Bridge the Gap Media

07/18/2024

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05/31/2022

Hashtag contests are a great way to increase reach and engagement with your brand! But, use with caution.

Learn how to use hashtags to attract the right customers. And learn how to avoid the most common mistakes brands make when using hashtags.

05/27/2022

Environmental Safety Technologies had incredibly important content and life-saving preventative testing tools but needed a way to directly reach customers and prospects.

Bridge the Gap Media designs and executes email campaigns for EST that inform contacts of hour changes, job openings, and importantly, updates in Legionella outbreaks. We then track open rates in Constant Contact and web traffic in Google Analytics. Several of the days with the highest traffic to the website in the last six months, were days in which an email campaign was sent out. Learn more about our email marketing services for water treatment companies: https://buff.ly/2Yny94R

05/25/2022

Most of the time you have less than a second to catch someone's attention.

A powerful tool to increase engagement with your posts, emails or website is to use the right colors to convey the appropriate feeling for your message, company, product, or service.

Color psychology can have a huge impact on the way your potential customers react to your products! Read to know what colors you should use

05/19/2022

From budget cuts to hiring shortages, there are many reasons that businesses consider outsourcing.

Wondering if outsourcing is best for your business? Review the top benefits of outsourcing & explore which outsourced roles to consider today.

05/17/2022

We find many of our clients are in need of stronger brand positioning with their website. We rebuild antiquated sites and turn them into marketing tools that educate, generate leads, and build long-term relationships.

Learn more about our web development services:
https://buff.ly/2u0GsE2

05/11/2022

Page titles play a role in SEO but changing them frequently has little impact.

Will updating your page titles every day improve SEO? Or cause Google to crawl your site more often? Here are the answers.

05/09/2022

Over 38 million workers quit their jobs in 2021, adding even more strain on businesses. The Solution? Outsourcing.

While researchers may take years to understand the full effects of the coronavirus on the human anatomy and its long-term implications, the interim effects of the virus are being felt every day in people and countries. Business owners have seen it all in the last two years, from workplace restrictio...

05/05/2022

Make your headlines, page titles, subject lines, and social posts POP with power words!

Write more memorable marketing copy with this list of over 350 power words and phrases—for emails, blogs, social, ads, and more!

05/05/2022

Email Marketing, Trade Shows, Websites and Social. Making the most of your email addresses! - https://mailchi.mp/1778cb55b6ef/email-marketing-tips-5775301td-5819045

05/03/2022

We've worked with Environmental Safety Technologies (EST) for 5 years and have helped them transform from a water testing company to a large industry leader and innovator by redesigning their logo and website, executing email and social media campaigns, and ensuring brand consistency across all online marketing initiatives.

Learn more about our online marketing for water treatment companies: https://buff.ly/2Qbt8Db

04/29/2022

Keywords and anchor texts are not actually interchangeable! Some tips on how to properly define and optimize these different terms:

What’s the Difference Between Anchor Text and Keywords? Breaking Down the SEO Basics