08/17/2021
𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗧𝘂𝗲𝘀𝗱𝗮𝘆!
𝗧𝗲𝗹𝗹 𝗺𝗲 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘂𝘀𝗲 𝗼𝗳 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝘀 𝗯𝗿𝗶𝗱𝗲𝘀 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝗺𝗲 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗵𝗶𝗴𝗵𝗲𝗿 𝗽𝗿𝗶𝗰𝗲𝘀.
There is no doubt 𝘁𝗵𝗲 𝘂𝘀𝗲 𝗼𝗳 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗶𝘀 𝗮 𝗰𝗵𝗶𝗲𝗳 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝗯𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘄𝗲'𝗿𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 and what makes "Wedding Cake Sales Guru" effective.
To accomplish it, I took the results of the findings with the 350,000 brides and then created the basket of strategies, tactics, and sales tools, which comprises your training. Then, I carefully added psychological components to make them as powerful and profitable as possible.
In fact, being sure you understand why the psychological principles are important to your success, I included an entire presentation (1.2) to explain each one of them. That way, you'll be crystal clear about why everything in "Wedding Cake Sales Guru" produces outstanding results and why you want to use them.
In summary, when you understand how the strategies, tactics, and sales tools are packed full of psychological influences, the fog will be lifted for how and why you'll gain a decided advantage over competitors, why even more brides will choose you, and why they are willing to pay higher prices.
To take a deeper dive, read on.
At the time I decided to perform research with brides, I also decided to profile their behavioral patterns. In other words, I was looking for repeated behaviors I could identify and then utilize for gain.
Some of the patterns which stood on their own are easily identified in the training. For example, one of them is Presentation 4.4, titled, "Emotional Intensity" and another one is titled, "Personality Profile."
I was able to gather thousands of bride's behaviors and then create documentation that showed specific patterns I could turn into usable and helpful wedding cake sales tools.
Other less direct patterns were uncovered and turned into presentations such as, Presentation 3.6, titled, "A Priceless Presentation Folder" or Presentation 5.12, "The Bride's Wedding Cake Buying Decision Matrix."
In the case of those 2 presentations, once again, I identified patterns that convinced brides to choose bakers. The patterns were then turned into actionable sales tools.
To finish this question, here's an excerpt from the psychology presentation 1.2.
"The pinpoint use of psychology is the reason I'm able to convince brides to use me over my other 56 competitors in Omaha.
Understanding a bride's purchasing decisions and using the psychology of influence is where all the action happens. 𝗧𝗵𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗼𝗳 𝘄𝗲𝗱𝗱𝗶𝗻𝗴 𝗰𝗮𝗸𝗲 𝘀𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘄𝗶𝗹𝗹 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲𝘀 𝘁𝗵𝗲𝘆 𝗿𝗲𝗰𝗲𝗶𝘃𝗲.
My friend, sharing my knowledge of psychology and sales skills is exactly what I'm about to pass-on to you.
First though, I want to go back for just a moment. Please refer to the "Introduction" video where I say; "The 'Secret Code' is a deep understanding, a 'core' understanding of a bride’s subconscious wants and needs that will influence her decision to buy from YOU!”
Taking that statement to heart, the psychology I'll be discussing will expose and address those wants and needs.
While I'm not a psychologist, I've been a student for 30+ years studying, testing and experimenting with the use of psychology for wedding cake sales.
After decades of tweaking, my results over the last 7 years have been nothing less than phenomenal. And now, it's my mission to make sure yours are too.
I'll be sharing everything from using psychology within my wedding cake website to all the psychological strategies I use to capture orders. All the strategies, tactics and tools are steeped in influencing brides...to choose you, as well as paying you higher prices!"
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[Disclaimer: I am not a licensed psychologist nor claim to be. I'm a baker who studies human behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors.]
[We also believe the addition of using AI will help us create new marketing and sales concepts unique to wedding cake sales.
As an example, we are developing an app called "Wedding Cake Wizard" that will help in your marketing efforts to gain sales. You'll be able to receive more information about it after you signup for the training.]
For answers to more hard hitting questions, click here: https://cakemaniac.kartra.com/page/HelpingBakersMakeMoreProfit
