Canary & Coal

Canary & Coal Public relations, digital media and marketing consulting services, all designed to help your company reach its potential.

Reach out today to satisfy your marketing needs.

"Social platforms are always adjusting their algorithms and the start of 2025 is not different. So many change are nearl...
03/05/2025

"Social platforms are always adjusting their algorithms and the start of 2025 is not different. So many change are nearly impossible to keep track of so just remember this…Engage, Engage, Engage.

✅ Facebook – Reply to comments, create polls, and go LIVE to connect with your audience.
✅ Instagram – Use Stories & Reels to spark conversations, reply to DMs, and engage with your followers' content.
✅ LinkedIn – Comment thoughtfully on industry posts, share valuable insights, and connect with professionals in your niche.

💡 Social media is a two-way street—show up, interact, and watch your brand grow! 🚀💬"

02/06/2025

Perhaps contrary a widely held belief, the first step in creating a brand is NOT to define your product, it's to define your customers.

You already have a product. How that prduct looks, sounds and is accessed is determined by who your customers. Who they are, their language and habits should be central to how your product is presented.

02/06/2025

Perhaps contrary a widely held belief, the first step in creating a brand is NOT to define your product, it's to define your customers.

You already have a product. How that product looks, sounds and is accessed is determined by who your customers. Who they are, their language and habits should be central to how your product is presented.

2025 has already brought a host of changes to the functionality of various social media platforms. This naturally means...
02/04/2025

2025 has already brought a host of changes to the functionality of various social media platforms. This naturally means concern for some and opportunities for others but what does this really mean for businesses?

Stay tuned for our multi-part blog series covering many of these changes and what business can do to protect their brands and capitalize on these changes.

01/27/2025

3 questions to ask before you launch a new paid search campaign:

1. What's the goal? If you don't know what you want to accomplish, how can you design a campaign meet your needs?

2. How competitive is the market? Not only for the product but for the customers. The more competitive the space, the harder and potentially expensive, it is to break through.

3. How will you measure it? If you can't measure it, how do you know if it's working?

A new year is like a blank page. Nothing is written and you have a new opportunity to craft your own story…
01/09/2025

A new year is like a blank page. Nothing is written and you have a new opportunity to craft your own story…

🍂 Happy Thanksgiving from Canary & Coal! 🦃This holiday season, we’re thankful for you—our amazing clients and partners. ...
11/28/2024

🍂 Happy Thanksgiving from Canary & Coal! 🦃

This holiday season, we’re thankful for you—our amazing clients and partners. Your trust and collaboration fuel everything we do, and we’re grateful to be part of your journey.

Wishing you a day filled with family, friends, and all the delicious things! 🧡

If a complete optimization plan for your website seems daunting there are a few steps you can take at the beginning to p...
05/14/2024

If a complete optimization plan for your website seems daunting there are a few steps you can take at the beginning to put yourself on a path to an optimized website.

1. Choose a topic or theme for each page. This will allow you build an effective keyword strategy and developers can start adding appropriate H1 or H2, met descriptions, etc...
2. Develop a set of keywords that you want the site to rank for. This will give you some specific areas to research to effectiveness, cost and searchability.
3. Ensure the title of each page contains a set of keywords that coorespond with the theme or topic for that page.

These steps will set up for success. Once these steps are complete you can design blogs posts around page topics, link to specific topics and create social content that discusses or links to pages with similar content and keyword themes."

05/09/2024

While individual projects or services can be very effective on their own coupling multiple services can allow campaigns to reach new levels of accuracy and engagement. The trick is to know which options are the right options for your business.

While individual projects or services can be very effective on their own coupling multiple services can allow campaigns ...
05/09/2024

While individual projects or services can be very effective on their own coupling multiple services can allow campaigns to reach new levels of accuracy and engagement. The trick is to know which options are the right options for your business.

Marketing Fact of the week, organic search makes up over 50% of all internet traffic!
05/08/2024

Marketing Fact of the week, organic search makes up over 50% of all internet traffic!

With the vast majority of businesses not properly optimized for search there are some simple things that can be done to ...
05/03/2024

With the vast majority of businesses not properly optimized for search there are some simple things that can be done to improve search results for your business?

We offer free website audits that can help plan a pathway to your business being seen by many more customers.

https://canaryandcoal.com/contact-us/

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3930 S. 147th Street, Ste 102
Omaha, NE
68127

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