Brightwell Design

10/31/2025

Happy Halloween from Brightwell and friends! 🎃👻🍁

06/02/2025

Fast Company has six award programs to promote throughout the year. To help attract applicants, we brought the program logos to life with animation to get attention on social platforms.

Art direction: Mike Schnaidt and Fast Company Design Team

03/17/2025

We're not 100% Irish, but we're 100% celebrating. Happy St. Patrick's Day. 💯 ☘️

03/14/2025

Norwescap has more than a dozen community outreach programs. But each program had its own distinct logo, making their connection to Norwescap unclear. So in addition to refining the main logo, we set up a system of program logos to provide simplicity and immediate identification with the brand.

See the full case study: https://www.brightwelldesign.com/project/norwescap/

03/12/2025

Since 1965, Norwescap has been changing lives for low-income families and individuals in New Jersey. We stepped on to define, unify, and refresh their brand to be as effective as their community programs.

See the full case study at www.brightwelldesign.com/project/norwescap

02/14/2025

💙💖💛🖤 CMYKiss ME 💋

02/04/2025

Over the years, we've created a range of commemorative posters for the New Jersey Community Development Corporation featuring attractions, personalities, and events local to Paterson, NJ. Each poster highlights the history of the city and the achievements of its residents.

See the full project:

Commemorative posters for revitalizing New Jersey communities

12/23/2024

We spent more time in the kitchen than the studio making this year's holiday card...so much that we couldn't choose just one. Happy Holidays from Brightwell!

10/03/2024

The Dell logo depicts a hummingbird in flight, symbolizing a tranquil haven where community gathers. It’s also a nod to the owner’s desire to bring the tastes of Columbia — home to the most hummingbird species in the world — to their customers.

10/02/2024

Our work for The Dell included designing in-store graphics to seamlessly blend in to their interior design. Come see them in person next time you're in the neighborhood!

10/01/2024

We're observing International Coffee Day with a cappuccino — and a look back at a project close to home. Our friends at The Dell Coffee Co decided to step up and fill the need for a local cafe in downtown Oradell, NJ, right around the corner from our office. We stepped in to provide a logo, signage, and in-store graphics.

09/05/2024

Every project has its unused concepts...but that doesn't mean we can't show them off. These alternate proposals for the Oradell Farmers Market ranged from classy to playful.

Know any farmers markets in need of a brand? 👀