Big Omaha SEO & Web Design Co.

06/09/2023

Latest addition to the rebuild of our services section: part 2 of our audit:

In part two of our local SEO audit process, we cover the auditing process our Omaha SEO expert works through to analyze off-site SEO elements, including business directories, backlinks & social media.

05/31/2023

The third page in the rebuild of our services section, about on-site audits:

A local SEO audit will improve your Omaha search engine optimization campaign plan by analyzing on-site content, titles, metadata, images and internal links.

05/24/2023

Over 89 BILLION searches are made per month on Google. Ignoring local SEO is tantamount to handing customers to competitors on a silver platter.

05/21/2023

It's strange how few understand that social media doesn't work well unless you're actually sociable. Being annoying like this, which is how most use their business accounts, has horrible ROI.

05/18/2023

Part two of the rebuild of our services section, on competition research:

Local competitor research & analysis is needed to develop a professional, in-depth, localized Omaha SEO strategy & plan to outrank the top, most search engine optimized rivals near you.

05/13/2023

As these new tools roll out, I'd keep your ad campaigns as-is, but A/B test your best performing ads with what you can produce with them, and watch industry news for best practices on how to best leverage them (as with any new powerful tool).

Get a glimpse into the future of advertising as Meta announces AI-based tools to streamline campaigns and enhance business performance.

05/06/2023

Getting started rebuilding our services section, and here's the first, on local SEO keyword research:

Before a search engine optimization campaign can begin, you need to know what search terms to build content around. Local SEO keyword research finds those for making a plan for how to get to the top.

04/28/2023

In short, as Google and Bing have been saying, what matters isn't *WHETHER* (or not) is involved in the process of creating a piece of content, but rather whether or not the finished content is useful/helpful for the human / end user.

This is why the best process involves a real pro *USING* AI tools as part of, and to enhance, their content creation process, as AI tools are still quite bad at spitting out content ready for consumption without serious editing, adding context, improving readability, etc.

AI is a great addition to our tool belts, especially during the research process, but even the best tools are worse at writing a simple blog post meant for human readers than a mediocre copywriter.

04/10/2023

Take out the marketing jargon, and what is local SEO really about - in plain English?

04/10/2023

We're living in a fast-paced, transitional period. If you want to survive, thrive and grow long term, adapt or go the way of the Dodo.

Three stories to begin with:

1. Nokia refused Android
2. Yahoo refused Google
3. Kodak refused digital cameras

Lessons:

1. Take risks
2. Embrace change
3. If you refuse to change with time, you will be obsoleted

Two more stories:

1. Facebook takes over WhatsApp and Instagram
2. Grab takes over Uber in South East Asia

Lessons:

1. Become so powerful that your competitors become your allies
2. Reach the top position and then eliminate the competition
3. Keep innovating

Two more stories:

1. Colonel Sanders founded KFC at the age of 65
2. Jack Ma, who couldn't get a job at KFC, founded Alibaba, and retired at 55

Lessons:

1. Age is just a number
2. Only those who keep trying will succeed

Last but not the least:

Lamborghini was founded as a result of the revenge of a tractor owner who was insulted by Enzo Ferrari, the founder of Ferrari

Lessons:

Never underestimate anyone, ever!

✔️Just keep working hard

✔️ Invest your time wisely

✔️ Don't be afraid to fail