05/26/2026
The hard truth most agencies are afraid to admit...
"Your agency doesn’t have a growth problem; it has a people problem."
In his latest Forbes feature, our CSO, Chris Suchánek, pulls back the curtain on why so many agencies plateau despite having a "great" strategy. The reality? You can’t scale a broken culture, and you can’t automate human-first excellence.
As a member of the Forbes Agency Council, Chris is challenging leaders to stop looking at spreadsheets and start looking at their team. In this article, he breaks down:
✅ Why "hiring fast" is the quickest way to kill your ROI.
✅ Build a culture of responsiveness and emotional intelligence (the Firm Media way).
✅ "People-First" model is the only way to survive the AI revolution.
At Firm Media, this philosophy is exactly why we’ve led the specialty medical marketing space for almost 20 years. Having the skill set gets you through our door, but believing in this company's direction makes you part of the team.