Spill Social

Spill Social Spill sparks meaningful connections through a smarter, slower social approach that amplifies your brand's impact.

my fellow smm’s, i’m sure you’ve felt this pain.business owners, it might feel awkward to describe the way you talk. i p...
05/20/2026

my fellow smm’s, i’m sure you’ve felt this pain.
business owners, it might feel awkward to describe the way you talk. i promise the awkwardness is worth the output. good thing i wrote a blog to help you through this brand exercise. 😉
read now: https://www.spill-social.com/post/content-outsourcing

there’s a lot of frauds out there marketing new skills to get you fearful/riled up that you’re behind. social media mana...
05/06/2026

there’s a lot of frauds out there marketing new skills to get you fearful/riled up that you’re behind. social media managers who are (are more often than not) type a (baddies!) who are susceptible to this (myself included in my early days) to sell you or make you feel codependent on their content. nonethical in my opinion!!!!!

nail these four fundamentals, and then maybe branch out to a few secondary skill branches, then you’re fine. really.
i broke this down on my blog. live now: https://www.spill-social.com/post/2026-social-media-manager-skills

may for me will feel like: me drowning in all of the reads on my tbr, planning, plotting, relaunching website on squares...
05/01/2026

may for me will feel like: me drowning in all of the reads on my tbr, planning, plotting, relaunching website on squarespace, getting these trains back on the tracks after the q2 scaries. happy may day y'all!!!!

after two weeks of co*chella and st*gecoach, i am tired. i am tired of seeing people 'wowed' at 8*8, rh*de, re*olve and ...
04/30/2026

after two weeks of co*chella and st*gecoach, i am tired. i am tired of seeing people 'wowed' at 8*8, rh*de, re*olve and superg**p when these are the 1%'ers of marketing reality. the brands worth studying are often not the ones screaming at you, and i think that's something worth calling out amongst the "wow did you see bieber wearing pimple patches on stage?" conversation.

look at the ones playing the long game, not being the loudest. ❤️ i see you!!!!!!

it's been a week. thank you. 😭
04/18/2026

it's been a week. thank you. 😭

have you ever felt like you’re writing to an invisible audience?
04/15/2026

have you ever felt like you’re writing to an invisible audience?

and read it again! watch out for those who preach ‘free’ strategy with a checkout page at the end.i’ve spent years absor...
04/06/2026

and read it again! watch out for those who preach ‘free’ strategy with a checkout page at the end.

i’ve spent years absorbing content from people i thought were teaching who were actually warming me up. the tips, frameworks, ‘industry leaders won’t tell you this…’ gimmicky-hooks got me until it led up to a sometimes $500 course on how to do the thing they’re doing. sell on how to sell marketing.

26% of consumers already don’t trust influencer marketing and people are starting to catch on. the difference between advice and a pitch dressed as advice is leaving the post feeling like you got the full idea of something, not primed to browse a landing page.

just so you know, i’m here to be the diva that tells you the thing and why it works.

the cool girls are cookin’ on substack and i am eating it up. here’s what i read this week and what itched my brain in t...
04/04/2026

the cool girls are cookin’ on substack and i am eating it up. here’s what i read this week and what itched my brain in the best way 🧠

drop ur fave marketing/creative/social/branding focused reads because ya girl is always hungry for more 😋⬇️

my intention for the month is nurture 🌱reconnecting with the outdoors, leaning into spring palettes, embracing greenery ...
04/01/2026

my intention for the month is nurture 🌱
reconnecting with the outdoors, leaning into spring palettes, embracing greenery waking back up and the wind (even though its my biggest opp) to blow me in the right direction entering q2 of this year.

a (very casual) spill 1.5 brand color identity update. for some reason i didn't have an orange (heinous imo), a green (a...
03/26/2026

a (very casual) spill 1.5 brand color identity update. for some reason i didn't have an orange (heinous imo), a green (also just crazy to me) and updated some other colors to be more reflective of my personality and the visual direction i want to take spill.

really very excited for this baby refresh 👶🏻

if all of this disappeared tomorrow? could you still reach your people?not hypothetically. like actually. do you have an...
03/18/2026

if all of this disappeared tomorrow? could you still reach your people?
not hypothetically. like actually. do you have another way in?

with a majority of weight oftentimes going to social media feeds, it’s easy to place owned platforms on the back burner. but, it’s important to consider what will happen when the rules change.

i wrote about the four channels that sit outside the algo. what they are, why they matter and most importantly, why they work. ➡️ read now with the link in my bio.

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