Eric Vonheim

08/28/2026

Marketing is NOT sales.

Marketing is everything that happens before that moment. It builds awareness, establishes credibility, creates trust, communicates value, and puts you in a stronger position to close the sale.

What say you?

08/24/2026

Not every post deserves ad spend.

If a piece of content is already getting strong organic engagement, that’s often a good signal that it may be worth putting money behind it.

Use paid promotion to extend the reach of content that has proven it can connect with your audience; not to rescue content that isn’t performing.

08/21/2026

Want more clients? Make it easier to work with you.

Take a close look at every step of your customer journey and ask:

Can I make this easier for my customer?

If you’re not sure where the friction is, ask your customers. Their feedback may reveal obstacles you didn’t even know existed.

08/18/2026

AI should make your content better, not make your content scream “I USED AI.”

Remove the giveaways, like stuffing. You and your brand will look a whole lot better.

08/15/2026

Your reputation isn’t usually damaged by one big mistake. It happens little by little.

A decision here. A compromise there. Over time, those small choices can change how customers see your brand. And they may simply walk away without ever telling you why.

Every move matters when trust is on the line.

▶️ Watch the full video, “Just Because You Can Does Not Mean You Should,” on YouTube. https://youtu.be/TNO1IAB7APQ

08/15/2026

In this episode, interior designer Joseph Andre Rodrigues, founder of Joseph Interiors, shares his journey from growing up in Brazil to establishing his own design firm in 2020. With early roots at luxury tile showroom Walker Zanger, Joseph discovered his passion for materials, textures, and storytelling through design.

He reflects on his philosophy of creating deeply personal, collaborative spaces that prioritize how clients want to feel, not just how the room looks. Joseph discusses current trends like the shift from minimalism to bold maximalism and the growing importance of color, organic materials, lighting, and even scent in crafting memorable interiors.

He also offers practical tips for those on a budget and inspiring advice for aspiring designers to trust their instincts and honor their creative vision.

In this episode, interior designer Joseph Andre Rodrigues, founder ...

07/28/2026

Owning a calculator doesn’t make you a mathematician. Having access to AI doesn’t make you an expert. A few thoughts for today.