LIFT Healthcare

06/18/2024

June is Alzheimer's and Brain Awareness Month. Worldwide, over 55 million individuals are living with Alzheimer's or another form of dementia. We recognize the incredible work being done and support the cause to

06/13/2024

In case you missed it, we played our cards right in back in April for . 🃏♦️

When designing these custom playing cards, LIFT's Creative Director Carrie Dierks was inspired by the 24/7 excitement of Las Vegas and LIFT's own lively personality. Carrie aimed to create something fun and useful... and we think she succeeded!

06/10/2024

When it comes to chronic illness, no two stories are the same. To better understand the burden of disease, we conducted an insights with adults with . Studies like these allow for providers to develop a stronger understanding of patient's experiences outside of the doctor's office and provide better support throughout the healthcare journey.

When you can help people live their best lives despite suffering from a chronic disease like rheumatoid arthritis, you can change the their lives for the better. And all you have to do is listen to their story, and healthcare ethnography allows for this kind of dialog.

06/04/2024

It's time for some LIFT Q+A.

Q: What is LIFTOLOGY?

A: LIFTOLOGY is our approach to healthcare marketing that first and foremost seeks to understand the unique experiences and needs of stakeholders. This results in a blend of insights, strategy, marketing, and measurement practices that are grounded in human understanding and high-value marketing data.

05/24/2024

In healthcare, we often act first and listen second. We ask patients for feedback only after their appointment, focusing on metrics important to us, not necessarily to them. This traditional approach misses the mark on understanding what truly matters to our patients and stakeholders.

Imagine a shift where our strategies are driven by deep, empathetic insights into patient needs and experiences. This is the essence of an insights-first approach to healthcare marketing.

📌 Why is this crucial?

- It aligns our actions with the real needs and expectations of patients, caregivers, and healthcare professionals.

- It fosters trust and builds stronger connections with our audience.

Discover how an insights-first strategy can lead to more informed decisions, more effective marketing tactics, and, ultimately, a better healthcare experience for all.

Adopting an insights-first research strategy in healthcare marketing emphasizes understanding patient needs through ethnography and empathy, driving better results. This approach prioritizes listening and understanding patients' experiences and emotional truths to inform strategy and tactics, leadin...

05/15/2024

Happy ! We’re proud to celebrate our hospital partners and their commitment to providing excellent care to the communities they serve.

05/08/2024

Here at LIFT, we’re inspired by the hardworking nurses who make a difference in their communities every day. Happy National Nurses Week to all the nurses out there, and thank you for all that you do!

05/07/2024

🎉 We are pleased to be a sponsor of the 2024 eHealthCare Leadership Awards! 🎉

Thank you, LIFT Healthcare, for being a Platinum Sponsor of the 2024 eHealthcare Leadership Awards and for sponsoring the Best Digital Marketing ROI and Outcomes category! Your support makes this program, recognizing the best & initiatives, possible. https://ow.ly/m69E50RsWoE

04/16/2024

One of our favorite moments in 2023 was being recognized by Ad Age and Modern Healthcare for the 🏆 Creative Data Campaign of the Year 🏆 for our work with Ballad Health.

Fast forward to this week at , where LIFT's Chief Strategy Officer, Sam Scott, will be presenting alongside Ballad Health's Chief Marketing and Communications Officer, Molly Luton, as they share the incredible insights and strategic outcomes from this campaign effort for Ballad Health's local community.

If you're attending the Healthcare Marketing & Physician Strategies Summit this week, stop by booth 21. We cannot wait to meet you.👋

The hospital's omnichannel campaign emphasized the short wait times available for virtual visits.

10/03/2022

Are you leveraging the power of ethnography and mixed-methods research in your organizations insights strategy?

https://hubs.ly/Q01mWgkg0