Performance Digital

09/04/2026

If your business is on Google, Instagram, Facebook, maybe YouTube too, congrats, that's multichannel, and it's a great start. But running the same copy-pasted ad on every platform isn't the same as making those platforms work together.

That's the difference between multichannel and omnichannel, and it might be the most underrated lever small and medium businesses have right now. One idea, adapted smartly for each channel, so your brand feels like it's actually talking to people... not just shouting at them from every direction.

We broke down exactly how to make the shift (without blowing up your budget):

Running ads on every platform feels like progress. But if the same message is just copied from one channel to the next, you’re leaving your best growth on the table. Here’s the difference, and why it matters most for small and medium businesses.

08/27/2026

Look who made the news 👀 Addy (VP here at Performance Digital, and running the show as Boomstock’s Event Director this year) got some love from WOWT First Alert 6.

Come to Boomstock this weekend. Free GA!
Learn More: boomstock.org

First Alert 6's Maria Cade and Elaina Riley chat with Addy Combs about the upcoming Boomstock music festival.

08/27/2026

Ever wonder what happens between someone clicking your ad and that number showing up on your analytics?

It's not magic. Data actually takes a whole journey, from the ad platform, through an API (think of it like a waiter carrying orders between the kitchen and the table), into storage, and finally onto your screen as a clean chart.

We broke down the whole pipeline in this week's blog, APIs, data warehouses, dashboards, even where AI fits in now. If you've ever stared at a report wondering "where did this number even come from?", this one's for you.

Read more:

In marketing, data is everything. It helps you measure campaign performance, identify opportunities for improvement, and make informed business decisions. Every dashboard you view is built from thousands of individual customer interactions. Someone clicks an ad, visits your website, fills out a cont...

08/25/2026

Boomstock is this weekend at Gene Leahy in downtown Omaha! Free Admission 🙌 🎟️ Music starting at 5PM 🎤

The Performance Digital team will be there getting photos and videos of the event. Stop by and say hi!!!

More info: boomstock.org

08/24/2026

Thank you so much to everyone who stopped by the Walnut Media USA Open House last Friday!

We loved getting to catch up and give tours of our office. Earlier this year Performance Digital expanded into a brand-new space and we couldn’t have done it without our amazing team, partners, and community.

08/20/2026

I thought we were friends ☹️

08/19/2026

Nothing says "we're a serious business" like a logo that looks like it was generated in the time it took to microwave your lunch... (this is sarcasm by the way)

Here's the thing: your customers can tell. Gen Z and millennials especially, they can spot AI-generated branding very quickly and their reaction isn't "wow, efficient." It's "wow, they didn't even try."

An AI tool can spit out a super generic logo. What it can't do is build the actual brand behind it, the strategy, the voice, the hundred small consistent decisions that make people trust you before they've read a word of your copy. Slap that same generated graphic on your website, your flyers, and your Instagram, and you haven't built a brand. You just look fake and lazy. And why would someone want to buy or work with a lazy company?

If your branding feels more "copy-paste" than "cohesive," learn more about what you should be doing:

There's a pattern showing up everywhere right now. A business needs a logo, so someone types a prompt. They need a website, so they pull the two loudest colors out of that logo and call it a palette. They need social posts and an event flyer, so they generate more of the same. Then they paste the id...

08/18/2026

You can’t sit with us 💁‍♀️

08/17/2026

The boss just needs a break