Advertising Ops

01/30/2025

Maximize Your Earnings As A Website Publisher with Our Google Ad Exchange MCM Services!

Get Manage Account and Manage Inventory approvals.

Launch Fast approvals (4-6 hours), fair revenue shares (90/10), and expert support to boost your revenue growth.

Partner with Advertising ops today!

01/29/2025

Maximize Your Earnings with Our Google Ad Exchange MCM Services! Get Manage Account and Manage Inventory approvals.

Launch Fast approvals, fair revenue shares, and expert support to boost your revenue growth.

Partner with Advertising ops today!

https://advertisingops.co/mcm-ma-mi/

We support publishers with the knowledge, expertise and assistance to run their Ad Operations, Site Monetization, yield management & Header Bidding.

01/29/2025

How To Get Google AdExchange Child Seat - Step By Step

1). Find Google Certified MCM Parents ( Such as Advertising Ops)

2). ShowCase your inventory quality and Revenue potential to them If Both parties are agreed, Ask the Parent publisher to Send you a MCM MA invitation with the revenue share mentioned in the invitation itself.

3). Find Google Certified MCM Parents (Like Advertising Ops)

4). Accept the invitation sent by the Parent publisher

5). Once the invitation is accepted there are additional steps needed to be done by the parent to activate Google Adx, Please contact the Parent Adx provider to make the necessary changes, If possible please add them as Admin in your GAM Account.

6). Once Adx is enabled, You will see the name of the Parent under Admin >> Multiple Customer Management

01/02/2023

Its a beautiful new year already and we are kicking our off by showing off an amazing result we drove for a client in Sub-Saharan Africa at the end of last year.

We were able to drive a super 102% revenue growth within the first month of working with this client.

Look closely at the impression numbers and you can see that we still did similar numbers as previous months.

Lets discuss your revenue goals for the new year. Write us [email protected]

10/28/2022

Feedback from Google on one of our clients account.

Raise your bottom line and earn more from your websites.

Partner with us today and lets get you there!

10/25/2022

Make sure you are doing your Open Bidding on Google Ad Manager right. Reach out to us if you need any help.

10/18/2022

What’s the best way for publishers to attract advertisers to their websites?

Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data.

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. What’s more, advertisers are keen to have access to this data, especially as third-party cookies are deprecated. They need alternative ways to reach and engage their prospects, and publishers are sitting on data that offers up potential new solutions.

The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales.

10/15/2022

HEADER BIDDING VS OPEN BIDDING

Compared to Google’s Open Bidding, Header Bidding’s setup & user interface is more complicated. However, publishers have more freedom with header bidding.

Furthermore, the auction takes place on an ad server instead of in the user’s browser, which means that Open Bidding has significantly reduced latency compared to header bidding.

Header Bidding is more transparent compared to Open Bidding as publishers will never know why a certain advertiser won the bid in Open Bidding.

When it comes to better match rates for cookies, header bidding wins the game here where cookie syncing permits easy data exchange while matching users with their respective profiles on the programmatic media buying database.

10/13/2022

Netflix has scooped up DoubleVerify and Integral Ad Science (IAS) as measurement partners for its forthcoming ad-supported tier, AdAge reported Monday.

People familiar with the arrangement told AdAge Netflix picked those companies to ensure ads will run where they’re supposed to and that they conform to industry standards.

DoubleVerify and IAS are both relevant players in the digital advertising space. IAS recently struck a partnership with ad platform Good-Loop to help advertisers measure carbon emissions generated by digital campaigns.

And DoubleVerify announced last month it will provide third-party measurement to Best Buy – bolstering the company’s online advertising. Earlier this year, DoubleVerify conducted research on how often connected TV ad fraud occurs when users power down their device without quitting the CTV app.

Netflix is beefing up its ad measurement arsenal ahead of the ad-supported tier’s launch, which the streamer has targeted for 2023 but some media reports suggested the tier could arrive as early as November.

10/12/2022

Today we are going to talk about Ezoic.

Ezoic is an automated website testing company that enables publishers to evaluate and optimize ad placements and website layouts. Utilizing AdSense and Google Ad Exchange, Ezoic helps publishers maximize revenue and improve user experience across desktop, mobile and tablet.

Ezoic uses artificial intelligence to increase ad earnings by automatically testing different ad types across your site. It lets you test ad placements, sizes, and publishers to find the combination which makes you the most money. Ezoic claims that most websites see a revenue increase of at least 50% from implementing their optimization.

Is it right for you?

If you use Adsense as your primary ad network, you should definitely try Ezoic. Contact us to help you set up.

10/10/2022

For a typical publisher, the Google AdSense vs Ad Manager question ultimately comes down to your traffic and the question of whether you are happy to exclusively serve ads from AdSense, or whether you prefer working with multiple advertisers and ad networks.