Bailey Lauerman

05/20/2026

Recently, we brought our team together in Omaha from across 7+ states for a few days of collaboration, learning, and future-focused conversations.

From company trainings to a hands-on AI workshop exploring new ways technology can support creativity, strategy, and collaboration, the week was packed with fresh ideas, valuable conversations, and time to reconnect as a team. We even wrapped things up at Topgolf.

05/14/2026

2026 marks 100 years of both Bosch Wiper Blades and Route 66, and we couldn’t think of a better way to celebrate than by hitting the open road.

Together with Engineering Explained and Gears and Gasoline, we sent a team on a cross-country Route 66 adventure to put Bosch Wiper Blades to the test and tell a story rooted in performance, innovation, and American road-trip nostalgia. We’re proud to share a first look at the journey!

04/20/2026

Congratulations to Ellen Pham, the winner of the 2026 Bailey Lauerman Fund for Student Opportunity scholarship!

Between traveling as head videographer of the Husker women’s gymnastics team, serving as secretary of the Vietnamese Student Association, majoring in broadcast and ADPR, and pursuing a minor in history, we’re not sure when she has time to sleep. In recognition of her commitment to championing diversity through all of her pursuits, Ellen will receive a $5,000 scholarship and a paid BL internship for the summer, where she’ll join our Social Media team. We can’t wait to have her! Read more about her here: https://hubs.li/Q04cNGp30

03/10/2026

Want to spend your summer getting paid to learn about advertising? Apply for one of our six paid internships—account, media, motion graphics, design, social media, and strategy— and absorb a lot of real-world experience. You’ll have a lot of real-life fun. College juniors and seniors, apply here: https://hubs.li/Q046g0Rm0

02/25/2026

It’s go time. Our new Bosch Wiper Blades spot dropped and we’re just getting rolling on the campaign. Celebrating 100 years of innovation, Bosch Automotive NA premium wipers are designed for the road ahead. Want proof? See for yourself.

02/17/2026

Huge thanks to The Wall Street Journal for highlighting the shifting tides in the advertising industry. As Madison Avenue faces new challenges, we are honored to be featured as a leading voice for the talent and creativity thriving right here in the Midwest.

Read the article:

Brands’ urgent bid to understand ‘real Americans’ has boosted the profiles and confidence of heartland ad shops.

01/29/2026

If your voice isn’t being heard, talk louder. Apply for the Bailey Lauerman Fund for Student Opportunity: a $5,000 scholarship and a summer internship of your choosing. Tell us why diversity matters, why it belongs in advertising, and how you plan to contribute your one-of-a-kind mind to this industry.

The time is now. Application closes February 15, 2026. Apply now: https://hubs.li/Q040V95Y0

01/27/2026

Fun fact: Bailey Lauerman invented the term Nebrasketball. Seriously. Now that Nebraska Men’s Basketball are 20–0, everyone’s talking about it.

Good luck today, Nebraska Men's Basketball!

10/30/2025

Do you find yourself wanting to engage with brands—or tuning them out? Our CEO, Greg Andersen, chats with Advertising Week about our recent study, Two Americas, Two Mindsets, exploring the Pragmatist vs. Experientialist mindsets and what they mean for brands trying to bridge the divide.

Listen to the full podcast:

Modern Marketing + Measurement Podcast, Podcast 1 month ago Bridging America’s Brand Divide: Inside Bailey Lauerman’s “Everything In Between” Study by Advertising Week 0 On this episode of Modern Marketing and Measurement, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore t...

10/16/2025

Do people think about and relate to brands in the same way? Two Americas, Two Mindsets: The Geography of Brand Connection reveals two very different mindsets around relationships with brands: Pragmatists and Experientialists.

The Geography of Brand Connection Study breaks down key attitudinal and behavioral differences between the two and offers insights for brands looking to credibly engage with both. Read the full report: https://hubs.li/Q03P1BNH0