Growth Metrics

12/10/2024

Completing Google’s advertiser verification is vital to keep your ads running and maintain compliance with their policies. If you don’t verify, your campaigns will be paused, stopping customer engagement and impacting your revenue potential.

Act quickly when prompted to ensure your ads keep running smoothly. To get started, navigate to the billing section in your Google Ads account and select "Advertiser Verification."

Have questions about getting verified or managing your Google Ads account? Drop your questions or comments below—we’re here to help you stay on track and achieve your advertising goals!

06/30/2023

Marketing to the right people, at the right time, and in the right way can elevate the campaigns of any company. Market segmentation can help you reach that marketing utopia.

Learn how to divide your target audience into groups for maximum marketing and revenue impact. Get the guide now.

06/25/2023

If you want to try offering free shipping, there are a number of ways. Each has its benefits, depending on your business goals, what type of shopper you’re targeting, and those shoppers’ expectations.

Free shipping across the board might not work for your business. After all, you only want to offer it as an incentive if it won’t put you in the red.

Make the free shipping strategy work for your business: Decrease cart abandonment, drive customer conversion, and increase your average order value.

03/14/2018

Of all known content management systems, WordPress holds a 60.2% market share. It is being used by more sites than Drupal, Magento, Shopify, and Joomla.

WordPress is now being used by 30% of the top 10 million sites on the web.

02/26/2018

Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs.

Learn all about the different types of search intent, how intent relates to the content you produce, and how search engines understand intent.

02/14/2018

When given the proper attention the organic channel can be the most powerful weapon in your digital arsenal and every year more and more businesses are realizing this.

When given the proper attention, SEO can be the most powerful weapon in your digital arsenal. Here's why SEO will and should be more important to you this year.

07/25/2017

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.

https://searchenginewatch.com/2017/07/18/the-2-step-guide-to-driving-sales-with-pinterest/

07/24/2017

If you want your social media marketing to be effective, you need active, engaged, and loyal followers.Here are 6 tips to build a loyal fan base with social media.

https://www.searchenginejournal.com/increase-brand-loyalty-social-media/206998/?ver=206998X3

Brand loyalty is an invaluable reward that you earn by truly caring for your followers. Here are six ways to increase brand loyalty on social media.

07/21/2017

The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.

http://www.businessinsider.com/google-bogus-ads-programmatic-exchanges-2017-7

Google, CBS, and other big media companies are finding tons of bogus ad inventory on all the big programmatic ad exchanges. And they are trying to stamp it...

07/20/2017

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year.

http://searchengineland.com/bring-potential-customers-back-retargeting-277759

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.

01/26/2017

http://searchengineland.com/can-prove-social-media-working-268140

Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities

01/25/2017

http://marketingland.com/analytics-data-fuel-creativity-200526

Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future.