05/13/2020
Social media has its place. But it's not the only place business owners and marketers should be right now. Not everyone is following your business on Facebook or Instagram and not everyone will see your post. Have you gone dark with your advertising or are you taking advantage of reaching outside your own social circles?
Gordon Borrell quotes:
“Smart marketers jump in, alter their messages to fit with the crisis, and steal market share from those who have gone silent,” Borrell said. “Later, when the sun comes out and [things] return to normal, these silent businesses are going to throw open their doors. You know what they’re going to find? They’re going to wonder why nobody is rushing in — because they went silent.”
The U.S. economy may be largely shut down, and millions of Americans may be losing their jobs by the week. But there’s still a path to success for businesses that
