04/15/2026
A rebrand isn't always just about looking cool—it can also be a very practical decision.
Check out this new brand "refresh" for Stahla Services—an Omaha-based restroom and shower trailer rental company.
Their previous logo was simple and iconic, and they had it on tons of their trucks, and bathroom trailers. They didn't want to change it too much, but they also knew that something seemed a little off.
Check out image #2. Upon closer inspection, their previous logo created a lot of unnecessary negative space and "services" became hard to read at smaller sizes.
Check out image #3. Their previous "S" icon was so tall that it wouldn't fit very neatly in a circle or square container. (This is a must for modern brands who want to stand out on social, apps, and websites)
By strategically redrawing their logo to address these issues and creating a suite of new logo versions to use (see image #4), they now have a much more usable, readable, and versatile visual brand! The cherry on the top was creating a fresh new brand guideline book in Canva for them to actually be able to use themselves, along with new colors, fonts, icons and imagery.
I'm so proud of how this project turned out and I really enjoyed working with Erin and Grant Stahla on this—and getting to meet all the awesome folks at Stahla Services! (If you want a portable bathroom that is nicer than your bathroom at home, hit them up: https://stahla.com/ )
If you're not quite ready for a full rebrand but wonder if you could use a brand "refresh" like Stahla Services, shoot me a DM. It might be one of most practical decisions your company makes this year!
Ben Lueders
Owner & Designer, Fruitful Design
