nSightful

07/26/2024

Speak Their Language: Using Demographics to Personalize Your Marketing Campaigns

🌟 The best data for your marketing efforts comes from your current customers! 🌟

While you have valuable transactional data about their purchases, what do you truly know about them and their households? 🏠👨👩👧👦
~Do they own a house?
~Have young kids or teenagers?
~Income ranges?
~Interests?

Adding demographics to your transactional data allows you to segment and personalize your messaging more effectively. 📊✨

Marketers, it's time to go beyond just using your customers' names. By incorporating demographics, you can customize your messages and visuals for your audience. Speaking their language increases your likelihood of success! 🗣️🎯

07/01/2024

Happy 4th of July from the Team at nSightful!

This Thursday, we will celebrate America's birthday – a day that commemorates the signing of the Declaration of Independence in 1776. Did you know the very act of signing this document was a data-driven decision?

John Adams, a key figure in the revolution, famously predicted the document would be "read from the highest peaks down to the lowest valleys, when it shall be sounded to the utmost corners of the continent, and reverberate through all eternity" (https://www.archives.gov/founding-docs/declaration-transcript). In essence, Adams recognized the power of widely disseminating this message to garner public support for the cause – a core principle of data-driven marketing today!

As we celebrate freedom and opportunity, we at nSightful reflect on the power of data to empower businesses and individuals alike. Here's to a safe and joyous 4th of July!

06/17/2024

Our own Greg Good shared some memories from his 20 years with nSightful.

20 Years at nSightful: From Floppy Disks to Funnels, It's Been a Wild Ride!

Can you believe it's been two decades since I started at nSightful rocking a beeper and a flip phone? (Pretty sure my first sales pitch involved a fax machine too...)

Looking back, here are 5 things that have DEFINITELY changed in the sales and marketing world:
-Leads: From Cold Calls to Content Kings: Gone are the days of dialing random numbers. Today, it's all about building relationships and attracting the right audience.
-Data: From Spreadsheets to Superpowers: Remember struggling with paper surveys? Now, demographic data is our secret weapon, helping us laser-target campaigns.
-Direct Marketing: From Mail Merges to Masterful Automation: Who misses stuffing envelopes? Today's marketing is all about personalized journeys and nurturing leads with automated workflows.
-Sales Funnels: From Brick-and- Mortar to Borderless Bliss: The sales funnel used to be a physical place! Now, it's a seamless online experience that reaches customers wherever they are.

My Hairline: From Lush to Less... But My Passion? Still Blazing!
Here's to many more years of innovation and (hopefully) less drastic hair changes at nSightful!

What are YOUR biggest observations about how sales and marketing have transformed in the last 20 years? Let's reminisce in the comments!

hashtag hashtag hashtag hashtag

06/04/2024

nSightful offers a hybrid office environment that comes with some benefits.
Share pics of your officemates in the comments below!
Waffles(below) and Sasha(above).

03/13/2024

Kent Stormberg appointed as CEO of nSightful, a Leading Database Marketing Company.

Omaha, NE — nSightful, a prominent provider of innovative data marketing solutions, is proud to announce the appointment of Kent Stormberg as the new Chief Executive Officer (CEO). This strategic move underscores nSightful's commitment to delivering exceptional value and driving growth in the marketing industry.

nSightful, founded in 1981, is a Database Marketing organization helping companies acquire new customers, better understand current customers and grow revenue. We help our clients accelerate growth and reduce marketing costs through tailored and targeted marketing databases, data hygiene and database enhancement solutions.

Kent Stormberg brings a wealth of experience and a proven track record of success to his new role as CEO of nSightful. He has over 35 years of experience across digital, database marketing and global business process outsourcing. He is a senior leader with proven success in developing and executing strategies to drive sales and deliver value for clients.

As the new CEO, Kent Stormberg will lead nSightful's strategic direction, leveraging his expertise to further enhance the company's position as a leader in database marketing. His appointment reflects nSightful's confidence in his ability to drive continued success and deliver exceptional value to clients and stakeholders.

"We are thrilled to have Kent Stormberg as the new CEO of nSightful," said Mike Garrean, Board Chairman of nSightful. "Kent's extensive experience, strategic vision, and commitment to excellence make him the ideal leader to guide nSightful through its next phase of growth and innovation."

Kent Stormberg also expressed his excitement about his new role, stating, "I am honored to lead nSightful and build upon our strong foundation of providing data-driven marketing solutions that deliver tangible results for our clients. I look forward to working with our talented team to drive innovation and achieve new heights of success."

Please join us in congratulating Kent Stormberg on his appointment as CEO of nSightful. His leadership will propel nSightful and its clients to new levels of success in the dynamic and competitive marketing landscape.

For media inquiries or more information, please contact:
Kent Stormberg | CEO | nSightful
6910 Pacific St, Suite 210 | Omaha, NE 68106
web: www.nSightful.com | email: [email protected]

About nSightful:
nSightful, founded in 1981, is a leading Database Marketing company specializing in helping companies acquire new customers and grow revenue. Leveraging their extensive ConsumerVision database of over 250 million individuals, 140 million mobile phone records, 100 million landline phone records, and 300+ million email addresses, nSightful delivers scalable, sustainable, and measurable marketing results. Learn more at https://www.nsightful.com.

01/04/2024

We are thrilled here at nSightful to be kicking off the New Year in our new Omaha headquarters. After nearly 23 years in the 103rd and Crown Point building, we have relocated to the Overland Wolf Center at 6910 Pacific Street and we couldn’t be more excited for another year of growth and transformation in our new home.

Wishing you a wonderful, healthy and prosperous 2024!

11/08/2023

nSightful is an innovative, quality focused digital and data marketing company helping companies acquire new customers and grow revenue. Email Marketing, Data Hygeine, Programmatic Advertising |2024 Direct Mail Strategy

10/24/2023

nSightful’s Data Platform Turbo is One of the Best in the Industry!

nSightful's Turbo service is your one-stop-shop for all your list and data needs. Our cutting-edge Turbo service is available round the clock, empowering you to effortlessly handle counts, place orders, or enrich your data whenever necessary.

www.turbo-marketing.com

10/11/2023

Benefits of Third Party data in targeting the right audience.

Third-party data can be a valuable resource for businesses looking to target the right audience for their products or services. Third-party data refers to data collected by organizations or entities that are not directly related to the business seeking to use the data. Here are some benefits of using third-party data for audience targeting:

Broad Audience Reach: Third-party data providers often have access to vast amounts of information from various sources, allowing you to reach a larger and more diverse audience than you might have on your own.

Enhanced Audience Segmentation: Third-party data can help you create more detailed and precise audience segments. This data often includes demographic, psychographic, behavioral, and geographic information, which can be used to define your target audience with greater accuracy.

Data Enrichment: By combining your first-party data (data you collect directly from your customers) with third-party data, you can enrich your customer profiles. This can provide a more comprehensive understanding of your audience's preferences, habits, and interests.

Improved Personalization: Third-party data can enable you to personalize your marketing efforts more effectively. When you know more about your audience's preferences and behaviors, you can tailor your messaging and offers to match their specific needs and interests.

Cost-Efficiency: Acquiring and managing first-party data can be expensive and time-consuming. Third-party data can offer a cost-effective way to access valuable insights and target your audience without the need for extensive data collection and maintenance efforts.

Faster Market Entry: For businesses entering new markets or industries, third-party data can provide a head start by offering insights into the characteristics and behaviors of potential customers in those markets.

Risk Reduction: Relying solely on first-party data can pose risks, such as limited audience insights and data quality issues. Third-party data providers often have mechanisms in place to ensure data accuracy and compliance with regulations, reducing these risks.

Competitive Advantage: Leveraging high-quality third-party data can give you a competitive advantage by enabling you to make more informed decisions and outperform competitors in targeting the right audience.

Scalability: As your business grows, it can become challenging to collect and manage enough first-party data to sustain your marketing efforts. Third-party data can scale with your business, providing the necessary insights and reach as you expand.

Cross-Channel Marketing: Third-party data can be integrated into various marketing channels, including digital advertising, email marketing, social media advertising, and more. This allows for consistent and targeted messaging across multiple platforms.

While third-party data offers many benefits, it's important to note that it also comes with challenges and considerations, such as data privacy regulations (e.g., GDPR, CCPA), data quality concerns, and the need for ongoing monitoring to ensure data relevance. Businesses should use third-party data judiciously, in conjunction with their first-party data, to maximize its effectiveness in targeting the right audience.

10/03/2023

nSightful is an innovative, quality focused digital and data marketing company helping companies acquire new customers and grow revenue. Email Marketing, Data Hygeine, Programmatic Advertising |Unleashing the Power of Data Analytics: A Guide to Understanding and Leveraging Data

09/26/2023

What is Email Address Intelligence?

Email address intelligence refers to the process of gathering, analyzing, and leveraging data associated with email addresses to improve the efficiency and effectiveness of email marketing campaigns. It involves a variety of techniques and tools that help marketers verify, enrich, and segment their email lists. The goal is to ensure that the emails they send reach the right audience and provide value to recipients.

https://www.nsightful.com/blog/email-address-intelligence-unlocking-marketing-potential/

09/14/2023

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