentic.


Chapter Markers:
00:00 Introduction & Why Marketing Feels Broken
02:15 Why Marketing Teams Keep Chasing “The Ball”
05:00 How SEO and Search Have Fundamentally Changed
10:55 AI Search vs Traditional Search Behavior
18:40 Why Generic AI Content Is Dangerous
24:00 The Real Difference Between Quantity and Quality
29:15 Why Marketing Teams Become Misaligned
34:45 The KPI Problem in Modern Marketing
37:00 Visibility, Trust, and Human-Centered Marketing
41:15 Why Authentic Brands Will Win Moving Forward


Keywords:
AI marketing, digital marketing, SEO, content marketing, marketing strategy, brand visibility, thought leadership, artificial intelligence, B2B marketing, customer trust, social media marketing, search engine optimization, business growth, authentic content, marketing leadership, content strategy, audience engagement, enterprise SEO, marketing trends, brand authority

There's a reason people love magic tricks.The impossible appears to be possible.Nobody sees the ten thousand hours of pr...
05/15/2026

There's a reason people love magic tricks.

The impossible appears to be possible.

Nobody sees the ten thousand hours of practice. The failures in the hotel room the night before. The ten things that went wrong before the one thing that looked perfect.

They just see the magic.
LinkedIn relationships work the same way.

Your ICP scrolls past someone who has 500 connections and posts once a month about literally nothing, and thinks, waste of time. Even worse… bott.

They scroll past someone else and think, I've been seeing this person everywhere. I know this person, and they know what they are talking about. When the problem gets painful enough, they reach out.

That second person isn’t lucky. They showed up consistently before there was any evidence that it was working. They commented on posts for months before anyone commented back. They built the relationship before the conversation existed.
The magic isn't magic. It's the work nobody sees.

How long did you show up before you started seeing it pay off?

If you need an effective engagement strategy, reach out to us today.

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