Performance Digital

10/28/2026

Someone left a negative comment on your business page. Now what? 👀

First rule: Don't make it worse.

Getting defensive, arguing in the comments, or pretending the complaint doesn't exist probably isn't going to win you any fans.

The good news? One bad comment doesn't have to turn into a PR nightmare. We broke down how to handle negative comments, when to respond, and when it's better to just walk away.

Read the blog:

Every brand with a comment section will eventually get a bad one. What separates a one-off complaint from a lasting reputation hit isn’t the criticism itself. It’s what your brand does next.

10/07/2026

If your ad needs a paragraph to explain itself… it might be doing too much. People scroll fast. Your message needs to work even faster.

In our latest blog, we’re breaking down the “Billboard Test”, a simple way to tell if your ad or landing page is actually easy to understand at a glance.

Read the full blog 👇

Learn why short headlines, minimal copy, and clear visual hierarchy can improve display ad and landing page performance and help drive more clicks.

10/02/2026

Most important part of the work day

09/23/2026

When OpenAI launched its first major brand campaign for ChatGPT, do you know how they made it? They worked with real people working at an agency, hired a production crew, and shot it in 35mm film.

The companies building generative AI understand its capabilities better than anyone, and they still placed experienced humans behind the creative campaigns.

If AI isn't replacing human judgement for these AI tech giants that are programming it, they why are you using it to replace yours for your business?

Read the full take on the practical line between using AI as a tool vs letting it run your brand: http://www.performancedigital.com/addressing-the-ai-elephant-in-the-room

A practical look at where AI helps marketers and where human judgement still matters.

09/22/2026

We are excited to announce the launch of the new website for Rosser Construction, LLC! We built a clean, modern digital home designed to highlight their impressive portfolio and make reaching out easier for potential new clients.

Check out the site: https://www.rosserconstructionusa.com/

09/21/2026

🚨 2027 Internship Alert 🚨

We’re looking for our next marketing interns to join the Performance Digital team this Spring/Summer! Ready to gain real-world experience and grow your skills? 💻 📸 📱

Apply here: https://forms.gle/iumCyddVjhQ1s371A

09/15/2026

AI is making it super easy to make flyers in 30 seconds, but if we are being completely honest... a lot of them look a little off and overall unprofessional.

It seems so convenient but when your posts and flyers and visuals all look like every other AI template it gets harder to build trust with your audience. It makes you look lazy, to be honest.

We talk about why authenticity matters. Check out our recent blog post: http://www.performancedigital.com/are-ai-flyers-hurting-your-brands-authenticity

09/08/2026

"Can't I just use AI to make that?"

We hear this question more and more and honestly, the answer is usually yes. AI can write your blog, build your content calendar, and generate a headline in seconds. But being able to make something and knowing what you should make are two very different things.

When everyone can produce more content, more content stops being a competitive advantage. The businesses that win are the ones who know why they're making it, who they're trying to reach, and whether it's actually worth someone's attention.

Read our latest blog: http://www.performancedigital.com/ai-changed-digital-marketing-it-also-changed-how-we-sell-it

There’s a sentence I hear more and more often in digital marketing conversations:  “Well, can’t I just use AI to make that?” And the answer is… probably. 

09/04/2026

If your business is on Google, Instagram, Facebook, maybe YouTube too, congrats, that's multichannel, and it's a great start. But running the same copy-pasted ad on every platform isn't the same as making those platforms work together.

That's the difference between multichannel and omnichannel, and it might be the most underrated lever small and medium businesses have right now. One idea, adapted smartly for each channel, so your brand feels like it's actually talking to people... not just shouting at them from every direction.

We broke down exactly how to make the shift (without blowing up your budget):

Running ads on every platform feels like progress. But if the same message is just copied from one channel to the next, you’re leaving your best growth on the table. Here’s the difference, and why it matters most for small and medium businesses.