08/20/2026
This year, brands went all-in on America's 250th with new packaging, new flavors, and new campaigns across every category. But our research found something worth noting: nearly half of Americans believe brands can genuinely help unify the country, and it's not the packaging that does it. It's the values behind the message.
Coca-Cola’s “Drink in America” campaign is part of a much longer story. A story that goes back over a decade and extends well beyond a single ad. Swipe through to see what consistent, values-driven messaging actually looks like in action.